{
  "created": "2026-05-10",
  "count": 556,
  "quotes": [
    {
      "id": "CEQ-0001",
      "quote": "Crazy Egg is a simple yet powerful analytics tool for improving website performance. The heatmaps and click tracking make it easy to see how users interact with a page, while session recordings provide clear insights into behavior patterns. It\u2019s very user-friendly and perfect for small marketing teams.",
      "themes": [
        "visual proof",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "PUB-G2-CE - Crazy Egg G2 / What users value",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 45,
      "evidence_note": "Small marketing teams need simple visual behavior analytics. Heatmaps/click tracking/session recordings are understood as ways to improve website performance.",
      "catalog_role": "primary public quote",
      "primary_theme": "visual proof",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L45",
      "sourced": true,
      "quote_length": 303
    },
    {
      "id": "CEQ-0002",
      "quote": "Crazy Egg solves one of the biggest challenges in digital marketing - understanding how users actually behave on your website. Traditional analytics tools like Google Analytics show numbers (clicks, bounce rate, session duration), but they don\u2019t show the why. Crazy Egg fills that gap by providing visual insights into user behavior through heatmaps, scroll maps, and click tracking.",
      "themes": [
        "visual proof",
        "free-tool pressure",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "PUB-G2-CE - Crazy Egg G2 / What users value",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 52,
      "evidence_note": "Users explicitly compare Crazy Egg against GA. \u201cWhy\u201d language is validated, but it is table stakes in behavior analytics.",
      "catalog_role": "primary public quote",
      "primary_theme": "visual proof",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L52",
      "sourced": true,
      "quote_length": 383
    },
    {
      "id": "CEQ-0003",
      "quote": "Crazy Egg is so intuitive. It's quick and easy to set up heatmaps and split tests. It gives us the ability to do more testing and get significantly better data than our landing page platform allows for.",
      "themes": [
        "visual proof",
        "testing",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "PUB-G2-CE - Crazy Egg G2 / What users value",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 59,
      "evidence_note": "A/B testing + heatmaps is a differentiated bundle. Users want better data than native landing page tools.",
      "catalog_role": "primary public quote",
      "primary_theme": "visual proof",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L59",
      "sourced": true,
      "quote_length": 202
    },
    {
      "id": "CEQ-0004",
      "quote": "You can\u2019t see anything until the tracking script is installed.",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "What users value / Friction / unmet needs",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 68,
      "evidence_note": "Pre-install demo/sample data matters for evaluation. This maps to internal Tasks v8: install guidance works, but users still need value preview before implementation.",
      "catalog_role": "primary public quote",
      "primary_theme": "setup activation",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L68",
      "sourced": true,
      "quote_length": 62
    },
    {
      "id": "CEQ-0005",
      "quote": "The session recording limit is low for the number of pages we have running at any given time.",
      "themes": [
        "visual proof",
        "ai trust",
        "recording limits"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "What users value / Friction / unmet needs",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 75,
      "evidence_note": "Recording limits become painful for multi-page / higher-volume teams. Packaging and capture limits affect perceived fit.",
      "catalog_role": "primary public quote",
      "primary_theme": "visual proof",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L75",
      "sourced": true,
      "quote_length": 93
    },
    {
      "id": "CEQ-0006",
      "quote": "If your website does not convert as it should, this is the software to use. You can take out the guessing from the equation using their charts, funnels and recordings of real people using your website.",
      "themes": [
        "conversion friction",
        "visual proof",
        "stakeholder buy-in"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "PUB-SA-CE - Crazy Egg Software Advice / What users value",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 86,
      "evidence_note": "Strong confirmation of \u201cremove guessing.\u201d Users value real visitor behavior as proof.",
      "catalog_role": "primary public quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L86",
      "sourced": true,
      "quote_length": 201
    },
    {
      "id": "CEQ-0007",
      "quote": "Really easy to set up and you are ready to go in minutes. The tools it does offer is easy to use, and gives great insights. The different heatmap overlays are great.",
      "themes": [
        "visual proof",
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "PUB-SA-CE - Crazy Egg Software Advice / What users value",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 93,
      "evidence_note": "Setup speed and ease remain important activation needs. Multiple heatmap views are valued when easy to understand.",
      "catalog_role": "primary public quote",
      "primary_theme": "visual proof",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L93",
      "sourced": true,
      "quote_length": 165
    },
    {
      "id": "CEQ-0008",
      "quote": "Crazt Egg is so awesome for website optimization, it truly provides ALL the tools you need to make your website better/faster/stronger from heatmaps to session recordings and A/B testing, we have utilized it all to improve our site and at a very decent price.",
      "themes": [
        "visual proof",
        "testing",
        "free-tool pressure",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "PUB-SA-CE - Crazy Egg Software Advice / What users value",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 100,
      "evidence_note": "Users want an integrated website optimization toolkit, not isolated heatmaps. Price/value matters against alternatives.",
      "catalog_role": "primary public quote",
      "primary_theme": "visual proof",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L100",
      "sourced": true,
      "quote_length": 259
    },
    {
      "id": "CEQ-0009",
      "quote": "Crazy Egg helps me make informed descions on what to have on my site and what's working or not.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "PUB-SA-CE - Crazy Egg Software Advice / What users value",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 107,
      "evidence_note": "The core job is decision support: what belongs on the site and what is working.",
      "catalog_role": "primary public quote",
      "primary_theme": "general VoC",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L107",
      "sourced": true,
      "quote_length": 95
    },
    {
      "id": "CEQ-0010",
      "quote": "It lacks a few elements you would expect from a comprehensive CRO tool - theres no funnel analysis and setup that links to your recordings and heatmaps, and no form analysis.",
      "themes": [
        "visual proof",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "What users value / Friction / unmet needs",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 115,
      "evidence_note": "Public users expect funnels/forms to connect with recordings and heatmaps. \u201cComprehensive CRO tool\u201d means integrated diagnosis, not just visualizations.",
      "catalog_role": "primary public quote",
      "primary_theme": "visual proof",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L115",
      "sourced": true,
      "quote_length": 174
    },
    {
      "id": "CEQ-0011",
      "quote": "There is no much differentiation from other similar solutions and no good reasons to switch into it if you already have one.",
      "themes": [
        "visual proof",
        "stakeholder buy-in"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "What users value / Friction / unmet needs",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 122,
      "evidence_note": "Switching requires a clear wedge beyond heatmaps. Market Report Plus should explicitly assess switching trigger and differentiated outcomes.",
      "catalog_role": "primary public quote",
      "primary_theme": "visual proof",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L122",
      "sourced": true,
      "quote_length": 124
    },
    {
      "id": "CEQ-0012",
      "quote": "Today, it does not offer is freemium version. Also, it would welcome to see new features that some of the other heatmap tools like Full Story offer. ( an approximate emotional sentiment of people behaviors etc..)",
      "themes": [
        "conversion friction",
        "visual proof",
        "free-tool pressure",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "What users value / Friction / unmet needs",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 129,
      "evidence_note": "Free-tier pressure is real. AI/emotion/friction interpretation is becoming expected in premium tools.",
      "catalog_role": "primary public quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L129",
      "sourced": true,
      "quote_length": 212
    },
    {
      "id": "CEQ-0013",
      "quote": "Not super accurate but I still haven't found a better alternative.",
      "themes": [
        "ai trust"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "What users value / Friction / unmet needs",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 136,
      "evidence_note": "Accuracy/trust is a competitive opening. Users may tolerate imperfection if alternatives are worse, but premium positioning needs credibility.",
      "catalog_role": "primary public quote",
      "primary_theme": "ai trust",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L136",
      "sourced": true,
      "quote_length": 66
    },
    {
      "id": "CEQ-0014",
      "quote": "Hotjar helps us see how people actually use our website through heatmaps and session recordings. The recordings especially have been super useful for spotting how visitors move through our pages and forms. We fixed a lot of small UX issues and friction points that we wouldn\u2019t have noticed just by looking at analytics data.",
      "themes": [
        "conversion friction",
        "visual proof",
        "recording limits"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Friction / unmet needs / PUB-G2-HJ - Hotjar G2",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 145,
      "evidence_note": "Users need to detect small UX issues that analytics misses. Recordings are especially valuable for forms and movement through pages.",
      "catalog_role": "primary public quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L145",
      "sourced": true,
      "quote_length": 324
    },
    {
      "id": "CEQ-0015",
      "quote": "Clear visibility into user behaviour - beyond what analytics alone can show.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Friction / unmet needs / PUB-G2-HJ - Hotjar G2",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 152,
      "evidence_note": "Category-level validation of \u201cbeyond analytics.\u201d",
      "catalog_role": "primary public quote",
      "primary_theme": "general VoC",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L152",
      "sourced": true,
      "quote_length": 76
    },
    {
      "id": "CEQ-0016",
      "quote": "Bridges quantitative & qualitative - heatmaps + feedback + recordings in one platform.",
      "themes": [
        "visual proof",
        "prioritization",
        "ai trust"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Friction / unmet needs / PUB-G2-HJ - Hotjar G2",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 158,
      "evidence_note": "Behavior + direct feedback in one workflow is valued. This supports integrating Surveys tightly into Crazy Egg recommendations.",
      "catalog_role": "primary public quote",
      "primary_theme": "visual proof",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L158",
      "sourced": true,
      "quote_length": 86
    },
    {
      "id": "CEQ-0017",
      "quote": "Traditional analytics (page views, bounce rate, conversion rate) often tell what happened, but not why.",
      "themes": [
        "conversion friction"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Friction / unmet needs / PUB-G2-HJ - Hotjar G2",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 165,
      "evidence_note": "\u201cWhat vs why\u201d is validated but owned broadly by the category.",
      "catalog_role": "primary public quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L165",
      "sourced": true,
      "quote_length": 103
    },
    {
      "id": "CEQ-0018",
      "quote": "With session recordings and heatmaps, I can \u2018watch over the shoulder\u2019 of real users - replicating their journeys, seeing hesitation, misclicks or drop-offs.",
      "themes": [
        "visual proof",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Friction / unmet needs / PUB-G2-HJ - Hotjar G2",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 171,
      "evidence_note": "Users want to see hesitation/misclick/drop-off behavior, not just clicks. AI summaries should surface these patterns automatically.",
      "catalog_role": "primary public quote",
      "primary_theme": "visual proof",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L171",
      "sourced": true,
      "quote_length": 156
    },
    {
      "id": "CEQ-0019",
      "quote": "Helping prioritise optimisations based on real user pain-points.",
      "themes": [
        "prioritization",
        "ai trust"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Friction / unmet needs / PUB-G2-HJ - Hotjar G2",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 178,
      "evidence_note": "Public market explicitly uses the same need Crazy Egg internal research surfaced: prioritize optimizations from real pain points.",
      "catalog_role": "primary public quote",
      "primary_theme": "prioritization",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L178",
      "sourced": true,
      "quote_length": 64
    },
    {
      "id": "CEQ-0020",
      "quote": "I track and identify which parts of my offers are viewed most, see customer interactions through session recording, and use heatmaps to reorganize my offer template to engage customers beyond just pricing.",
      "themes": [
        "visual proof",
        "free-tool pressure"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "PUB-G2-HJ - Hotjar G2 / PUB-G2-MC - Microsoft Clarity G2",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 186,
      "evidence_note": "Marketers use behavior analytics to improve offer/content structure, not only UX.",
      "catalog_role": "primary public quote",
      "primary_theme": "visual proof",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L186",
      "sourced": true,
      "quote_length": 205
    },
    {
      "id": "CEQ-0021",
      "quote": "It easily spots issues like dead clicks and confusing navigation, which helps me fix user experience problems faster.",
      "themes": [
        "conversion friction",
        "visual proof",
        "free-tool pressure"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "PUB-G2-HJ - Hotjar G2 / PUB-G2-MC - Microsoft Clarity G2",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 192,
      "evidence_note": "Automated friction flags are expected, especially in free tools.",
      "catalog_role": "primary public quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L192",
      "sourced": true,
      "quote_length": 117
    },
    {
      "id": "CEQ-0022",
      "quote": "I don\u2019t have major dislikes, but adding deeper segmentation options and more advanced filtering would make analysis even more precise.",
      "themes": [
        "free-tool pressure",
        "segmentation"
      ],
      "strategic_use": "Supports differentiating from free analytics and Clarity.",
      "source_title": "PUB-G2-HJ - Hotjar G2 / PUB-G2-MC - Microsoft Clarity G2",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 198,
      "evidence_note": "Clarity\u2019s free baseline creates a premium opening around segmentation, precision, filtering, and actionability.",
      "catalog_role": "primary public quote",
      "primary_theme": "free-tool pressure",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L198",
      "sourced": true,
      "quote_length": 134
    },
    {
      "id": "CEQ-0023",
      "quote": "Microsoft Clarity helps pinpoint usability issues and user drop-offs by showing exactly how visitors interact with our pages. This makes it easier to optimize layouts, improve content flow, and enhance conversion performance with data-backed insights.",
      "themes": [
        "conversion friction",
        "visual proof",
        "stakeholder buy-in",
        "free-tool pressure",
        "recording limits"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "PUB-G2-HJ - Hotjar G2 / PUB-G2-MC - Microsoft Clarity G2",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 204,
      "evidence_note": "Users frame the job as optimize layout/content/conversion from visual behavior proof.",
      "catalog_role": "primary public quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L204",
      "sourced": true,
      "quote_length": 251
    },
    {
      "id": "CEQ-0024",
      "quote": "The AI features are emerging however it has been very useful to have session summaries for large sets of sessions on segments. A regular piece of feedback from the piece is them having to watch tonnes of sessions can be a bit painful from time to time.",
      "themes": [
        "visual proof",
        "ai trust",
        "segmentation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "PUB-G2-MC - Microsoft Clarity G2 / PUB-G2-FS - FullStory G2",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 212,
      "evidence_note": "Strong direct public validation of internal Crazy Egg finding: users do not want to watch endless recordings. Segment-level AI summaries are valuable.",
      "catalog_role": "primary public quote",
      "primary_theme": "visual proof",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L212",
      "sourced": true,
      "quote_length": 252
    },
    {
      "id": "CEQ-0025",
      "quote": "Primarily heatmaps and session replays, its bread and butter, are what are used in my organisation.",
      "themes": [
        "visual proof",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "PUB-G2-MC - Microsoft Clarity G2 / PUB-G2-FS - FullStory G2",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 219,
      "evidence_note": "Heatmaps/replays remain core, but need workflow depth around them.",
      "catalog_role": "primary public quote",
      "primary_theme": "visual proof",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L219",
      "sourced": true,
      "quote_length": 99
    },
    {
      "id": "CEQ-0026",
      "quote": "It is used to perform friction analysis; error clicks, dead clicks, network errors, etc. These have been finding their way into our analysis more and more as they tend to find \u2018silent\u2019 issues that aren't flagged by other tooling we have.",
      "themes": [
        "conversion friction",
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "PUB-G2-MC - Microsoft Clarity G2 / PUB-G2-FS - FullStory G2",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 225,
      "evidence_note": "Silent friction detection is an important premium need. Teams want behavior analytics to catch problems traditional analytics/observability misses.",
      "catalog_role": "primary public quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L225",
      "sourced": true,
      "quote_length": 237
    },
    {
      "id": "CEQ-0027",
      "quote": "Instead of trying to reproduce problems based on written descriptions, we can watch exactly what happened in their session. This drastically reduces time-to-resolution.",
      "themes": [
        "visual proof",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "PUB-G2-MC - Microsoft Clarity G2 / PUB-G2-FS - FullStory G2",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 232,
      "evidence_note": "Session replay is not just CRO; it reduces bug/support resolution time.",
      "catalog_role": "primary public quote",
      "primary_theme": "visual proof",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L232",
      "sourced": true,
      "quote_length": 168
    },
    {
      "id": "CEQ-0028",
      "quote": "Being able to observe actual user behaviour in booking flows at scale reveals friction points that don't show up in traditional analytics.",
      "themes": [
        "conversion friction",
        "segmentation"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "PUB-G2-MC - Microsoft Clarity G2 / PUB-G2-FS - FullStory G2",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 238,
      "evidence_note": "Scale + actual behavior + traditional analytics gaps recur across sources.",
      "catalog_role": "primary public quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L238",
      "sourced": true,
      "quote_length": 138
    },
    {
      "id": "CEQ-0029",
      "quote": "Contentsquare's ability to visualize actual user behavior through heatmaps and session replays. This allows me to quickly identify friction points and move from hypothesis to action with concrete data.",
      "themes": [
        "conversion friction",
        "visual proof",
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "PUB-G2-FS - FullStory G2 / PUB-G2-CSQ - Contentsquare G2",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 246,
      "evidence_note": "Users explicitly want to move from hypothesis to action. Concrete data is the trust mechanism.",
      "catalog_role": "primary public quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L246",
      "sourced": true,
      "quote_length": 201
    },
    {
      "id": "CEQ-0030",
      "quote": "Traditional analytics show that there is a problem (high bounce rate, low conversion), but not why. Session replays and heatmaps reveal exactly where users are getting stuck.",
      "themes": [
        "conversion friction",
        "visual proof",
        "stakeholder buy-in"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "PUB-G2-FS - FullStory G2 / PUB-G2-CSQ - Contentsquare G2",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 253,
      "evidence_note": "Category-level proof of why behavior analytics exists.",
      "catalog_role": "primary public quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L253",
      "sourced": true,
      "quote_length": 174
    },
    {
      "id": "CEQ-0031",
      "quote": "Path analysis and zoning allow me to locate abandonment points in conversion funnels and prioritize optimizations with high business impact.",
      "themes": [
        "conversion friction",
        "prioritization"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "PUB-G2-FS - FullStory G2 / PUB-G2-CSQ - Contentsquare G2",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 259,
      "evidence_note": "High-business-impact prioritization is a premium enterprise need.",
      "catalog_role": "primary public quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L259",
      "sourced": true,
      "quote_length": 140
    },
    {
      "id": "CEQ-0032",
      "quote": "Heatmaps and replays make my recommendations much more convincing to marketing and product teams.",
      "themes": [
        "visual proof",
        "prioritization",
        "stakeholder buy-in",
        "ai trust"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "PUB-G2-FS - FullStory G2 / PUB-G2-CSQ - Contentsquare G2",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 265,
      "evidence_note": "Visual proof for stakeholder persuasion is public-market validated.",
      "catalog_role": "primary public quote",
      "primary_theme": "visual proof",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L265",
      "sourced": true,
      "quote_length": 97
    },
    {
      "id": "CEQ-0033",
      "quote": "The export and manipulation of raw data sometimes remains limited, which complicates cross-analysis with other data sources.",
      "themes": [
        "ai trust",
        "segmentation",
        "recording limits"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "PUB-G2-FS - FullStory G2 / PUB-G2-CSQ - Contentsquare G2",
      "source_type": "public VoC review/catalog",
      "source_file": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "2025-2026 / cataloged 2026-05-05",
      "directness": "direct public quote",
      "confidence": "high",
      "line": 271,
      "evidence_note": "Export/API flexibility matters when behavior analytics becomes part of a broader operating workflow.",
      "catalog_role": "primary public quote",
      "primary_theme": "ai trust",
      "source_locator": "research/crazyegg-public-voc-evidence-catalog-2026-05-05.md#L271",
      "sourced": true,
      "quote_length": 124
    },
    {
      "id": "CEQ-0034",
      "quote": "analyze their real comportment",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "a Reddit UXResearch buyer with a complicated dashboard whose users do not understand how to use it.",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://www.reddit.com/r/UXResearch/comments/19amc6n/whats_the_best_alternative_to_hotjar/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 23,
      "evidence_note": "a Reddit UXResearch buyer with a complicated dashboard whose users do not understand how to use it.",
      "catalog_role": "buyer language phrase",
      "primary_theme": "general VoC",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L23",
      "sourced": true,
      "quote_length": 30
    },
    {
      "id": "CEQ-0035",
      "quote": "observe your users organically interacting with your software",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Public demand evidence",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://www.reddit.com/r/UXResearch/comments/19amc6n/whats_the_best_alternative_to_hotjar/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 25,
      "evidence_note": "",
      "catalog_role": "buyer language phrase",
      "primary_theme": "general VoC",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L25",
      "sourced": true,
      "quote_length": 61
    },
    {
      "id": "CEQ-0036",
      "quote": "where shoppers click, where they hesitate, and where they give up",
      "themes": [
        "conversion friction",
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Public demand evidence",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://ecomdesignpro.com/heatmap-session-replay-tools/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 27,
      "evidence_note": "",
      "catalog_role": "buyer language phrase",
      "primary_theme": "conversion friction",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L27",
      "sourced": true,
      "quote_length": 65
    },
    {
      "id": "CEQ-0037",
      "quote": "Heatmaps show where shoppers focus, session recordings show what went wrong",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Public demand evidence",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://ecomdesignpro.com/heatmap-session-replay-tools/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 29,
      "evidence_note": "",
      "catalog_role": "buyer language phrase",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L29",
      "sourced": true,
      "quote_length": 75
    },
    {
      "id": "CEQ-0038",
      "quote": "make CRO work less emotional",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Public demand evidence",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://ecomdesignpro.com/heatmap-session-replay-tools/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 31,
      "evidence_note": "",
      "catalog_role": "buyer language phrase",
      "primary_theme": "general VoC",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L31",
      "sourced": true,
      "quote_length": 28
    },
    {
      "id": "CEQ-0039",
      "quote": "session replays show what happened, but you're still guessing why users behave the way they do",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Public demand evidence",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://amplitude.com/compare/best-hotjar-alternatives",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 33,
      "evidence_note": "",
      "catalog_role": "buyer language phrase",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L33",
      "sourced": true,
      "quote_length": 94
    },
    {
      "id": "CEQ-0040",
      "quote": "the gap between observing behavior and understanding it costs you time, budget, and confidence",
      "themes": [
        "ai trust"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Public demand evidence",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://amplitude.com/compare/best-hotjar-alternatives",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 35,
      "evidence_note": "",
      "catalog_role": "buyer language phrase",
      "primary_theme": "ai trust",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L35",
      "sourced": true,
      "quote_length": 94
    },
    {
      "id": "CEQ-0041",
      "quote": "find and fix conversion leaks across your homepage, product pages, cart, and checkout",
      "themes": [
        "conversion friction",
        "recording limits"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Public demand evidence",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://www.audityourstore.com/cro-guides/ecommerce-cro-audit-guide/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 37,
      "evidence_note": "",
      "catalog_role": "buyer language phrase",
      "primary_theme": "conversion friction",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L37",
      "sourced": true,
      "quote_length": 85
    },
    {
      "id": "CEQ-0042",
      "quote": "analytics told you how many people dropped off... heatmaps help you uncover why",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Public demand evidence",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://www.invespcro.com/blog/ecommerce-cro-audit/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 39,
      "evidence_note": "",
      "catalog_role": "buyer language phrase",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L39",
      "sourced": true,
      "quote_length": 79
    },
    {
      "id": "CEQ-0043",
      "quote": "if heatmaps are the snapshot, session replays are the movie",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Public demand evidence",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://www.invespcro.com/blog/ecommerce-cro-audit/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 41,
      "evidence_note": "",
      "catalog_role": "buyer language phrase",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L41",
      "sourced": true,
      "quote_length": 59
    },
    {
      "id": "CEQ-0044",
      "quote": "stakeholders demand proof",
      "themes": [
        "visual proof",
        "stakeholder buy-in"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Public demand evidence",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://www.fullsession.io/blog/crazy-egg-vs-microsoft-clarity-activation-workflow/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 46,
      "evidence_note": "",
      "catalog_role": "buyer language phrase",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L46",
      "sourced": true,
      "quote_length": 25
    },
    {
      "id": "CEQ-0045",
      "quote": "you need a stronger experimentation narrative and tooling",
      "themes": [
        "testing"
      ],
      "strategic_use": "Supports connecting behavior analytics to experimentation.",
      "source_title": "Public demand evidence",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://www.fullsession.io/blog/crazy-egg-vs-microsoft-clarity-activation-workflow/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 48,
      "evidence_note": "",
      "catalog_role": "buyer language phrase",
      "primary_theme": "testing",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L48",
      "sourced": true,
      "quote_length": 57
    },
    {
      "id": "CEQ-0046",
      "quote": "capture the exact step where friction occurs, the pattern, and a small set of representative sessions",
      "themes": [
        "conversion friction",
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Public demand evidence",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://www.fullsession.io/blog/crazy-egg-vs-microsoft-clarity-activation-workflow/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 50,
      "evidence_note": "",
      "catalog_role": "buyer language phrase",
      "primary_theme": "conversion friction",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L50",
      "sourced": true,
      "quote_length": 101
    },
    {
      "id": "CEQ-0047",
      "quote": "Repeated hesitation before the first key action",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Public demand evidence",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://www.fullsession.io/blog/crazy-egg-vs-microsoft-clarity-activation-workflow/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 52,
      "evidence_note": "",
      "catalog_role": "buyer language phrase",
      "primary_theme": "general VoC",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L52",
      "sourced": true,
      "quote_length": 47
    },
    {
      "id": "CEQ-0048",
      "quote": "test competing onboarding hypotheses",
      "themes": [
        "testing",
        "setup activation"
      ],
      "strategic_use": "Supports connecting behavior analytics to experimentation.",
      "source_title": "Public demand evidence",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://www.fullsession.io/blog/crazy-egg-vs-microsoft-clarity-activation-workflow/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 59,
      "evidence_note": "",
      "catalog_role": "buyer language phrase",
      "primary_theme": "testing",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L59",
      "sourced": true,
      "quote_length": 36
    },
    {
      "id": "CEQ-0049",
      "quote": "connect user behavior to business outcomes",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Public demand evidence",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://amplitude.com/compare/best-hotjar-alternatives",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 61,
      "evidence_note": "",
      "catalog_role": "buyer language phrase",
      "primary_theme": "general VoC",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L61",
      "sourced": true,
      "quote_length": 42
    },
    {
      "id": "CEQ-0050",
      "quote": "move from chart to session to experiment in one workflow",
      "themes": [
        "visual proof",
        "testing"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Public demand evidence",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://amplitude.com/compare/best-hotjar-alternatives",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 63,
      "evidence_note": "",
      "catalog_role": "buyer language phrase",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L63",
      "sourced": true,
      "quote_length": 56
    },
    {
      "id": "CEQ-0051",
      "quote": "reducing the time it takes non-technical team members to extract insights",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Public demand evidence",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://betterstack.com/community/comparisons/hotjar-alternatives/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 65,
      "evidence_note": "",
      "catalog_role": "buyer language phrase",
      "primary_theme": "general VoC",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L65",
      "sourced": true,
      "quote_length": 73
    },
    {
      "id": "CEQ-0052",
      "quote": "8 best Hotjar alternatives in 2026",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Better Stack.",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://betterstack.com/community/comparisons/hotjar-alternatives/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 217,
      "evidence_note": "Better Stack.",
      "catalog_role": "buyer language phrase",
      "primary_theme": "general VoC",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L217",
      "sourced": true,
      "quote_length": 34
    },
    {
      "id": "CEQ-0053",
      "quote": "15 Best Hotjar Alternatives in 2026",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Amplitude.",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://amplitude.com/compare/best-hotjar-alternatives",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 219,
      "evidence_note": "Amplitude.",
      "catalog_role": "buyer language phrase",
      "primary_theme": "general VoC",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L219",
      "sourced": true,
      "quote_length": 35
    },
    {
      "id": "CEQ-0054",
      "quote": "Crazy Egg vs Microsoft Clarity",
      "themes": [
        "free-tool pressure"
      ],
      "strategic_use": "Supports differentiating from free analytics and Clarity.",
      "source_title": "Crazy Egg in April 2026.",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://www.crazyegg.com/blog/crazy-egg-vs-microsoft-clarity/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 221,
      "evidence_note": "Crazy Egg in April 2026.",
      "catalog_role": "buyer language phrase",
      "primary_theme": "free-tool pressure",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L221",
      "sourced": true,
      "quote_length": 30
    },
    {
      "id": "CEQ-0055",
      "quote": "Hotjar vs Microsoft Clarity",
      "themes": [
        "free-tool pressure"
      ],
      "strategic_use": "Supports differentiating from free analytics and Clarity.",
      "source_title": "UXHeat in February 2026.",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://uxheat.com/blog/hotjar-vs-clarity",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 223,
      "evidence_note": "UXHeat in February 2026.",
      "catalog_role": "buyer language phrase",
      "primary_theme": "free-tool pressure",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L223",
      "sourced": true,
      "quote_length": 27
    },
    {
      "id": "CEQ-0056",
      "quote": "Heatmap and Session Replay Tools for E-commerce (2026)",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Ecom Design Pro.",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://ecomdesignpro.com/heatmap-session-replay-tools/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 225,
      "evidence_note": "Ecom Design Pro.",
      "catalog_role": "buyer language phrase",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L225",
      "sourced": true,
      "quote_length": 54
    },
    {
      "id": "CEQ-0057",
      "quote": "Ecommerce CRO Audit: The Complete Step-by-Step Guide (2026)",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Audit Your Store.",
      "source_type": "public buyer-language / market source",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://www.audityourstore.com/cro-guides/ecommerce-cro-audit-guide/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "extracted buyer-language phrase",
      "confidence": "medium-high",
      "line": 227,
      "evidence_note": "Audit Your Store.",
      "catalog_role": "buyer language phrase",
      "primary_theme": "general VoC",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L227",
      "sourced": true,
      "quote_length": 59
    },
    {
      "id": "CEQ-0058",
      "quote": "Microsoft Clarity is a good free alternative to Hotjar.",
      "themes": [
        "free-tool pressure"
      ],
      "strategic_use": "Supports differentiating from free analytics and Clarity.",
      "source_title": "Public demand evidence",
      "source_type": "public evidence quote",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://www.reddit.com/r/UXResearch/comments/19amc6n/whats_the_best_alternative_to_hotjar/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "direct public quote or source excerpt",
      "confidence": "medium-high",
      "line": 76,
      "evidence_note": "",
      "catalog_role": "market evidence",
      "primary_theme": "free-tool pressure",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L76",
      "sourced": true,
      "quote_length": 55
    },
    {
      "id": "CEQ-0061",
      "quote": "Price. It is more expensive than competing software tools (like Hotjar). I recommend that you compare the features and price before selecting one.",
      "themes": [
        "prioritization",
        "free-tool pressure"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Public demand evidence",
      "source_type": "public evidence quote",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://www.softwareadvice.com/heatmap/crazy-egg-profile/reviews/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "direct public quote or source excerpt",
      "confidence": "medium-high",
      "line": 114,
      "evidence_note": "",
      "catalog_role": "market evidence",
      "primary_theme": "prioritization",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L114",
      "sourced": true,
      "quote_length": 146
    },
    {
      "id": "CEQ-0062",
      "quote": "it seems to capture lots of 'fake' users and doesn't capture real users that I know for a fact have visited the page.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Public demand evidence",
      "source_type": "public evidence quote",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://www.heatmap.com/blog/microsoft-clarity-vs-hotjar",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "direct public quote or source excerpt",
      "confidence": "medium-high",
      "line": 137,
      "evidence_note": "",
      "catalog_role": "market evidence",
      "primary_theme": "general VoC",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L137",
      "sourced": true,
      "quote_length": 117
    },
    {
      "id": "CEQ-0063",
      "quote": "Really easy to set up and you are ready to go in minutes.",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Public demand evidence",
      "source_type": "public evidence quote",
      "source_file": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md",
      "source_url": "https://www.softwareadvice.com/heatmap/crazy-egg-profile/reviews/",
      "source_id": "",
      "freshness": "public demand file 2026-05-03",
      "directness": "direct public quote or source excerpt",
      "confidence": "medium-high",
      "line": 156,
      "evidence_note": "",
      "catalog_role": "market evidence",
      "primary_theme": "setup activation",
      "source_locator": "crazyegg/audit/crazyegg-market-report/evidence/public-demand.md#L156",
      "sourced": true,
      "quote_length": 57
    },
    {
      "id": "CEQ-0064",
      "quote": "Traditional analytics tools like Google Analytics show numbers (clicks, bounce rate, session duration), but they don\u2019t show the why.",
      "themes": [
        "visual proof",
        "free-tool pressure"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Tier 2 - Important workflow needs / A. \u201cShow me why, not just what\u201d is validated but not differentiated",
      "source_type": "synthesis catalog quote",
      "source_file": "research/crazyegg-full-voc-market-needs-catalog-2026-05-05.md",
      "source_url": "",
      "source_id": "",
      "freshness": "cataloged 2026-05-05",
      "directness": "direct quote preserved in synthesis",
      "confidence": "high",
      "line": 109,
      "evidence_note": "",
      "catalog_role": "synthesis quote",
      "primary_theme": "visual proof",
      "source_locator": "research/crazyegg-full-voc-market-needs-catalog-2026-05-05.md#L109",
      "sourced": true,
      "quote_length": 132
    },
    {
      "id": "CEQ-0066",
      "quote": "they are handy, ...instructive to status indicators by \ufb02eshing out the see value fast.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 44,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L44",
      "sourced": true,
      "quote_length": 86
    },
    {
      "id": "CEQ-0067",
      "quote": "Pretty standard as you\u2019d expect, all felt smooth.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium",
      "line": 112,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L112",
      "sourced": true,
      "quote_length": 49
    },
    {
      "id": "CEQ-0068",
      "quote": "It was very smooth and seamless which was better than expected. I thought it would more screens and questions but in the end this was very quick and easy.",
      "themes": [
        "visual proof",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 114,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L114",
      "sourced": true,
      "quote_length": 154
    },
    {
      "id": "CEQ-0069",
      "quote": "Everything was straightforward, it was a conventional sign-up process. No issues.",
      "themes": [
        "visual proof",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 117,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L117",
      "sourced": true,
      "quote_length": 81
    },
    {
      "id": "CEQ-0070",
      "quote": "I like the wizard interface, pretty straightforward.",
      "themes": [
        "visual proof",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 119,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L119",
      "sourced": true,
      "quote_length": 52
    },
    {
      "id": "CEQ-0071",
      "quote": "quite easy to use and it feels very clear and informative.",
      "themes": [
        "visual proof",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 121,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L121",
      "sourced": true,
      "quote_length": 58
    },
    {
      "id": "CEQ-0072",
      "quote": "I\u2019d describe the experience as easy and approachable. Made me trust the brand.",
      "themes": [
        "visual proof",
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 123,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L123",
      "sourced": true,
      "quote_length": 78
    },
    {
      "id": "CEQ-0073",
      "quote": "I could easily use Crazy Egg. It seems very straightforward.",
      "themes": [
        "visual proof",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 156,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L156",
      "sourced": true,
      "quote_length": 60
    },
    {
      "id": "CEQ-0074",
      "quote": "Crazy Egg overcharges customers. Initially there should be a $0 plan which requires no form of payments or credit card. The plan is meant to build trust between customers and Crazy Egg without asking for payment or debiting after free trial ends. Such plan is lacking here",
      "themes": [
        "visual proof",
        "free-tool pressure",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 158,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L158",
      "sourced": true,
      "quote_length": 272
    },
    {
      "id": "CEQ-0075",
      "quote": "Are you showing me anything that I can't see on Google Analytics for free?",
      "themes": [
        "visual proof",
        "free-tool pressure"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 163,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L163",
      "sourced": true,
      "quote_length": 74
    },
    {
      "id": "CEQ-0076",
      "quote": "the free trial aspect is very good. That is low risk because it gives us as company the chance to see how it works, see what insights it can come up with\u2026 I would need to look into some reviews or articles to explain a bit, a bit more about what it does and how it has helped different companies maybe have a look at some case studies and see if it's reliable and trustworthy.",
      "themes": [
        "visual proof",
        "free-tool pressure",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 173,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L173",
      "sourced": true,
      "quote_length": 376
    },
    {
      "id": "CEQ-0077",
      "quote": "Recordings gives value and Web Analytics gives con\ufb01dence.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 179,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L179",
      "sourced": true,
      "quote_length": 57
    },
    {
      "id": "CEQ-0078",
      "quote": "The fact that it does the recordings, which is something that we use a lot and it also has things like live activity, A/B testing will be very helpful. From what I've seen of the features so far, all of them sound appealing\u2026there's also the overview in these charts, which are very clear and feel very easy to read and interpret.",
      "themes": [
        "visual proof",
        "testing",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 189,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L189",
      "sourced": true,
      "quote_length": 329
    },
    {
      "id": "CEQ-0079",
      "quote": "it's a little pricey still $30 a month for my small sites. To me, it just wouldn't be worth it\u2026I couldn't afford it... If it was 15 bucks a month or 20 bucks, I, I might go for it.",
      "themes": [
        "visual proof",
        "free-tool pressure"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 194,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L194",
      "sourced": true,
      "quote_length": 180
    },
    {
      "id": "CEQ-0080",
      "quote": "It would be easier if there were guides for popular CMS like Drupal and WordPress",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 215,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L215",
      "sourced": true,
      "quote_length": 81
    },
    {
      "id": "CEQ-0081",
      "quote": "If there was a short-guide with explanations of common errors that would be useful.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 218,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L218",
      "sourced": true,
      "quote_length": 83
    },
    {
      "id": "CEQ-0082",
      "quote": "You made it fairly easy\u2026 You can't install it for me, so unless you have some way to connect to my website, maybe if you were to connect to my site, you could do it for me with some sort of one click install.",
      "themes": [
        "visual proof",
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 225,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L225",
      "sourced": true,
      "quote_length": 208
    },
    {
      "id": "CEQ-0083",
      "quote": "help me know what actions my users are taking, where they are clicking away from the site and give me insight into why they are leaving\u2026 it can help increase CTR using the CTA creator.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 251,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L251",
      "sourced": true,
      "quote_length": 184
    },
    {
      "id": "CEQ-0084",
      "quote": "Provides analysis and reasons for customers dropping off the website. It would highlight any pain points that they seem to have with it and give us suggestions about how to improve and what to implement in the site.",
      "themes": [
        "visual proof",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 254,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L254",
      "sourced": true,
      "quote_length": 215
    },
    {
      "id": "CEQ-0085",
      "quote": "It'll be better if Crazy Egg can have a \u2018schedule a call with our CRO experts\u2019 under the suggestions, so that my team and I can have an in-depth consultation with experts who can actually help to improve our conversion rate.",
      "themes": [
        "conversion friction",
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 264,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L264",
      "sourced": true,
      "quote_length": 224
    },
    {
      "id": "CEQ-0086",
      "quote": "I would set up a call with the salesperson and get a concrete idea of why we need to subscribe for more.",
      "themes": [
        "visual proof",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 268,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L268",
      "sourced": true,
      "quote_length": 104
    },
    {
      "id": "CEQ-0087",
      "quote": "You're asking me if the users are not scrolling far enough, but I have not set up that feature yet with you, so I really can't answer that\u2026 Same with not clicking in the right area. That's what this software is supposed to tell me.",
      "themes": [
        "visual proof",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 274,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L274",
      "sourced": true,
      "quote_length": 231
    },
    {
      "id": "CEQ-0088",
      "quote": "I want to see the onboarding tasks. Onboarding tasks (after onboarding), it says you can do multiple ones, I should have been able to see the ones I have completed. They are handy because they are instructive to see value fast\u2026Will there be a Snapshot?",
      "themes": [
        "visual proof",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v1 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 281,
      "evidence_note": "Sample/context: 12 users*, Unmoderated and moderated sessions",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/01_Crazy_Egg_-_Tasks_v1_-_Research_Findings_-_Q1_2026.p.txt#L281",
      "sourced": true,
      "quote_length": 252
    },
    {
      "id": "CEQ-0089",
      "quote": "As a Product Manager, I already know what I need. It should be a choice. It\u2019s forcing me to use AI \ufb01rst. If this is my \ufb01rst time logging into Crazy Egg as a trial, I want it to be really quick. I know exactly what I want, I want to see the feature\u2026 AI is asking me questions that are wasting my time.",
      "themes": [
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg | Tasks v2 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/02_Crazy_Egg_-_Tasks_v2_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "02_Crazy_Egg_-_Tasks_v2_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 100,
      "evidence_note": "Sample/context: 8 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "ai trust",
      "source_locator": "research/voc-pdfs-text/02_Crazy_Egg_-_Tasks_v2_-_Research_Findings_-_Q1_2026.p.txt#L100",
      "sourced": true,
      "quote_length": 300
    },
    {
      "id": "CEQ-0090",
      "quote": "Confused and annoyed, not everything needs to be AI. I'd rather look at data myself",
      "themes": [
        "ai trust"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg | Tasks v2 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/02_Crazy_Egg_-_Tasks_v2_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "02_Crazy_Egg_-_Tasks_v2_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
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      "confidence": "medium-high",
      "line": 105,
      "evidence_note": "Sample/context: 8 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "ai trust",
      "source_locator": "research/voc-pdfs-text/02_Crazy_Egg_-_Tasks_v2_-_Research_Findings_-_Q1_2026.p.txt#L105",
      "sourced": true,
      "quote_length": 83
    },
    {
      "id": "CEQ-0091",
      "quote": "Pricing seems to be in line with other similar tools, if not lower. It is easy-to-use, I like the dashboard/chat.",
      "themes": [
        "free-tool pressure",
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports differentiating from free analytics and Clarity.",
      "source_title": "Crazy Egg | Tasks v2 - Research",
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    {
      "id": "CEQ-0092",
      "quote": "Wanted to go into App or a way to go into manual mode. I want to create a Heatmap, setup Recordings... I like con\ufb01gure by myself\u2026 but I already know what I need. It should be a choice. It\u2019s forcing me to use AI \ufb01rst.",
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    {
      "id": "CEQ-0093",
      "quote": "It was less of a trial quickly scenario. From homepage, get started, push me through a number of hoops where I\u2019m giving credit card.",
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      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg | Tasks v2 - Research",
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      "sourced": true,
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    {
      "id": "CEQ-0094",
      "quote": "Only because I didn\u2019t get any taste of the product itself. Like the UI, not overly complex, from the homepage, expectation from user. Oh, I\u2019m signing up for free thing, it\u2019s free sample. A little bit more involved.",
      "themes": [
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      "source_title": "Crazy Egg | Tasks v2 - Research",
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    {
      "id": "CEQ-0095",
      "quote": "It depends on how clear the information is that I'm getting. For me the work\ufb02ow isn't optimal, which would be a reason to stop using it for now.",
      "themes": [
        "general VoC"
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    {
      "id": "CEQ-0096",
      "quote": "It would really depend on the results vs something like Hotjar or [Microsoft] Clarity",
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        "free-tool pressure"
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      "strategic_use": "Supports differentiating from free analytics and Clarity.",
      "source_title": "Crazy Egg | Tasks v2 - Research",
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      "sourced": true,
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    {
      "id": "CEQ-0097",
      "quote": "It is very easy to use, the chat AI like functionality is like having an in-house expert",
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        "setup activation"
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      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
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      "freshness": "Q1/Q2 2025-2026 internal research",
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      "sourced": true,
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    {
      "id": "CEQ-0098",
      "quote": "too much information that is hard to grasp when you start. It may feel a bit overwhelming.",
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        "general VoC"
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      "sourced": true,
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    {
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      "quote": "The fact that I didn't \ufb01nd what I was looking for and didn't know where to \ufb01nd it.",
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      "source_type": "internal Crazy Egg research PDF text extract",
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      "sourced": true,
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    {
      "id": "CEQ-0100",
      "quote": "I want to use AI for this and instead of looking at the data myself, but, on the other hand, \u2026it's handling client data [concerning]",
      "themes": [
        "stakeholder buy-in",
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      "sourced": true,
      "quote_length": 132
    },
    {
      "id": "CEQ-0101",
      "quote": "Some of the steps weren\u2019t intuitive\u2026Last step was not intuitive. Feels like a dashboard, gotta \ufb01gure out what do I do here?",
      "themes": [
        "general VoC"
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      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/02_Crazy_Egg_-_Tasks_v2_-_Research_Findings_-_Q1_2026.p.txt",
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      "sourced": true,
      "quote_length": 123
    },
    {
      "id": "CEQ-0102",
      "quote": "\u2018Add clearer next step\u2019 what does that mean? It\u2019s really vague.",
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        "prioritization"
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      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Crazy Egg | Tasks v2 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/02_Crazy_Egg_-_Tasks_v2_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
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      "sourced": true,
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    {
      "id": "CEQ-0103",
      "quote": "I wasn't really sure how to proceed as the names were a bit confusing...,",
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        "general VoC"
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      "source_type": "internal Crazy Egg research PDF text extract",
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      "source_url": "",
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      "sourced": true,
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    },
    {
      "id": "CEQ-0104",
      "quote": "I will easily share this info with my team even if they are not experts \u2026 on the results, add graphs or screenshots, some visual examples of how people are behaving",
      "themes": [
        "visual proof"
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      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v2 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/02_Crazy_Egg_-_Tasks_v2_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "02_Crazy_Egg_-_Tasks_v2_-_Research_Findings_-_Q1_2026.p",
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      "sourced": true,
      "quote_length": 164
    },
    {
      "id": "CEQ-0105",
      "quote": "I like the AI function. I haven't seen that in Hotjar\u2026 really cool\u2026but it's not entirely clear because it's a lot of words, it's not supported by visuals so it's hard to understand.",
      "themes": [
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      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v2 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/02_Crazy_Egg_-_Tasks_v2_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
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      "sourced": true,
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    },
    {
      "id": "CEQ-0106",
      "quote": "It asks me to install tracking. I would assume tracking would be a step before that or install the tracking and then you go and do all the other activities connected to it. So it was strange for tracking to be part of one of the three options....Why is tracking part of review signals?",
      "themes": [
        "setup activation"
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      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg | Tasks v2 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "source_id": "02_Crazy_Egg_-_Tasks_v2_-_Research_Findings_-_Q1_2026.p",
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      "source_locator": "research/voc-pdfs-text/02_Crazy_Egg_-_Tasks_v2_-_Research_Findings_-_Q1_2026.p.txt#L269",
      "sourced": true,
      "quote_length": 285
    },
    {
      "id": "CEQ-0107",
      "quote": "Good that I can skip, if need to attend meeting... I want to start onboarding later on, ...I can always skip to see what it is and come back onboarding\u2026 I would not be able to check installation immediately. Need a skip button\u2026 It can take 1 or 2 months [to prioritize and for developers to install tracking script]",
      "themes": [
        "prioritization",
        "setup activation"
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      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Crazy Egg | Tasks v2 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/02_Crazy_Egg_-_Tasks_v2_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
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      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 275,
      "evidence_note": "Sample/context: 8 users",
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      "sourced": true,
      "quote_length": 315
    },
    {
      "id": "CEQ-0108",
      "quote": "First time, want more guided experience [with AI], thought it was quite nice.",
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        "ai trust",
        "setup activation"
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      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
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      "source_type": "internal Crazy Egg research PDF text extract",
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      "sourced": true,
      "quote_length": 77
    },
    {
      "id": "CEQ-0109",
      "quote": "Really useful to get quick insights and have a strategy \u2026 not sure how precise the AI is. Would try it a few times and see if the results are great",
      "themes": [
        "ai trust",
        "setup activation"
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      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
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      "sourced": true,
      "quote_length": 147
    },
    {
      "id": "CEQ-0110",
      "quote": "Sometimes we need insights quickly. This can give me that. But, it\u2019s a lot of information, it\u2019s a lot of text, need to read it to make sure it makes sense.",
      "themes": [
        "setup activation"
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      "strategic_use": "Supports time-to-value and install/onboarding proof.",
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      "confidence": "medium-high",
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      "evidence_note": "Sample/context: 9 users",
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      "quote": "this is useful to give a bit of direction, show what's the potential with using this software.",
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      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 294,
      "evidence_note": "Sample/context: 9 users",
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      "source_locator": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt#L294",
      "sourced": true,
      "quote_length": 94
    },
    {
      "id": "CEQ-0131",
      "quote": "It would give you automatic suggestions based on the response it just gave you to see the capabilities of the tool (AI) because it was a brand new experience\u2026",
      "themes": [
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
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      "confidence": "medium-high",
      "line": 297,
      "evidence_note": "Sample/context: 9 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "ai trust",
      "source_locator": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt#L297",
      "sourced": true,
      "quote_length": 158
    },
    {
      "id": "CEQ-0132",
      "quote": "I like how it describes how to \ufb01x things",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium",
      "line": 302,
      "evidence_note": "Sample/context: 9 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "setup activation",
      "source_locator": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt#L302",
      "sourced": true,
      "quote_length": 40
    },
    {
      "id": "CEQ-0133",
      "quote": "I'm not actually a huge chatbot user, as you may have come across. I de\ufb01nitely like to kind of go and do things myself. But I do think they can be useful\u2026 If it was a really slick tool. It allowed me to set up: let's just say an A/B test very quickly, faster than the interface even\u2026.",
      "themes": [
        "testing",
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports connecting behavior analytics to experimentation.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 310,
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      "catalog_role": "internal VoC quote",
      "primary_theme": "testing",
      "source_locator": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt#L310",
      "sourced": true,
      "quote_length": 284
    },
    {
      "id": "CEQ-0134",
      "quote": "it's a bit of a wall of text. I would like to see headings",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "source_url": "",
      "source_id": "03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
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      "confidence": "medium-high",
      "line": 327,
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      "primary_theme": "setup activation",
      "source_locator": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt#L327",
      "sourced": true,
      "quote_length": 58
    },
    {
      "id": "CEQ-0135",
      "quote": "A lot of information, want to see emojis and different sizes of text, look at it. Gemini uses a lot of text, but ChatGPT uses a lot of emojis.",
      "themes": [
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
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      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 329,
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      "primary_theme": "ai trust",
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      "sourced": true,
      "quote_length": 142
    },
    {
      "id": "CEQ-0136",
      "quote": "bolding headers, easier to pull out.",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt",
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      "confidence": "medium",
      "line": 332,
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      "sourced": true,
      "quote_length": 36
    },
    {
      "id": "CEQ-0137",
      "quote": "I'm not sure how I feel about the name artifacts as a heading \u2026it could be renamed to something else",
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        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "source_url": "",
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      "confidence": "medium-high",
      "line": 345,
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      "primary_theme": "setup activation",
      "source_locator": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt#L345",
      "sourced": true,
      "quote_length": 100
    },
    {
      "id": "CEQ-0138",
      "quote": "not quite sure what artifacts are. I guess they are just \ufb01les that are downloadable.",
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        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p",
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      "confidence": "medium-high",
      "line": 348,
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      "source_locator": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt#L348",
      "sourced": true,
      "quote_length": 84
    },
    {
      "id": "CEQ-0139",
      "quote": "I can see artifacts here that were generated. They're all available for download and review.",
      "themes": [
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p",
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      "confidence": "medium-high",
      "line": 351,
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      "primary_theme": "ai trust",
      "source_locator": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt#L351",
      "sourced": true,
      "quote_length": 92
    },
    {
      "id": "CEQ-0140",
      "quote": "I like how the artifacts have different download options. That's really, really useful to be able to take it from there.",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p",
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      "confidence": "medium-high",
      "line": 354,
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      "sourced": true,
      "quote_length": 120
    },
    {
      "id": "CEQ-0141",
      "quote": "Really like to see it [Error Reports] last 28 days, it should have a memory of the date range that you like.",
      "themes": [
        "stakeholder buy-in",
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 364,
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      "source_locator": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt#L364",
      "sourced": true,
      "quote_length": 108
    },
    {
      "id": "CEQ-0142",
      "quote": "solve my problems for me\u2026 my problem is that a form is hosted on HubSpot, I don't know how to connect that data or if I can even do that in Crazy Egg. So I would ask [the AI], tell me if it's something Crazy Egg could do.",
      "themes": [
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
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      "confidence": "medium-high",
      "line": 367,
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      "primary_theme": "ai trust",
      "source_locator": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt#L367",
      "sourced": true,
      "quote_length": 221
    },
    {
      "id": "CEQ-0143",
      "quote": "I can see artifacts here that were generated. They're all available for download and review. Yes, I think all makes sense. Everything is as expected.",
      "themes": [
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p",
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      "confidence": "medium-high",
      "line": 427,
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      "sourced": true,
      "quote_length": 149
    },
    {
      "id": "CEQ-0144",
      "quote": "Artifacts: I like the hover, it\u2019s kind of fun",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
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      "confidence": "medium",
      "line": 430,
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      "sourced": true,
      "quote_length": 45
    },
    {
      "id": "CEQ-0145",
      "quote": "I like this because it\u2019s teaching me how to use it, really useful, just like when we use Gemini or GPT",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p",
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      "confidence": "medium-high",
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      "sourced": true,
      "quote_length": 102
    },
    {
      "id": "CEQ-0146",
      "quote": "This looks like an LLM format, which I am used to. I like that AI is doing all of these things for you and giving suggestions. I assume that you could prompt it if you wanted to use a different page or do a different test or questions, suggestions, and that it links the data here is very useful as well.",
      "themes": [
        "testing",
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports connecting behavior analytics to experimentation.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p",
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      "confidence": "medium-high",
      "line": 437,
      "evidence_note": "Sample/context: 9 users",
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      "primary_theme": "testing",
      "source_locator": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt#L437",
      "sourced": true,
      "quote_length": 304
    },
    {
      "id": "CEQ-0147",
      "quote": "What stood out to me positively was de\ufb01nitely the animations and visual presentation of the progress for optimizing the site. I could easily and clearly see how progress was being made in terms of identifying the page, analyzing user behavior and more.",
      "themes": [
        "visual proof",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p",
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      "confidence": "medium-high",
      "line": 446,
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      "source_locator": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt#L446",
      "sourced": true,
      "quote_length": 252
    },
    {
      "id": "CEQ-0148",
      "quote": "I like the animations to indicate the current progress. That's a great visual way of showcasing how the analysis is being done\u2026I like the continual progress updates as it gives me a way to track and understand what it's doing: proposing, \ufb01xing issues, the experience was smooth and logical.",
      "themes": [
        "visual proof",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "confidence": "medium-high",
      "line": 451,
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      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt#L451",
      "sourced": true,
      "quote_length": 290
    },
    {
      "id": "CEQ-0149",
      "quote": "maybe it would give me more ideas based on Recordings.",
      "themes": [
        "visual proof",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "confidence": "medium-high",
      "line": 463,
      "evidence_note": "Sample/context: 9 users",
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      "sourced": true,
      "quote_length": 54
    },
    {
      "id": "CEQ-0150",
      "quote": "Want to see more human parts of user data, see people clicking around rather than just that people clicked. Wouldn\u2019t expect to scroll through 139 recordings. Would prefer analysis with key video highlights.",
      "themes": [
        "visual proof",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 465,
      "evidence_note": "Sample/context: 9 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt#L465",
      "sourced": true,
      "quote_length": 206
    },
    {
      "id": "CEQ-0151",
      "quote": "I would de\ufb01nitely be interested speci\ufb01cally the CSV. We do a lot of data analysis on our side, typically in analyzing tools like Looker Studio or Power BI and stuff like that, so having CSV, or even better, of course, native connectors is always bene\ufb01cial.",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 507,
      "evidence_note": "Sample/context: 9 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "setup activation",
      "source_locator": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt#L507",
      "sourced": true,
      "quote_length": 256
    },
    {
      "id": "CEQ-0152",
      "quote": "I want to say Google does this, is if you load the page, see how there's a little [gradient] animation there. Something that kind of catches the eye of, this is something you can interact with. Google is integrating it into search engines",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg | Onboarding Tasks",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 525,
      "evidence_note": "Sample/context: 9 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "setup activation",
      "source_locator": "research/voc-pdfs-text/03_Crazy_Egg_-_Tasks_v3_-_Research_Findings_-_Q1_2026.p.txt#L525",
      "sourced": true,
      "quote_length": 238
    },
    {
      "id": "CEQ-0153",
      "quote": "\ufb02ow to make it feel work\ufb02ows, accelerating their time-to-value and signi\ufb01cantly faster than traditional manual app making onboarding feel",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg | Tasks v4 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 56,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "setup activation",
      "source_locator": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt#L56",
      "sourced": true,
      "quote_length": 137
    },
    {
      "id": "CEQ-0154",
      "quote": "it looks pretty similar to Google Analytics in terms of function other than the chat feature with the optimization recommendations. Therefore, I don't feel a strong desire to return to it...everything else I use Google Analytics for, and that\u2019s free",
      "themes": [
        "prioritization",
        "free-tool pressure",
        "ai trust"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Crazy Egg | Tasks v4 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 153,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "prioritization",
      "source_locator": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt#L153",
      "sourced": true,
      "quote_length": 249
    },
    {
      "id": "CEQ-0155",
      "quote": "it\u2019s just that I already have a supplier that does this.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg | Tasks v4 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 157,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt#L157",
      "sourced": true,
      "quote_length": 56
    },
    {
      "id": "CEQ-0156",
      "quote": "If I'm using this for the \ufb01rst time, I would like it to point at things\u2026I need to learn it quickly. I don\u2019t need a lot of text: I just need to know what I need to do.",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg | Tasks v4 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 159,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "setup activation",
      "source_locator": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt#L159",
      "sourced": true,
      "quote_length": 166
    },
    {
      "id": "CEQ-0157",
      "quote": "it's a prototype and I'm not able to test all the features. What I saw felt smooth enough, but I'd like to see it in action in real-time to see how far it can actually go in aiding with conversion rate optimization.",
      "themes": [
        "conversion friction",
        "testing",
        "ai trust"
      ],
      "strategic_use": "Supports connecting behavior analytics to experimentation.",
      "source_title": "Crazy Egg | Tasks v4 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 165,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt#L165",
      "sourced": true,
      "quote_length": 215
    },
    {
      "id": "CEQ-0158",
      "quote": "because it really eases your work and gives you important data about your website. Additionally, it is beginner-friendly too.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg | Tasks v4 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 171,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt#L171",
      "sourced": true,
      "quote_length": 125
    },
    {
      "id": "CEQ-0159",
      "quote": "I really enjoyed interacting with this website. The solutions were on point and I have developed a trust with this tool.",
      "themes": [
        "ai trust"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg | Tasks v4 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 176,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "ai trust",
      "source_locator": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt#L176",
      "sourced": true,
      "quote_length": 120
    },
    {
      "id": "CEQ-0160",
      "quote": "I was just very impressed with the depth and detail that you got from the site, and the way it was easily presented in a legible and easy-to-understand way. I feel I could quickly make an impact on CVRs on my website with this tool.",
      "themes": [
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg | Tasks v4 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 179,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "ai trust",
      "source_locator": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt#L179",
      "sourced": true,
      "quote_length": 232
    },
    {
      "id": "CEQ-0161",
      "quote": "has the potential to improve conversion rates",
      "themes": [
        "conversion friction"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg | Tasks v4 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium",
      "line": 191,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt#L191",
      "sourced": true,
      "quote_length": 45
    },
    {
      "id": "CEQ-0162",
      "quote": "It has the potential to improve conversion rates for key touchpoints, so I think there would be value in using it. I'd be concerned about the \ufb02exibility and power of the in-page editor to make substantial changes to page content and structure.",
      "themes": [
        "conversion friction"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg | Tasks v4 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 209,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt#L209",
      "sourced": true,
      "quote_length": 243
    },
    {
      "id": "CEQ-0163",
      "quote": "Because it's a prototype, I gave it a 4. If this was a fully working app or site that I was user testing on, I could see it getting a 5.",
      "themes": [
        "testing"
      ],
      "strategic_use": "Supports connecting behavior analytics to experimentation.",
      "source_title": "Crazy Egg | Tasks v4 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 213,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "testing",
      "source_locator": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt#L213",
      "sourced": true,
      "quote_length": 136
    },
    {
      "id": "CEQ-0164",
      "quote": "It\u2019s a useful tool. It needs to be re\ufb01ned, but it can be very useful for optimizing my website. It should be easier to follow along when using it for the \ufb01rst time.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg | Tasks v4 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 216,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt#L216",
      "sourced": true,
      "quote_length": 164
    },
    {
      "id": "CEQ-0165",
      "quote": "how easy it was to navigate and how clear the analytics were, and the integration with the AI tool that can optimize and \ufb01x all your dead links as well was very impressive\u2026 such as the detailed web analytics, the way you can target optimization on the heatmaps, and the way you can make the AI system easily change the dead links or get it to do things that make you more ef\ufb01cient.",
      "themes": [
        "visual proof",
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v4 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 221,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt#L221",
      "sourced": true,
      "quote_length": 381
    },
    {
      "id": "CEQ-0166",
      "quote": "Layout feels simple and really easy to understand",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg | Tasks v4 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium",
      "line": 227,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "setup activation",
      "source_locator": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt#L227",
      "sourced": true,
      "quote_length": 49
    },
    {
      "id": "CEQ-0167",
      "quote": "I needed to see other things. I didn't see the results [after running the A/B test]...",
      "themes": [
        "testing"
      ],
      "strategic_use": "Supports connecting behavior analytics to experimentation.",
      "source_title": "Crazy Egg | Tasks v4 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 243,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "testing",
      "source_locator": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt#L243",
      "sourced": true,
      "quote_length": 86
    },
    {
      "id": "CEQ-0168",
      "quote": "It's dif\ufb01cult to say. I was trying to look at other options, but I think that it takes me through each of the steps quite nicely.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg | Tasks v4 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 245,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/04_Crazy_Egg_-_Tasks_v4_-_Research_Findings_-_Q1_2026.p.txt#L245",
      "sourced": true,
      "quote_length": 129
    },
    {
      "id": "CEQ-0169",
      "quote": "I would like to see the conversion rates or click-through rates of each. I\u2019d like a 'view more' option so I could dive deeper into that data type and look at the click-through rates, the sessions, and the conversions on each device.",
      "themes": [
        "conversion friction",
        "visual proof",
        "segmentation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Tasks v4 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "quote": "I'd say very likely, pretty impressed with what it can offer",
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      "quote": "I can see that it has given me the data instantly: 56% are using my website from desktop, 37% from mobile, and 9% from tablet. I can see numbers here, and I can see a graph so that I can understand it visually more easily.",
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      "quote": "Other platforms just provide numbers, but visual graphics like these are really impactful for helping me digest that information quickly. I like that a lot. I also like the color scheme.",
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        "setup activation"
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      "quote": "The device usage breakdown task seemed quick, straightforward, and easy to accomplish.",
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      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
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      "quote": "It's also giving me next steps so that's the best.",
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      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
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      "quote": "it's really good to see the progress.",
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    {
      "id": "CEQ-0195",
      "quote": "it's just loading, create and launch AB test. So if it's just that simple, really good.",
      "themes": [
        "testing"
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      "strategic_use": "Supports connecting behavior analytics to experimentation.",
      "source_title": "Crazy Egg | Tasks v4 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
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    {
      "id": "CEQ-0196",
      "quote": "The functionalities can differ from something like ChatGPT, but if you are looking at it from an enterprise B2B perspective, I do not think that using emoticons is necessary\u2026 I like everything else, speci\ufb01cally how you've given it an AI conversational design where you are talking to it. To be honest, you've made it just like ChatGPT. I really like that I can type in whatever I want.",
      "themes": [
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      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg | Tasks v4 - Research",
      "source_type": "internal Crazy Egg research PDF text extract",
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    {
      "id": "CEQ-0197",
      "quote": "You can use these templates (i.e., Homepage, Create Websites & Content) as well; this is all really good. This is the AI tool you are using, and then you have the opportunity to optimize pages. I think this is excellent. I need a little bit more time to get used to it, but on a surface level, this is great compared to everything I've seen so far.",
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      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
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      "source_type": "internal Crazy Egg research PDF text extract",
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    {
      "id": "CEQ-0198",
      "quote": "This is actually pretty cool. If we do the homepage, since I've never used this before: I would probably start using it. I do like the fact that the AI aspect is already here.",
      "themes": [
        "ai trust"
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      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
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      "sourced": true,
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    {
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      "quote": "Nothing felt unclear but extra thought to choose the correct plan",
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        "general VoC"
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      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg | Tasks v4 - Research",
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    {
      "id": "CEQ-0200",
      "quote": "...the detailed analysis was both informative and... eye opening... I could put a new hire in front of this tool and trust them to make meaningful web page updates with minimal supervision.",
      "themes": [
        "ai trust"
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      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
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    {
      "id": "CEQ-0201",
      "quote": "Very easy product to use, from implementation to reports insights to actions and next steps.",
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        "stakeholder buy-in",
        "setup activation"
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    {
      "id": "CEQ-0202",
      "quote": "...being able to do this and show that we're being proactive... would be amazing... I wish it would automatically generate these monthly... overall, it's great value.",
      "themes": [
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      "quote_length": 166
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    {
      "id": "CEQ-0203",
      "quote": "...it\u2019s a simple user friendly clean interface which helps to accomplish tasks and \ufb01nd relevant information and data quickly.",
      "themes": [
        "setup activation"
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      "strategic_use": "Supports time-to-value and install/onboarding proof.",
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      "source_type": "internal Crazy Egg research PDF text extract",
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      "sourced": true,
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    {
      "id": "CEQ-0204",
      "quote": "having this content provided automatically is great: it means I don't have to input it manually and can just place it into my index to present.",
      "themes": [
        "general VoC"
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    {
      "id": "CEQ-0205",
      "quote": "I can just use Google Analytics for this",
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        "free-tool pressure"
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      "strategic_use": "Supports differentiating from free analytics and Clarity.",
      "source_title": "Crazy Egg Tasks v5 | Research",
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    {
      "id": "CEQ-0206",
      "quote": "I would want to have screen recordings... But, this can be a bit of a questionable type of use, since there have been lawsuits in the past...",
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      "strategic_use": "Supports visual behavior evidence as the trust engine.",
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    {
      "id": "CEQ-0207",
      "quote": "The copy is hard to read in certain places. The contrast... is quite low... There should be a colour key on the insight report page...the confetti map was a bit hard to read... [points] were extremely clustered... and they were hard to read on a \ufb01rst view...",
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      "sourced": true,
      "quote_length": 258
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    {
      "id": "CEQ-0208",
      "quote": "really like how convenient and fast everything is... it's easy to see my data without having to dig for it.",
      "themes": [
        "setup activation"
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      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg Tasks v5 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "quote": "I would like to see the percentage of drop-offs, starting at 0% and moving to 30%, 50%, 60%, and so on...",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Tasks v5 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/05_Crazy_Egg_-_Tasks_v5_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "05_Crazy_Egg_-_Tasks_v5_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 346,
      "evidence_note": "Sample/context: 12 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/05_Crazy_Egg_-_Tasks_v5_-_Research_Findings_-_Q1_2026.p.txt#L346",
      "sourced": true,
      "quote_length": 105
    },
    {
      "id": "CEQ-0230",
      "quote": "The pane itself is just a little too small. I were too small to read without zooming couldn't read it at \ufb01rst and had to zoom in... in. the gray is a little bit hard to read.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Tasks v5 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/05_Crazy_Egg_-_Tasks_v5_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "05_Crazy_Egg_-_Tasks_v5_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 356,
      "evidence_note": "Sample/context: 12 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/05_Crazy_Egg_-_Tasks_v5_-_Research_Findings_-_Q1_2026.p.txt#L356",
      "sourced": true,
      "quote_length": 174
    },
    {
      "id": "CEQ-0231",
      "quote": "The overlay boxes could be a little bit bigger and the list looks good.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Tasks v5 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/05_Crazy_Egg_-_Tasks_v5_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "05_Crazy_Egg_-_Tasks_v5_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 361,
      "evidence_note": "Sample/context: 12 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/05_Crazy_Egg_-_Tasks_v5_-_Research_Findings_-_Q1_2026.p.txt#L361",
      "sourced": true,
      "quote_length": 71
    },
    {
      "id": "CEQ-0232",
      "quote": "The overlays could be lighter or not as underlying page content. heavy, so it's not so murky so you can see where you are on the page.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Tasks v5 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/05_Crazy_Egg_-_Tasks_v5_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "05_Crazy_Egg_-_Tasks_v5_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 364,
      "evidence_note": "Sample/context: 12 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/05_Crazy_Egg_-_Tasks_v5_-_Research_Findings_-_Q1_2026.p.txt#L364",
      "sourced": true,
      "quote_length": 134
    },
    {
      "id": "CEQ-0233",
      "quote": "I didn't see a timer to track how traf\ufb01c the Confetti Report to track traf\ufb01c \ufb02ows in the morning, afternoon, or evening.",
      "themes": [
        "stakeholder buy-in"
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      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Tasks v5 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/05_Crazy_Egg_-_Tasks_v5_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "05_Crazy_Egg_-_Tasks_v5_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 368,
      "evidence_note": "Sample/context: 12 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "stakeholder buy-in",
      "source_locator": "research/voc-pdfs-text/05_Crazy_Egg_-_Tasks_v5_-_Research_Findings_-_Q1_2026.p.txt#L368",
      "sourced": true,
      "quote_length": 120
    },
    {
      "id": "CEQ-0234",
      "quote": "Easy way to integrate and connect everything, very easy instructions, not overloaded with text",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 135,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "setup activation",
      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L135",
      "sourced": true,
      "quote_length": 94
    },
    {
      "id": "CEQ-0235",
      "quote": "it was the way the data was presented: the software is very pleasing to the eye, the design is great and the layout is good",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 138,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L138",
      "sourced": true,
      "quote_length": 123
    },
    {
      "id": "CEQ-0236",
      "quote": "It was fast and easy to set up. It's easy to use. It provides an amazing tool that is going to actually give me better results and more money. It pays of itself",
      "themes": [
        "free-tool pressure",
        "setup activation"
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      "strategic_use": "Supports differentiating from free analytics and Clarity.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 141,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "free-tool pressure",
      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L141",
      "sourced": true,
      "quote_length": 160
    },
    {
      "id": "CEQ-0237",
      "quote": "Easy integration, intuitive process, familiarity, simpli\ufb01ed process.",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 144,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "setup activation",
      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L144",
      "sourced": true,
      "quote_length": 68
    },
    {
      "id": "CEQ-0238",
      "quote": "an intuitive and useful tool to use that could provide real value to my website",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 146,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L146",
      "sourced": true,
      "quote_length": 79
    },
    {
      "id": "CEQ-0239",
      "quote": "It's really interesting, providing the user with actionable items to be implemented right way on your website. I like the automated \ufb02ow cutting to the chase.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 150,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L150",
      "sourced": true,
      "quote_length": 157
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    {
      "id": "CEQ-0240",
      "quote": "This was a top-tier experience as it gave clear points on how to improve\u2026",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 153,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L153",
      "sourced": true,
      "quote_length": 73
    },
    {
      "id": "CEQ-0241",
      "quote": "the revenue summary is absolutely amazing and easy to be done\u2026",
      "themes": [
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 155,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "ai trust",
      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L155",
      "sourced": true,
      "quote_length": 62
    },
    {
      "id": "CEQ-0242",
      "quote": "it's obviously very hard to switch from a platform you're currently using. But I do like this kind of AI analysis that it gives because that would be a really big time saver. I don't know if our current platform does that good of a job. it might, and we're just not taking advantage of it.",
      "themes": [
        "ai trust"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 159,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "ai trust",
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      "sourced": true,
      "quote_length": 289
    },
    {
      "id": "CEQ-0243",
      "quote": "I would like to be able to drill down further into the data to better understand what are the priorities\u2026I am assuming this data that I want to drill down is probably in a different report... speci\ufb01cally the keywords that need adjustment and the actual landing pages. Also maybe have some links to tutorials on how to speci\ufb01cally \ufb01x these areas of concern.",
      "themes": [
        "prioritization",
        "stakeholder buy-in",
        "recording limits"
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      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 164,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "prioritization",
      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L164",
      "sourced": true,
      "quote_length": 356
    },
    {
      "id": "CEQ-0244",
      "quote": "everything in one place - GA statistics, heatmaps, I don't have to use separate tools.",
      "themes": [
        "visual proof"
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      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p",
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      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 186,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L186",
      "sourced": true,
      "quote_length": 86
    },
    {
      "id": "CEQ-0245",
      "quote": "It felt like it could give me practical and useful advice to move forward and make site improvements.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 188,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L188",
      "sourced": true,
      "quote_length": 101
    },
    {
      "id": "CEQ-0246",
      "quote": "Dif\ufb01cult to say without knowing the cost, but I would say the value is in line with similar platforms such as HotJar",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 191,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L191",
      "sourced": true,
      "quote_length": 116
    },
    {
      "id": "CEQ-0247",
      "quote": "Provides helpful tips, resources, and insights.",
      "themes": [
        "segmentation"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
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      "confidence": "medium",
      "line": 194,
      "evidence_note": "Sample/context: 10 users",
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      "primary_theme": "segmentation",
      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L194",
      "sourced": true,
      "quote_length": 47
    },
    {
      "id": "CEQ-0248",
      "quote": "The information is received in real time, I don't need to explain anything. It's fast and easy to use. It gives great ideas",
      "themes": [
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p",
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      "confidence": "medium-high",
      "line": 196,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "ai trust",
      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L196",
      "sourced": true,
      "quote_length": 123
    },
    {
      "id": "CEQ-0249",
      "quote": "honestly it\u2019s really good\u2026 [the report] it's really good and valuable and should be shown to the customer asap",
      "themes": [
        "stakeholder buy-in"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 201,
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      "catalog_role": "internal VoC quote",
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      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L201",
      "sourced": true,
      "quote_length": 110
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    {
      "id": "CEQ-0250",
      "quote": "The fact that Crazy Egg was able to analyse Google Analytics data in such quick times and was able to provide an opportunity analysis in such a well-guided framework was way beyond my expectation of the service.",
      "themes": [
        "free-tool pressure",
        "setup activation"
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      "strategic_use": "Supports differentiating from free analytics and Clarity.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 204,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "free-tool pressure",
      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L204",
      "sourced": true,
      "quote_length": 211
    },
    {
      "id": "CEQ-0251",
      "quote": "Interpretation of data is often way more important than data itself. If you are not able to contextualize and understand the number in front of you you'll barely make anything of that. This is something that I feel really strong in Crazy Egg",
      "themes": [
        "general VoC"
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      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
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      "confidence": "medium-high",
      "line": 208,
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      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L208",
      "sourced": true,
      "quote_length": 241
    },
    {
      "id": "CEQ-0252",
      "quote": "how fast it is to be done\u2026 how easy to \ufb01nd the important things for me",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "source_url": "",
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      "confidence": "medium-high",
      "line": 212,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "setup activation",
      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L212",
      "sourced": true,
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    {
      "id": "CEQ-0253",
      "quote": "A little hard to say 'cause I don't know what the price is\u2026 cause I kind of assess the value based on what I'm getting for the money.",
      "themes": [
        "free-tool pressure"
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      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "confidence": "medium-high",
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      "sourced": true,
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    {
      "id": "CEQ-0254",
      "quote": "Just more data (landing pages, keywords) as mentioned before, however, I think it already shows some valuable insight.",
      "themes": [
        "recording limits"
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      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
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      "source_type": "internal Crazy Egg research PDF text extract",
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      "confidence": "medium-high",
      "line": 219,
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      "sourced": true,
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    {
      "id": "CEQ-0255",
      "quote": "That\u2019s really great because I didn\u2019t even have to go to the GA site separately. Everything was done here. It is one work\ufb02ow, so it works really good for me and it\u2019s super easy as I see.",
      "themes": [
        "setup activation"
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      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "source_url": "",
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      "confidence": "medium-high",
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      "catalog_role": "internal VoC quote",
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      "sourced": true,
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    {
      "id": "CEQ-0256",
      "quote": "The way it connects Google Analytics and automatically creates a revenue report just like that is just wonderful in my opinion.",
      "themes": [
        "stakeholder buy-in",
        "free-tool pressure"
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      "strategic_use": "Supports differentiating from free analytics and Clarity.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "source_url": "",
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      "confidence": "medium-high",
      "line": 244,
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      "catalog_role": "internal VoC quote",
      "primary_theme": "stakeholder buy-in",
      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L244",
      "sourced": true,
      "quote_length": 127
    },
    {
      "id": "CEQ-0257",
      "quote": "The easiest part was to install and check tracking scripts as well as connecting with GA.",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "source_url": "",
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      "confidence": "medium-high",
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      "catalog_role": "internal VoC quote",
      "primary_theme": "setup activation",
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      "sourced": true,
      "quote_length": 89
    },
    {
      "id": "CEQ-0258",
      "quote": "Honestly it\u2019s perfect and impressive, I really love that you integrate very easily AI and the results of my website, everything went really smooth.",
      "themes": [
        "ai trust"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "source_url": "",
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      "confidence": "medium-high",
      "line": 260,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "ai trust",
      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L260",
      "sourced": true,
      "quote_length": 147
    },
    {
      "id": "CEQ-0259",
      "quote": "The additional features/assistance were clearly labeled and seem to provide a lot of value.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt",
      "source_url": "",
      "source_id": "06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p",
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      "confidence": "medium-high",
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      "primary_theme": "general VoC",
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      "sourced": true,
      "quote_length": 91
    },
    {
      "id": "CEQ-0260",
      "quote": "that's very nice. In one click, I had all this\u2026 the other websites I need to go to AI, but this one, it has AI in it.",
      "themes": [
        "visual proof",
        "ai trust"
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      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "source_url": "",
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      "confidence": "medium-high",
      "line": 266,
      "evidence_note": "Sample/context: 10 users",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/06_Crazy_Egg_-_Tasks_v6_-_Research_Findings_-_Q1_2026.p.txt#L266",
      "sourced": true,
      "quote_length": 117
    },
    {
      "id": "CEQ-0261",
      "quote": "It felt intuitive, simple, easy and ef\ufb01cient.",
      "themes": [
        "setup activation"
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      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "directness": "participant/internal research quote",
      "confidence": "medium",
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      "catalog_role": "internal VoC quote",
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      "sourced": true,
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    {
      "id": "CEQ-0262",
      "quote": "It felt very straightforward because of the prompt that was available but it felt like an easy route to actionable and detailed insights that could provide real value.",
      "themes": [
        "ai trust",
        "setup activation"
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      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
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      "source_url": "",
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    },
    {
      "id": "CEQ-0263",
      "quote": "It felt very in line with other tracking platforms I have used in the past (HotJar) so everything \ufb02owed as expected and was easy to use.",
      "themes": [
        "setup activation"
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      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg Tasks v6 | Research",
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      "source_url": "",
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      "confidence": "medium-high",
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      "sourced": true,
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    },
    {
      "id": "CEQ-0264",
      "quote": "It\u2019s really interesting, providing the user with actionable items to be implemented right away on your website. I like the automated \ufb02ow cutting to the chase.",
      "themes": [
        "general VoC"
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      "source_type": "internal Crazy Egg research PDF text extract",
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      "source_url": "",
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      "quote_length": 158
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    {
      "id": "CEQ-0265",
      "quote": "It is information dense and a lot to read through but it has a lot of actionable insight that makes the time worth it.",
      "themes": [
        "general VoC"
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      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Tasks v6 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
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    {
      "id": "CEQ-0266",
      "quote": "I would like to be able to drill down further into the data to better understand what are the priorities... speci\ufb01cally the keywords that need adjustment and the actual landing pages. Also maybe have some links to tutorials on how to speci\ufb01cally \ufb01x these areas of concern... I think it already shows some valuable insight.",
      "themes": [
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      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
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      "sourced": true,
      "quote_length": 322
    },
    {
      "id": "CEQ-0267",
      "quote": "This was an experience that not only made me realize what some other tools may be missing, but it was also an interactive and engaging task that gave me the opportunity to view new tools",
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        "general VoC"
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      "source_type": "internal Crazy Egg research PDF text extract",
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      "sourced": true,
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    {
      "id": "CEQ-0268",
      "quote": "The advice that it gave to improve the site is everything I would use and do to improve. Great insights!",
      "themes": [
        "general VoC"
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      "source_type": "internal Crazy Egg research PDF text extract",
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      "id": "CEQ-0289",
      "quote": "I would say that it was very accessible, easy to use in a way that is intuitive where if someone who didn\u2019t have too much experience they would also be able to get the information they need.",
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    {
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      "quote": "It felt fairly easy to understand, and I would get to grips with it without any major issues.",
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      "quote": "very clear to understand. All the steps (see the pagespeed of our website or the recommendations) are easy to use",
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      "id": "CEQ-0294",
      "quote": "It feels like a good insight actually\u2026 everything was pretty easy to understand actually\u2026 process was smooth.",
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      "id": "CEQ-0295",
      "quote": "It felt pretty straightforward. The layout was clear",
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      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
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      "quote": "I like the layout, very clean, very clear.",
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    {
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      "quote": "It was very consistent and things were exactly where I thought they would be.",
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    {
      "id": "CEQ-0298",
      "quote": "I like the breakdown here. It\u2019s very clear. I like that it\u2019s color blocks so that I can prioritize visually. It needs to be addressed \ufb01rst.",
      "themes": [
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      "source_title": "Crazy Egg Tasks v7 | Research",
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      "quote": "even for non-technical marketers 3 out of 10 users felt the experience was accessible even to those who aren't",
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    {
      "id": "CEQ-0300",
      "quote": "I\u2019m not a coder or super good at that stuff. It\u2019s good that it broke it down in a way that\u2019s accessible or at least it seems so. It\u2019s accessible to people who aren\u2019t technical \u2018Superman coders.\u2019",
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    {
      "id": "CEQ-0301",
      "quote": "it\u2019s a very straightforward tool to use. Really highly valued for a marketer and I would de\ufb01nitely use... This is clearly something that comes from the engineering that should be solved by the engineering on the dev team so I do understand the consequences. I couldn\u2019t \ufb01gure it out myself so I think that\u2019s super valuable.",
      "themes": [
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      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
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    {
      "id": "CEQ-0302",
      "quote": "for getting \ufb01ndings and recommendations all in one place 3 out of 10 users said other tools make them \u201cgo looking for things;",
      "themes": [
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        "ai trust"
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      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Crazy Egg Tasks v7 | Research",
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      "sourced": true,
      "quote_length": 125
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    {
      "id": "CEQ-0303",
      "quote": "What's missing from some of the other tools I use is the ability to get the \ufb01ndings and recommendations all in one place, which I \ufb01nd very helpful because that's what I need to know and what I need to do to make sure my website is enhanced.",
      "themes": [
        "prioritization",
        "ai trust"
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      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Crazy Egg Tasks v7 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
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    {
      "id": "CEQ-0304",
      "quote": "It's highly valuable. It cuts out some of the work of having to go looking for things and aggregating data and metrics. It audits it and helps give you an easy-to-understand overview of where you need improvement and where you're doing things well. I would de\ufb01nitely look into using this.",
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      "confidence": "medium-high",
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      "sourced": true,
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    {
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      "quote": "I like a PDF that I could download and share with colleagues easily.",
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      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
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      "sourced": true,
      "quote_length": 68
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    {
      "id": "CEQ-0306",
      "quote": "I like the option to download and connect to my Google Drive. I wonder if there's a way to include links in the PDF to more resources.",
      "themes": [
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      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
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      "line": 339,
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      "primary_theme": "segmentation",
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    {
      "id": "CEQ-0307",
      "quote": "If that can be pulled out automatically, you can go to the engineers and say, 'please optimize the code' and you can achieve signi\ufb01cant results. I'm very happy with that.",
      "themes": [
        "general VoC"
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      "sourced": true,
      "quote_length": 170
    },
    {
      "id": "CEQ-0308",
      "quote": "the suggestions in the last task were ordered in terms of priority which makes things a lot easier for me",
      "themes": [
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      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
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      "confidence": "medium-high",
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        "setup activation"
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      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg Tasks v8 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/08_Crazy_Egg_-_Tasks_v8_-_Research_Findings_-_Q2_2026.p.txt",
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      "freshness": "Q1/Q2 2025-2026 internal research",
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      "confidence": "medium-high",
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      "sourced": true,
      "quote_length": 78
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    {
      "id": "CEQ-0330",
      "quote": "It's very simple, easy to understand and honestly foolproof? I do like that there's immediate suggestions available to help you further once you're done implementing Crazy Egg.",
      "themes": [
        "visual proof",
        "stakeholder buy-in",
        "ai trust",
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      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Tasks v8 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "confidence": "medium-high",
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      "sourced": true,
      "quote_length": 176
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    {
      "id": "CEQ-0331",
      "quote": "The process was pretty standard and straightforward. The instructions can use a little bit of formatting, but that doesn't affect the ease of usability",
      "themes": [
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      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
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      "sourced": true,
      "quote_length": 151
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    {
      "id": "CEQ-0332",
      "quote": "Having the information clear, concise, just straight to the point on how to activate and install the plugin. Simple, clean design. Clear copy, easy-to-follow instructions.",
      "themes": [
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      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
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      "sourced": true,
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    {
      "id": "CEQ-0333",
      "quote": "There are many options to integrate with, so there is a lot of choice. And it's clear.",
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      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
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      "sourced": true,
      "quote_length": 86
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    {
      "id": "CEQ-0334",
      "quote": "It felt like you valued users\u2019 time and goal that they have in mind. Very quick and easy. Improve text hierarchy is all I will request.",
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      "strategic_use": "Supports time-to-value and install/onboarding proof.",
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      "sourced": true,
      "quote_length": 135
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    {
      "id": "CEQ-0335",
      "quote": "I make websites all the time and having an installation like Crazy Egg would help me improve my sites and get more sales for my clients.",
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        "setup activation"
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      "sourced": true,
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    {
      "id": "CEQ-0336",
      "quote": "I like that it is conversational, that it gives ideas on what to do (probably based on most likely choices / most chosen)",
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        "general VoC"
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      "sourced": true,
      "quote_length": 121
    },
    {
      "id": "CEQ-0337",
      "quote": "We only looked at the installation guide so it's hard to give a detailed response to this. I would like more time to explore more of the bene\ufb01ts and functions of Crazy Egg.",
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        "ai trust",
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      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg Tasks v8 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "confidence": "medium-high",
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      "sourced": true,
      "quote_length": 172
    },
    {
      "id": "CEQ-0338",
      "quote": "I have not seen the data yet, please provide a site or example.",
      "themes": [
        "general VoC"
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      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
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      "source_type": "internal Crazy Egg research PDF text extract",
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      "line": 264,
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      "sourced": true,
      "quote_length": 63
    },
    {
      "id": "CEQ-0339",
      "quote": "I haven't seen much yet. I would love to see the implementation for Google Analytics or a heat map, but right now within this prototype I can't click on anything or see anything that would make me realise its value.",
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        "free-tool pressure"
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      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Tasks v8 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "quote_length": 215
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    {
      "id": "CEQ-0340",
      "quote": "Based solely on the information provided about Crazy Egg and its features, I think it's very valuable. However, I wouldn't be able to come to a conclusion just yet just based on this screen. I would need to see it working for at least a week or so.",
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      "sourced": true,
      "quote_length": 248
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    {
      "id": "CEQ-0341",
      "quote": "Very easy for someone who has used Crazy Egg.",
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      "strategic_use": "Supports time-to-value and install/onboarding proof.",
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      "source_type": "internal Crazy Egg research PDF text extract",
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      "sourced": true,
      "quote_length": 45
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    {
      "id": "CEQ-0342",
      "quote": "It was very simple and easy to follow throughout the entire process.",
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      "quote_length": 68
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    {
      "id": "CEQ-0343",
      "quote": "This was easy to set up and was already pre\ufb01lled for me to have the code sent on.",
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        "setup activation"
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      "strategic_use": "Supports time-to-value and install/onboarding proof.",
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      "sourced": true,
      "quote_length": 81
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    {
      "id": "CEQ-0344",
      "quote": "It was a painless experience from start to \ufb01nish. There were a number of installation options depending on my tech ability. I chose installation option 3 [connect WordPress] which was really easy to follow. I enjoyed the step by step guide.",
      "themes": [
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        "setup activation"
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      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
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      "quote_length": 240
    },
    {
      "id": "CEQ-0345",
      "quote": "This felt very easy. Copying the script is what I would go with, but the fact that there are plugins available and even a manual on how to install the plugin is really useful. I think even the least-tech savvy person would be able to do this.",
      "themes": [
        "ai trust",
        "setup activation"
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      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
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      "sourced": true,
      "quote_length": 242
    },
    {
      "id": "CEQ-0346",
      "quote": "Very easy. Instructions were easy to follow. I had three options for installing Crazy Egg. The ability to have an email template is a nice plus; not necessary, but it is helpful with making things move along quickly. I could see this being really handy if instructions were very technical and I had no idea how to relay that message to a developer.",
      "themes": [
        "ai trust",
        "setup activation"
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      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
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      "sourced": true,
      "quote_length": 348
    },
    {
      "id": "CEQ-0347",
      "quote": "The instructions were pretty clear, the options to connect were pretty standard and straightforward. The steps to connect were also very straightforward and easy to understand, even without coding knowledge.",
      "themes": [
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
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      "source_type": "internal Crazy Egg research PDF text extract",
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      "sourced": true,
      "quote_length": 207
    },
    {
      "id": "CEQ-0348",
      "quote": "I feel like Crazy Egg has always done a good job with copy to clipboard and having articles you can read about how to do something. It feels consistent with that. Also, the teaser I saw using AI to help create web tests is interesting as well.",
      "themes": [
        "testing",
        "ai trust"
      ],
      "strategic_use": "Supports connecting behavior analytics to experimentation.",
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      "quote_length": 243
    },
    {
      "id": "CEQ-0349",
      "quote": "There was no AI embedded into this, nothing. It was just click, click, click; you have all the CTAs ready knowing exactly what I need. And that was really good\u2026.just a matter of copying and pasting [developer\u2019s name and email] and then just typing something and my browser doing the rest.",
      "themes": [
        "visual proof",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Tasks v8 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/08_Crazy_Egg_-_Tasks_v8_-_Research_Findings_-_Q2_2026.p.txt",
      "source_url": "",
      "source_id": "08_Crazy_Egg_-_Tasks_v8_-_Research_Findings_-_Q2_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 338,
      "evidence_note": "",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/08_Crazy_Egg_-_Tasks_v8_-_Research_Findings_-_Q2_2026.p.txt#L338",
      "sourced": true,
      "quote_length": 288
    },
    {
      "id": "CEQ-0350",
      "quote": "I would like a better in this case, like Connect Crazy Egg to your site. It should be a bit bigger because that's the heading and that's the main message here.",
      "themes": [
        "ai trust"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg Tasks v8 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/08_Crazy_Egg_-_Tasks_v8_-_Research_Findings_-_Q2_2026.p.txt",
      "source_url": "",
      "source_id": "08_Crazy_Egg_-_Tasks_v8_-_Research_Findings_-_Q2_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 361,
      "evidence_note": "",
      "catalog_role": "internal VoC quote",
      "primary_theme": "ai trust",
      "source_locator": "research/voc-pdfs-text/08_Crazy_Egg_-_Tasks_v8_-_Research_Findings_-_Q2_2026.p.txt#L361",
      "sourced": true,
      "quote_length": 159
    },
    {
      "id": "CEQ-0351",
      "quote": "The instructions can use a little bit of formatting\u2026",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Tasks v8 | Research",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/08_Crazy_Egg_-_Tasks_v8_-_Research_Findings_-_Q2_2026.p.txt",
      "source_url": "",
      "source_id": "08_Crazy_Egg_-_Tasks_v8_-_Research_Findings_-_Q2_2026.p",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 367,
      "evidence_note": "",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/08_Crazy_Egg_-_Tasks_v8_-_Research_Findings_-_Q2_2026.p.txt#L367",
      "sourced": true,
      "quote_length": 52
    },
    {
      "id": "CEQ-0352",
      "quote": "53% of users did not click on the CTA for need to uncover insights. \u201cBuy Now",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 61,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L61",
      "sourced": true,
      "quote_length": 76
    },
    {
      "id": "CEQ-0353",
      "quote": "I want to get more visuals out of it.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
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      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium",
      "line": 214,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L214",
      "sourced": true,
      "quote_length": 37
    },
    {
      "id": "CEQ-0354",
      "quote": "I\u2019m a visual person, I would like to see more visuals",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 215,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L215",
      "sourced": true,
      "quote_length": 53
    },
    {
      "id": "CEQ-0355",
      "quote": "The team is liking it, but there\u2019s 5000 recordings to watch. Nobody will have time to do that. Is there an AI component to summarize the top opportunities?",
      "themes": [
        "visual proof",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 218,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L218",
      "sourced": true,
      "quote_length": 155
    },
    {
      "id": "CEQ-0356",
      "quote": "The [Recordings] experience can be wonky, buggy",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium",
      "line": 221,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L221",
      "sourced": true,
      "quote_length": 47
    },
    {
      "id": "CEQ-0357",
      "quote": "[Referring to overall product] things are buried, it\u2019s not obvious how to change things",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 238,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L238",
      "sourced": true,
      "quote_length": 87
    },
    {
      "id": "CEQ-0358",
      "quote": "I struggled to navigate through Recordings, I had to click multiple times to see all of my recordings at once.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 240,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L240",
      "sourced": true,
      "quote_length": 110
    },
    {
      "id": "CEQ-0359",
      "quote": "[With Recordings,] I was hitting dead-ends.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium",
      "line": 242,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L242",
      "sourced": true,
      "quote_length": 43
    },
    {
      "id": "CEQ-0360",
      "quote": "It\u2019s clumsy to \ufb01nd the URLs, building tests and \ufb01nding insights from recordings easier.",
      "themes": [
        "visual proof",
        "testing"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 244,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L244",
      "sourced": true,
      "quote_length": 87
    },
    {
      "id": "CEQ-0361",
      "quote": "the hardest thing was to \ufb01nd time,...there\u2019s a lot of features, we didn\u2019t make the most of Crazy Egg.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 251,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L251",
      "sourced": true,
      "quote_length": 101
    },
    {
      "id": "CEQ-0362",
      "quote": "I barely have time to use it to its full capacity. If I spent more time, I can give it a 5",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
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      "confidence": "medium-high",
      "line": 253,
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      "catalog_role": "internal VoC quote",
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      "sourced": true,
      "quote_length": 90
    },
    {
      "id": "CEQ-0363",
      "quote": "If there was AI to o\ufb00er suggestions, help make my work\ufb02ows e\ufb03cient by suggesting\u2026if it\u2019s noticing a main CTA only getting 2.4% of clicks, consider running an A/B Test to improve the conversion rate\u2026I can give it my business goals and it would give recommendations",
      "themes": [
        "conversion friction",
        "visual proof",
        "prioritization",
        "testing",
        "ai trust"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 270,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L270",
      "sourced": true,
      "quote_length": 263
    },
    {
      "id": "CEQ-0364",
      "quote": "If there\u2019s some AI that can look at Recordings and say, this person moves through the person. Set-up a goal and someone left this process: show those highlighted recordings.",
      "themes": [
        "visual proof",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "source_url": "",
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      "freshness": "Q1/Q2 2025-2026 internal research",
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      "confidence": "medium-high",
      "line": 275,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L275",
      "sourced": true,
      "quote_length": 173
    },
    {
      "id": "CEQ-0365",
      "quote": "Our team doesn\u2019t use Recordings, it\u2019s hard to sift through",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
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      "confidence": "medium-high",
      "line": 286,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L286",
      "sourced": true,
      "quote_length": 58
    },
    {
      "id": "CEQ-0366",
      "quote": "When I create surveys, is it possible to make it with more freedom? It\u2019s static right now: just a title and button",
      "themes": [
        "free-tool pressure"
      ],
      "strategic_use": "Supports differentiating from free analytics and Clarity.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "source_url": "",
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      "confidence": "medium-high",
      "line": 290,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
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      "sourced": true,
      "quote_length": 114
    },
    {
      "id": "CEQ-0367",
      "quote": "I want the ability to separate things by sub-domains, it\u2019s a pain point for us\u2026It fell out of alignment with research needs",
      "themes": [
        "ai trust"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
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      "confidence": "medium-high",
      "line": 292,
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      "catalog_role": "internal VoC quote",
      "primary_theme": "ai trust",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L292",
      "sourced": true,
      "quote_length": 123
    },
    {
      "id": "CEQ-0368",
      "quote": "They weekly emails, it\u2019s heavy and busy. I\u2019m not getting a summary of the A/B Test that I\u2019m running. It\u2019s not clear on page engagement rates & conversion rates. I want it to help me focus my e\ufb00orts: any pages that saw spikes or dips, I\u2019d like it to get speci\ufb01c and give me insights",
      "themes": [
        "conversion friction",
        "testing",
        "ai trust",
        "recording limits"
      ],
      "strategic_use": "Supports connecting behavior analytics to experimentation.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
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      "confidence": "medium-high",
      "line": 295,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L295",
      "sourced": true,
      "quote_length": 281
    },
    {
      "id": "CEQ-0369",
      "quote": "About a year ago, we wanted a reliable tool to run A/B testing\u2026 we wanted a tool to run tests on a full page, not just little elements.",
      "themes": [
        "testing"
      ],
      "strategic_use": "Supports connecting behavior analytics to experimentation.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 308,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "testing",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L308",
      "sourced": true,
      "quote_length": 135
    },
    {
      "id": "CEQ-0370",
      "quote": "Was looking for A/B testing tools: experimentation with messaging and design, establish a baseline, keep track of conversions.. My team was using VWO, crazy pricing.",
      "themes": [
        "conversion friction",
        "testing",
        "free-tool pressure"
      ],
      "strategic_use": "Supports connecting behavior analytics to experimentation.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 316,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L316",
      "sourced": true,
      "quote_length": 165
    },
    {
      "id": "CEQ-0371",
      "quote": "We were looking for a service to do A/B Testing. We were doing many A/B tests to check how they impact conversion rates. Adding elements to product pages, New ways to contact us",
      "themes": [
        "conversion friction",
        "testing",
        "recording limits"
      ],
      "strategic_use": "Supports connecting behavior analytics to experimentation.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
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      "confidence": "medium-high",
      "line": 322,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L322",
      "sourced": true,
      "quote_length": 177
    },
    {
      "id": "CEQ-0372",
      "quote": "I needed A/B Testing: If hide this section, would people really notice? Use it based on team goals\u2026trying di\ufb00erent color combos for more conversions.",
      "themes": [
        "conversion friction",
        "testing"
      ],
      "strategic_use": "Supports connecting behavior analytics to experimentation.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
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      "freshness": "Q1/Q2 2025-2026 internal research",
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      "confidence": "medium-high",
      "line": 330,
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      "catalog_role": "internal VoC quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L330",
      "sourced": true,
      "quote_length": 149
    },
    {
      "id": "CEQ-0373",
      "quote": "A/B Testing is the convincing part to convince clients to use Crazy Egg at this pricing.",
      "themes": [
        "testing",
        "stakeholder buy-in",
        "free-tool pressure"
      ],
      "strategic_use": "Supports connecting behavior analytics to experimentation.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 338,
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      "catalog_role": "internal VoC quote",
      "primary_theme": "testing",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L338",
      "sourced": true,
      "quote_length": 88
    },
    {
      "id": "CEQ-0374",
      "quote": "Google Optimize was convoluted and time consuming.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
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      "confidence": "medium",
      "line": 373,
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      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
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      "sourced": true,
      "quote_length": 50
    },
    {
      "id": "CEQ-0375",
      "quote": "Trying to study the behavior\u2026Optimizing and implementing new features. Using Snapshots & Recordings to see what may cause people to leave, what are they clicking.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
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      "confidence": "medium-high",
      "line": 380,
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      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L380",
      "sourced": true,
      "quote_length": 162
    },
    {
      "id": "CEQ-0376",
      "quote": "I am curious about: How much are people reading? Are they going to the end? Are they clicking on those?",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "source_url": "",
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      "freshness": "Q1/Q2 2025-2026 internal research",
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      "confidence": "medium-high",
      "line": 388,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L388",
      "sourced": true,
      "quote_length": 103
    },
    {
      "id": "CEQ-0377",
      "quote": "Help us understand why users bounce o\ufb00 of landing pages. What is the reason that particular landing pages have more conversions? Where are users spending most of their time? Understand why users aren\u2019t clicking on CTAs",
      "themes": [
        "conversion friction",
        "visual proof",
        "recording limits"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
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      "freshness": "Q1/Q2 2025-2026 internal research",
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      "line": 395,
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      "catalog_role": "internal VoC quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L395",
      "sourced": true,
      "quote_length": 218
    },
    {
      "id": "CEQ-0378",
      "quote": "To understand user behavior more. Our pages have high tra\ufb03c, great way to understand online behavior. For example, on our checkout page and product detail pages, we did not receive comments or compliments\u2026 We revamped the stock availability.",
      "themes": [
        "ai trust",
        "recording limits"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
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      "freshness": "Q1/Q2 2025-2026 internal research",
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      "confidence": "medium-high",
      "line": 400,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "ai trust",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L400",
      "sourced": true,
      "quote_length": 241
    },
    {
      "id": "CEQ-0379",
      "quote": "There are pages that people aren\u2019t going to often, have started retirements for the web pages and helping manage new web page build and updates with global digital managers\u2026It would be great to see where people are engaging before and after the refresh.",
      "themes": [
        "recording limits"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
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      "confidence": "medium-high",
      "line": 409,
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      "catalog_role": "internal VoC quote",
      "primary_theme": "recording limits",
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      "sourced": true,
      "quote_length": 253
    },
    {
      "id": "CEQ-0380",
      "quote": "Understand how they interact with my product, how they interact with the system.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
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      "source_url": "",
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      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
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      "sourced": true,
      "quote_length": 80
    },
    {
      "id": "CEQ-0381",
      "quote": "Show stakeholders that no one scrolls down the page. No one is clicking on things.",
      "themes": [
        "visual proof",
        "stakeholder buy-in"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
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      "catalog_role": "internal VoC quote",
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      "sourced": true,
      "quote_length": 82
    },
    {
      "id": "CEQ-0382",
      "quote": "It was helpful to show stakeholders, instead of explaining to them what\u2019s happening, it painted the whole customer journey rather than telling.",
      "themes": [
        "stakeholder buy-in",
        "ai trust"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
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      "sourced": true,
      "quote_length": 143
    },
    {
      "id": "CEQ-0383",
      "quote": "I do customer outreach, speak to customers. I use it to understand what might customers want. I track surveys all the time.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
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      "source_url": "",
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      "sourced": true,
      "quote_length": 123
    },
    {
      "id": "CEQ-0384",
      "quote": "I want to survey people who are leaving the \ufb02ow",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
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      "source_url": "",
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      "confidence": "medium",
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      "catalog_role": "internal VoC quote",
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      "sourced": true,
      "quote_length": 47
    },
    {
      "id": "CEQ-0385",
      "quote": "Using surveys across platform to see if users give low rating. I see the comment and corroborate it with Recordings. It informs us to make decisions on what to improve.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
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      "confidence": "medium-high",
      "line": 461,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
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      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L461",
      "sourced": true,
      "quote_length": 168
    },
    {
      "id": "CEQ-0386",
      "quote": "I use it to uncover how might people be experiencing friction or pain points on my websites. My goal was to \ufb01gure where that is. Are there rage clicks on mobile? I need to benchmark if UX changes were actually improving things",
      "themes": [
        "conversion friction",
        "visual proof",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
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      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
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      "line": 470,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
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      "sourced": true,
      "quote_length": 226
    },
    {
      "id": "CEQ-0387",
      "quote": "Looking at user journey and funnels, are there rage and dead clicks? What areas in our products are users having trouble with?",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
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      "confidence": "medium-high",
      "line": 478,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L478",
      "sourced": true,
      "quote_length": 126
    },
    {
      "id": "CEQ-0388",
      "quote": "Fairly easy to sign-up, like the integration with Google Tag Manager",
      "themes": [
        "ai trust",
        "setup activation"
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      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
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      "id": "CEQ-0389",
      "quote": "I was looking to speak to a human, that was not so easy\u2026 During sign-up for a new service, I want it to be easy to talk to a technical or sales - a person that can explain if I can stream Google Tag Manager events to Crazy Egg",
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        "setup activation"
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    {
      "id": "CEQ-0394",
      "quote": "I struggled with it, it didn\u2019t recognize that I\u2019m connect. I tried using the Wordpress integration, it wouldn\u2019t work. Installed the tracking script, for a few weeks, it didn\u2019t recognize that it had connected to it.",
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      "id": "CEQ-0396",
      "quote": "Crazy Egg was recommended by our SEO Agency\u2026I have used Microsoft Clarity before. The SEO Agency said Microsoft Clarity wouldn\u2019t have A/B Testing capabilities\u2026 I want to improve conversion rates, do lots of tests, always have something running.",
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      "sourced": true,
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    {
      "id": "CEQ-0397",
      "quote": "That will be tough for us since we are in the growth stage. $3000 a year can be used for a paid campaign for a 10x return\u2026Can you send me information about the cheaper plan and how to get it?",
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        "ai trust"
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      "sourced": true,
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    {
      "id": "CEQ-0398",
      "quote": "Do you have lower tier?... I chose a higher plan than what we need. For the [Pro] plan, it won\u2019t work for the business. Would have to cancel if there isn\u2019t a lower price even though it\u2019s valuable tool to grow our website",
      "themes": [
        "free-tool pressure"
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      "id": "CEQ-0399",
      "quote": "I would prefer to use Hotjar because they have a free plan. Crazy Egg has a yearly plan. The yearly plan puts a lot of constraints. Hotjar is $100 per year\u2026I wish I had the ability to do a monthly plan, provided more screen recordings",
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      "quote": "Our marketing director wanted us to do usability testing with speci\ufb01c target users: 5 groups at a time high school students, alumni to meet 1:1 and have them perform user testing\u2026 We went with Lyssna to create user testing scenarios, have users talk through each task\u2026will also use card sorting",
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    {
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      "quote": "Tried to log-in by retrieving my password, but didn\u2019t get an email to retrieve it. I can\u2019t see the password on the login page. Then, I got an error. Any hurdle when people are super busy, I gave-up. It\u2019s not \ufb02uid, it gets in the way",
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      "sourced": true,
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    {
      "id": "CEQ-0404",
      "quote": "No pain points, it does what it does,...it\u2019s consistent",
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        "ai trust"
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      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg Core Customer \u2013",
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      "sourced": true,
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    {
      "id": "CEQ-0405",
      "quote": "It\u2019s easy to setup for di\ufb00erent devices. Valuable to see where people are clicking",
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        "setup activation",
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      "sourced": true,
      "quote_length": 82
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    {
      "id": "CEQ-0406",
      "quote": "I can\u2019t automatically track all pages, it\u2019s annoying. I might forget to track pages during promotional, busy season.",
      "themes": [
        "recording limits"
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      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
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      "primary_theme": "recording limits",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L628",
      "sourced": true,
      "quote_length": 116
    },
    {
      "id": "CEQ-0407",
      "quote": "Very manual for me to set-up all of my snapshots. We have to go in. We have a lot of pages to track\u2026Something was wrong and was never noti\ufb01ed. Submitted feedback. Couldn\u2019t believe that I didn\u2019t get noti\ufb01ed when there was something is wrong, it\u2019s not running\u2026. I missed out on months worth of data, I assumed it was running.",
      "themes": [
        "visual proof",
        "recording limits"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 632,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L632",
      "sourced": true,
      "quote_length": 323
    },
    {
      "id": "CEQ-0408",
      "quote": "Great function, but the issue is that I have to manually add up the # for the CTAs one at a time. It would be more e\ufb03cient if it tallies it up for me. [See screenshot]",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 637,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L637",
      "sourced": true,
      "quote_length": 167
    },
    {
      "id": "CEQ-0409",
      "quote": "Found it hard to use because it has to be on a static page. If link is not same page on every page, it would mess-up the heatmap\u2026Wouldn\u2019t rely on it.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 642,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L642",
      "sourced": true,
      "quote_length": 149
    },
    {
      "id": "CEQ-0410",
      "quote": "[Wish it] were less manual\u2026.whenever I create a Snapshot (I\u2019ve reached out to CS), sometimes, to capture the entire page through the Page Camera, it was really buggy\u2026I couldn\u2019t capture it in one shot\u2026Very strange. [See screenshot]",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 646,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L646",
      "sourced": true,
      "quote_length": 230
    },
    {
      "id": "CEQ-0411",
      "quote": "Takes a lot of e\ufb00ort to watch and listen",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium",
      "line": 664,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L664",
      "sourced": true,
      "quote_length": 40
    },
    {
      "id": "CEQ-0412",
      "quote": "It is glitchy. It doesn\u2019t load the full page or it takes a longer time to load",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 667,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L667",
      "sourced": true,
      "quote_length": 78
    },
    {
      "id": "CEQ-0413",
      "quote": "I watch videos, some of the pages aren\u2019t getting recorded, it\u2019s just not there",
      "themes": [
        "recording limits"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 670,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "recording limits",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L670",
      "sourced": true,
      "quote_length": 78
    },
    {
      "id": "CEQ-0414",
      "quote": "We made it a quarterly goal to focus on session recordings and to get more out of them\u2026.I can\u2019t put in a page and pull them by page, it\u2019s grouped under 1 URL\u2026it was a waste of my time. I don\u2019t know what is happening, the \ufb01ltering & sampling is very confusing",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 674,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L674",
      "sourced": true,
      "quote_length": 258
    },
    {
      "id": "CEQ-0415",
      "quote": "Found it challenging, there\u2019s something about the UI is not intuitive. If I want to \ufb01nd session recordings landing on donation page, it takes me more clicks to make sure I \ufb01nd it. It takes too many clicks to make that happen\u2026Want to be able \ufb01lter out internal IP Addresses, \ufb01lter out internal sta\ufb00 like contact center sta\ufb00 members.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 679,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L679",
      "sourced": true,
      "quote_length": 331
    },
    {
      "id": "CEQ-0416",
      "quote": "Haven\u2019t had success with recordings. I tried to get it to record people who go to the Join page. I see the Recordings and I wonder, why I am I seeing the starting page? Confused why I get di\ufb00erent starting pages on all other pages",
      "themes": [
        "visual proof",
        "recording limits"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 686,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L686",
      "sourced": true,
      "quote_length": 230
    },
    {
      "id": "CEQ-0417",
      "quote": "customer support, I got a video tutorial that was really cool",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 704,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L704",
      "sourced": true,
      "quote_length": 61
    },
    {
      "id": "CEQ-0418",
      "quote": "Was very satis\ufb01ed with service and conversation with JL, she was very helpful",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 706,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L706",
      "sourced": true,
      "quote_length": 77
    },
    {
      "id": "CEQ-0419",
      "quote": "You added descriptions to A/B Testing which is awesome. We don\u2019t tie $ goals to A/B Testing. Some of these columns aren\u2019t applicable to us\u2026I would like to track all of the success metrics for an A/B Test\u2026 To see how many conversions each button received, I would need to create and analyze 8 Snapshots for 1 A/B Test because I ran multiple variants.",
      "themes": [
        "conversion friction",
        "visual proof",
        "testing",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 709,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L709",
      "sourced": true,
      "quote_length": 349
    },
    {
      "id": "CEQ-0420",
      "quote": "It has limitations. I would like to be able to get phone calls and chats integrated into conversions. VWO has call-tracking metrics for conversion tracking with a built-in integration with Call Tracking Metrics, it would brab data: who i is calling with channel attribution",
      "themes": [
        "conversion friction",
        "ai trust",
        "recording limits"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 714,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L714",
      "sourced": true,
      "quote_length": 273
    },
    {
      "id": "CEQ-0421",
      "quote": "The goal metrics can be more detailed. Right now, can only see unique visitors. If we can see the metrics coming from variants, it will be easier to see comparison. Want to be able to see Snapshot for control and variant after test run.",
      "themes": [
        "visual proof",
        "testing",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 718,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L718",
      "sourced": true,
      "quote_length": 236
    },
    {
      "id": "CEQ-0422",
      "quote": "The tra\ufb03c wasn\u2019t splitting properly. I had it set to split even 50/50, within the \ufb01rst month or two. One of the pages continued to get more tra\ufb03c. I checked in with your team, they checked into it and couldn\u2019t \ufb01nd what was wrong\u2026I wasn\u2019t all the way con\ufb01dent that the tra\ufb03c was splitting properly\u2026.It was that part that I was worried it\u2019s not working right.",
      "themes": [
        "recording limits"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 723,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "recording limits",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L723",
      "sourced": true,
      "quote_length": 357
    },
    {
      "id": "CEQ-0423",
      "quote": "Helpful because we didn\u2019t have to get a dev to build a banner. I can whip a banner up quickly, get it up instantly",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 746,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "setup activation",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L746",
      "sourced": true,
      "quote_length": 114
    },
    {
      "id": "CEQ-0424",
      "quote": "CTAs have been much easier, fast to create one of these and promote\u2026CTAs found a lot more team members leaning to use it over surveys, it\u2019s faster to get what we need. Really helped to advertise with an image: did it for t-shirts CTAs\u2026",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 748,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L748",
      "sourced": true,
      "quote_length": 235
    },
    {
      "id": "CEQ-0425",
      "quote": "We use Crazy Egg to have an always-on feedback widget. The feedback we get is poor\u2026. It doesn\u2019t capture the URL when they gave feedback. I want to see the URL when they submitted this information, lost depth of information.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 752,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L752",
      "sourced": true,
      "quote_length": 223
    },
    {
      "id": "CEQ-0426",
      "quote": "Very quick and easy to preview and see all responses",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 772,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "setup activation",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L772",
      "sourced": true,
      "quote_length": 52
    },
    {
      "id": "CEQ-0427",
      "quote": "Easy to set-up questions, easy to see results",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium",
      "line": 774,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "setup activation",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L774",
      "sourced": true,
      "quote_length": 45
    },
    {
      "id": "CEQ-0428",
      "quote": "I want to have 2 images, preference testing in the survey. More question types: image preference type and the ability to choose Other",
      "themes": [
        "testing"
      ],
      "strategic_use": "Supports connecting behavior analytics to experimentation.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 779,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "testing",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L779",
      "sourced": true,
      "quote_length": 133
    },
    {
      "id": "CEQ-0429",
      "quote": "More customization with placement. It seems rudimentary. We have Qualtrics which is a bazooka. You guys are a water gun. It would be nice to have more control.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 782,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L782",
      "sourced": true,
      "quote_length": 159
    },
    {
      "id": "CEQ-0430",
      "quote": "Allow me to customize for exit intent, allow it pop-up at top-left or in the center because I\u2019m afraid they will miss it since it exit-intent\u2026.For this use case, it doesn\u2019t work for me. I wish I can pull from pre-saved Thank you Messages. Everytime I create a survey, I wish it can save, I want this Thank you, it would save me time.",
      "themes": [
        "ai trust"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 785,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "ai trust",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L785",
      "sourced": true,
      "quote_length": 333
    },
    {
      "id": "CEQ-0431",
      "quote": "I think it can be better signi\ufb01cantly, it would be nice if questions were conditional. IF someone selects Yes, then they get a di\ufb00erent question. Help to get more accurate data. I don\u2019t know how to do it or it\u2019s missing, it makes it hard. I tried it and I really struggled",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 792,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L792",
      "sourced": true,
      "quote_length": 272
    },
    {
      "id": "CEQ-0432",
      "quote": "The surveys go to Zapier, they come in 2 separate calls, it\u2019s minor but annoying. An example: when someone answers Question 1, they send it in 1 call: Message, email, URL. Question 1 and Question 2 in one call",
      "themes": [
        "ai trust"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 799,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "ai trust",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L799",
      "sourced": true,
      "quote_length": 209
    },
    {
      "id": "CEQ-0433",
      "quote": "Pricing is good, you get what you pay for\u2026it all comes down to pricing\u2026pricing is a big deal for us. Clients have to be OK with the charge",
      "themes": [
        "stakeholder buy-in",
        "free-tool pressure"
      ],
      "strategic_use": "Supports differentiating from free analytics and Clarity.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 809,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "stakeholder buy-in",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L809",
      "sourced": true,
      "quote_length": 138
    },
    {
      "id": "CEQ-0434",
      "quote": "In the coming year, we do have to discuss the pricing plan with the head of our team. We have so many teams who use [Crazy Egg], we don\u2019t have enough Snapshots included in the plan\u2026The cheaper the better, but cheaper doesn\u2019t equal better experience / quality. After comparing tools, it\u2019s the best cost-e\ufb03ciency and great functions.",
      "themes": [
        "visual proof",
        "free-tool pressure"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 816,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L816",
      "sourced": true,
      "quote_length": 331
    },
    {
      "id": "CEQ-0435",
      "quote": "If you had a magic wand, what would you change?",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium",
      "line": 829,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L829",
      "sourced": true,
      "quote_length": 47
    },
    {
      "id": "CEQ-0436",
      "quote": "Visual \ufb02ow chart with statistical data to connect Crazy Egg and Google Analytics. Where did the user go before the goal? Where did they leave? I want to see a visual with lots of data, I want to see the URLs. I want to see the entry and exits.",
      "themes": [
        "visual proof",
        "free-tool pressure"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 840,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L840",
      "sourced": true,
      "quote_length": 243
    },
    {
      "id": "CEQ-0437",
      "quote": "Would love to see the path where people go. If this is my starting point, I would love to see a branching tree. Would be happy, can see watch people to get in branch and see drop-o\ufb00: 30% are leaving",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 845,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "general VoC",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L845",
      "sourced": true,
      "quote_length": 198
    },
    {
      "id": "CEQ-0438",
      "quote": "If we can see a visualization of our users: How did they travel from the homepage? What did they see next? How do users travel?",
      "themes": [
        "visual proof",
        "prioritization"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 849,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "visual proof",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L849",
      "sourced": true,
      "quote_length": 127
    },
    {
      "id": "CEQ-0440",
      "quote": "Similar to Google Ads, they have more robust conversion tracking",
      "themes": [
        "conversion friction"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 857,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L857",
      "sourced": true,
      "quote_length": 64
    },
    {
      "id": "CEQ-0441",
      "quote": "Thought I\u2019d get goal tracking across everything, not just A/B Tests",
      "themes": [
        "testing"
      ],
      "strategic_use": "Supports connecting behavior analytics to experimentation.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 860,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "testing",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L860",
      "sourced": true,
      "quote_length": 67
    },
    {
      "id": "CEQ-0442",
      "quote": "Would like to be able to get phone calls and chats integrated into conversions\u2026 VWO has call-tracking metrics for conversion tracking, they have an integration. Live Chat Inc is what we used. When people go to our site, all phone numbers are captured\u2026.their algorithm, we can know which visitor, who is call and track it if it\u2019s UTM Parameters, paid advertising",
      "themes": [
        "conversion friction",
        "ai trust"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg Core Customer \u2013",
      "source_type": "internal Crazy Egg research PDF text extract",
      "source_file": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt",
      "source_url": "",
      "source_id": "09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd",
      "freshness": "Q1/Q2 2025-2026 internal research",
      "directness": "participant/internal research quote",
      "confidence": "medium-high",
      "line": 863,
      "evidence_note": "Sample/context: 22 participants in 30-minute interviews. The top 3 roles from most to least ment",
      "catalog_role": "internal VoC quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/voc-pdfs-text/09_Crazy_Egg_Core_Customer_-_Research_Findings_-_Q1_2025.pd.txt#L863",
      "sourced": true,
      "quote_length": 361
    },
    {
      "id": "CEQ-0443",
      "quote": "The main thing we needed was help understanding our audience. We had a pretty website, but we needed more information to see how our visitors were interacting with each page of the site.",
      "themes": [
        "ai trust",
        "segmentation"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg Case Study - Miller and Smith",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/miller-and-smith",
      "source_id": "miller-and-smith-erica-bell",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Erica Bell, Marketing Manager at Miller and Smith, describing need for audience behavior insight.",
      "catalog_role": "customer proof quote",
      "primary_theme": "ai trust",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 186
    },
    {
      "id": "CEQ-0444",
      "quote": "Crazy Egg made my job easier. It provided easy access to the right data, and allowed me to see what was going on and understand it instantly.",
      "themes": [
        "visual proof",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Case Study - Miller and Smith",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/miller-and-smith",
      "source_id": "miller-and-smith-erica-bell",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Erica Bell, Marketing Manager at Miller and Smith, on easy access to visual behavior data.",
      "catalog_role": "customer proof quote",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 141
    },
    {
      "id": "CEQ-0445",
      "quote": "Having those visuals and being able to see parts of the recordings, and the heatmaps, made it very easy for me to explain the issues, and for the whole team to understand them. It made the whole process very fast.",
      "themes": [
        "visual proof",
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Case Study - Miller and Smith",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/miller-and-smith",
      "source_id": "miller-and-smith-erica-bell",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Erica Bell, Marketing Manager at Miller and Smith, on visuals helping team alignment.",
      "catalog_role": "customer proof quote",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 213
    },
    {
      "id": "CEQ-0446",
      "quote": "The site was not functional, essentially. People would not be able to place orders because an update to a software application or an extension would break something. And we wouldn\u2019t know it until a customer told us.",
      "themes": [
        "ai trust"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg Case Study - Happy Trails",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/happy-trails",
      "source_id": "happy-trails-casey-ralls",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Casey Ralls, Co-owner and Web and Marketing Director of Happy Trails, on undetected checkout breakage.",
      "catalog_role": "customer pain quote",
      "primary_theme": "ai trust",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 215
    },
    {
      "id": "CEQ-0447",
      "quote": "When you\u2019re making those kinds of changes, you\u2019re basically in a constant beta release stage. When you change one piece of code, you don\u2019t know what that\u2019s doing to the rest of the code, and how it\u2019s affecting something else. A lot of times, when you make a change, you break other things that you didn\u2019t mean to break.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Case Study - Happy Trails",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/happy-trails",
      "source_id": "happy-trails-casey-ralls",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Casey Ralls on code turmoil during ecommerce website updates.",
      "catalog_role": "customer pain quote",
      "primary_theme": "general VoC",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 319
    },
    {
      "id": "CEQ-0448",
      "quote": "Just because I can go through the checkout doesn\u2019t mean I\u2019m using it in the same way a customer is.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Case Study - Happy Trails",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/happy-trails",
      "source_id": "happy-trails-casey-ralls",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Casey Ralls on why internal QA does not match customer behavior.",
      "catalog_role": "customer pain quote",
      "primary_theme": "general VoC",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 99
    },
    {
      "id": "CEQ-0449",
      "quote": "We started off doing the trial, and then we quickly switched to the yearly plan. I just found it to be incredibly valuable.",
      "themes": [
        "conversion friction",
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg Case Study - Happy Trails",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/happy-trails",
      "source_id": "happy-trails-casey-ralls",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Casey Ralls on converting from trial to annual after seeing value.",
      "catalog_role": "customer value quote",
      "primary_theme": "conversion friction",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 123
    },
    {
      "id": "CEQ-0450",
      "quote": "With the snapshot tool, I was able to generate heatmaps and see where people were interacting with our top landing pages. I realized that a lot of interaction was happening below the fold. So I was able to bring those more popular elements up front and center to focus more on those sales.",
      "themes": [
        "visual proof",
        "recording limits"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Case Study - Happy Trails",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/happy-trails",
      "source_id": "happy-trails-casey-ralls",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Casey Ralls on moving below-fold popular elements up front based on heatmaps.",
      "catalog_role": "customer proof quote",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 289
    },
    {
      "id": "CEQ-0451",
      "quote": "As a result, customers were able to find their way through a lot better.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Case Study - Happy Trails",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/happy-trails",
      "source_id": "happy-trails-casey-ralls",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Casey Ralls on UX improvement after applying Crazy Egg insights.",
      "catalog_role": "customer proof quote",
      "primary_theme": "general VoC",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 72
    },
    {
      "id": "CEQ-0452",
      "quote": "I was able to fix major issues that were preventing people from checking out within a couple of visits, rather than missing thousands of dollars of sales for three and four days and not knowing where the problem was.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Case Study - Happy Trails",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/happy-trails",
      "source_id": "happy-trails-casey-ralls",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Casey Ralls on spotting checkout blockers fast enough to prevent sales loss.",
      "catalog_role": "customer proof quote",
      "primary_theme": "general VoC",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 216
    },
    {
      "id": "CEQ-0453",
      "quote": "If I felt like we hadn\u2019t had an order in a while, I would immediately get suspicious and the first thing I would do is go check Crazy Egg to see if there were any issues.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Case Study - Happy Trails",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/happy-trails",
      "source_id": "happy-trails-casey-ralls",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Casey Ralls on using Crazy Egg as a monitoring routine for checkout issues.",
      "catalog_role": "customer behavior quote",
      "primary_theme": "general VoC",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 170
    },
    {
      "id": "CEQ-0454",
      "quote": "It turned out to be an issue with our integration, and how we were updating the inventory products. And I never saw it until it was revealed to me by Crazy Egg in the recordings.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Case Study - Happy Trails",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/happy-trails",
      "source_id": "happy-trails-casey-ralls",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Casey Ralls on uncovering an inventory integration issue via recordings.",
      "catalog_role": "customer proof quote",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 178
    },
    {
      "id": "CEQ-0455",
      "quote": "The site was completely unusable on mobile. The menu didn\u2019t work. But 60% of the website\u2019s traffic was on mobile.",
      "themes": [
        "ai trust"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg Case Study - Happy Trails",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/happy-trails",
      "source_id": "happy-trails-casey-ralls",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Casey Ralls on mobile usability failures and mobile traffic share.",
      "catalog_role": "customer pain quote",
      "primary_theme": "ai trust",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 113
    },
    {
      "id": "CEQ-0456",
      "quote": "I have to know what\u2019s wrong before I can actually fix it, and the recording data was really invaluable for that. It allowed me to test the resolution where the user\u2019s having a problem and fix it. And the next time a user came in with the same device, I could just verify the fix. As far as quality assurance goes on mobile, that has been incredibly helpful.",
      "themes": [
        "visual proof",
        "prioritization",
        "testing",
        "segmentation"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Crazy Egg Case Study - Happy Trails",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/happy-trails",
      "source_id": "happy-trails-casey-ralls",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Casey Ralls on recordings as mobile QA evidence.",
      "catalog_role": "customer proof quote",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 357
    },
    {
      "id": "CEQ-0457",
      "quote": "Now we\u2019re fixing issues within one or two checkouts, because I\u2019m keeping an eye on it, instead of missing a couple dozen checkouts. That\u2019s around $90,000 saved over the course of those four months because of the tool.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Case Study - Happy Trails",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/happy-trails",
      "source_id": "happy-trails-casey-ralls",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Casey Ralls on checkout issue detection saving about $90,000.",
      "catalog_role": "customer outcome quote",
      "primary_theme": "general VoC",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 217
    },
    {
      "id": "CEQ-0458",
      "quote": "The tool paid for itself incredibly quickly, just from discovering that small issue with the inventory not appearing. It\u2019s one of those tools that\u2019s just an important part of doing business.",
      "themes": [
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg Case Study - Happy Trails",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/happy-trails",
      "source_id": "happy-trails-casey-ralls",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Casey Ralls on ROI from discovering an inventory issue.",
      "catalog_role": "customer outcome quote",
      "primary_theme": "ai trust",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 190
    },
    {
      "id": "CEQ-0459",
      "quote": "It helped me target what to fix, instead of going through and testing every possible resolution.",
      "themes": [
        "prioritization",
        "testing",
        "segmentation"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Crazy Egg Case Study - Happy Trails",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/happy-trails",
      "source_id": "happy-trails-casey-ralls",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Casey Ralls on prioritizing fixes rather than exhaustive device testing.",
      "catalog_role": "customer proof quote",
      "primary_theme": "prioritization",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 96
    },
    {
      "id": "CEQ-0460",
      "quote": "I\u2019m able to see what resolutions and what devices are actually using the site. And I can focus on those instead of just trying to shoot in the dark.",
      "themes": [
        "prioritization",
        "segmentation"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Crazy Egg Case Study - Happy Trails",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/happy-trails",
      "source_id": "happy-trails-casey-ralls",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Casey Ralls on device-specific prioritization.",
      "catalog_role": "customer proof quote",
      "primary_theme": "prioritization",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 148
    },
    {
      "id": "CEQ-0461",
      "quote": "It\u2019s a huge increase in growth. And Crazy Egg played a big factor in that by making the site easier to use, guiding people to where they need to go, and making the sale as quickly as possible in the least amount of clicks.",
      "themes": [
        "visual proof",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Case Study - Happy Trails",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/happy-trails",
      "source_id": "happy-trails-casey-ralls",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Casey Ralls on Crazy Egg contributing to monthly sales growth by improving usability.",
      "catalog_role": "customer outcome quote",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 222
    },
    {
      "id": "CEQ-0462",
      "quote": "Like most SaaS businesses, we operate on a subscription basis. To grow and thrive, it\u2019s key for us to know how visitors arrive on our site and how they interact with it...we used Hotjar for quite a few years, but we wanted to explore other solutions that would allow us to dive deeper into our website visitor behavior.",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg Case Study - Sendible",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/sendible",
      "source_id": "sendible-veronika-vebere",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Veronika Vebere, Inbound Marketing Manager at Sendible, on need for deeper visitor behavior insight than Hotjar.",
      "catalog_role": "customer pain quote",
      "primary_theme": "setup activation",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 319
    },
    {
      "id": "CEQ-0463",
      "quote": "With the confetti report\u2019s new vs. returning visitor analytics, I can look at the returning visitors specifically and see what actions they have taken on the pages, and what sections of the website they have engaged with. And that\u2019s the kind of data we had no access to before we had Crazy Egg. It\u2019s fantastic.",
      "themes": [
        "stakeholder buy-in",
        "segmentation",
        "recording limits"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Case Study - Sendible",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/sendible",
      "source_id": "sendible-veronika-vebere",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Veronika Vebere on Confetti report segmentation for returning visitors.",
      "catalog_role": "customer proof quote",
      "primary_theme": "stakeholder buy-in",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 310
    },
    {
      "id": "CEQ-0464",
      "quote": "If you do conversion rate optimization, Crazy Egg is definitely worth the investment. You can get so many insights from the very start, you really see the value of the tool right away.",
      "themes": [
        "conversion friction"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Case Study - Sendible",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/sendible",
      "source_id": "sendible-veronika-vebere",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Veronika Vebere on time-to-value and investment case for CRO users.",
      "catalog_role": "customer value quote",
      "primary_theme": "conversion friction",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 184
    },
    {
      "id": "CEQ-0465",
      "quote": "Working with news we assume that the most recent and the most important (from the editorial point of view) content should be consumed the most. On the home pages, we expect a proportional gradient on the scroll maps, hotter click spots on the top stories, etc. On the content pages, we also expect the clicks on media content and as light as possible article scroll maps.",
      "themes": [
        "visual proof",
        "free-tool pressure",
        "recording limits"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Case Study - Radio Free Europe",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/radio-free-europe",
      "source_id": "rferl-arkady-pildes",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Arkady Pildes, Senior Product Manager at Radio Free Europe/Radio Liberty, on assumptions about content consumption.",
      "catalog_role": "customer pain quote",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 371
    },
    {
      "id": "CEQ-0466",
      "quote": "We use the maps to find the best content presentation pattern on the home pages. Usually, we do an analysis, make small changes, evaluate again, and continue until we reach the desired level of user interactivity.",
      "themes": [
        "ai trust",
        "recording limits"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg Case Study - Radio Free Europe",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/radio-free-europe",
      "source_id": "rferl-arkady-pildes",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Arkady Pildes on using maps to iteratively improve homepage content presentation.",
      "catalog_role": "customer proof quote",
      "primary_theme": "ai trust",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 213
    },
    {
      "id": "CEQ-0467",
      "quote": "We use multiple page maps to see how the users interact with navigation on individual pages, and the website as a whole.",
      "themes": [
        "recording limits"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Case Study - Radio Free Europe",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/radio-free-europe",
      "source_id": "rferl-arkady-pildes",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Arkady Pildes on navigation analysis across individual pages and whole site.",
      "catalog_role": "customer proof quote",
      "primary_theme": "recording limits",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 120
    },
    {
      "id": "CEQ-0468",
      "quote": "We use scroll-maps to see what's going on with our most popular articles. We analyze if the produced content was partially or fully consumed. The tool helps us find out where and why users stop reading or scrolling.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Case Study - Radio Free Europe",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/radio-free-europe",
      "source_id": "rferl-arkady-pildes",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Arkady Pildes on scroll-maps for content consumption and drop-off insight.",
      "catalog_role": "customer proof quote",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 215
    },
    {
      "id": "CEQ-0469",
      "quote": "[Crazy Egg] became an essential element of our qualitative performance evaluation. The teams that pay attention to the maps get their pages improved dramatically.",
      "themes": [
        "free-tool pressure",
        "recording limits"
      ],
      "strategic_use": "Supports differentiating from free analytics and Clarity.",
      "source_title": "Crazy Egg Case Study - Radio Free Europe",
      "source_type": "owned case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-study/radio-free-europe",
      "source_id": "rferl-arkady-pildes",
      "freshness": "case study page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Arkady Pildes on Crazy Egg as qualitative performance evaluation for 100+ sites.",
      "catalog_role": "customer outcome quote",
      "primary_theme": "free-tool pressure",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 162
    },
    {
      "id": "CEQ-0470",
      "quote": "We wouldn\u2019t have known that if we hadn\u2019t watched the video.",
      "themes": [
        "visual proof",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg for Enterprise - Intuit / TSheets",
      "source_type": "owned enterprise case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/enterprise",
      "source_id": "intuit-mike-loveridge",
      "freshness": "enterprise page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Mike Loveridge, Head of CRO at TSheets by QuickBooks/Intuit, on session recordings revealing navigation escape hatches.",
      "catalog_role": "customer proof quote",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 59
    },
    {
      "id": "CEQ-0471",
      "quote": "We recently scaled to 20 tests a month. It\u2019s amazing how different everything is at the company when you have that additional customer data to work with.",
      "themes": [
        "testing"
      ],
      "strategic_use": "Supports connecting behavior analytics to experimentation.",
      "source_title": "Crazy Egg for Enterprise - Intuit / TSheets",
      "source_type": "owned enterprise case study customer quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/enterprise",
      "source_id": "intuit-mike-loveridge",
      "freshness": "enterprise page live as of 2026-05-10",
      "directness": "direct customer quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Mike Loveridge on experimentation velocity and the organizational impact of additional customer data.",
      "catalog_role": "customer outcome quote",
      "primary_theme": "testing",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 153
    },
    {
      "id": "CEQ-0472",
      "quote": "If you need to figure out which elements of a Web page are getting clicks, and measure versions against one another, Crazy Egg is the answer. This simple software program only does a couple things, but it does them exceedingly well in an ultra easy to use fashion that puts it in the same \u2018why isn\u2019t all software this good\u2019 category with Basecamp, iphone, and Conceptshare.",
      "themes": [
        "conversion friction",
        "visual proof",
        "testing",
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Case Studies page",
      "source_type": "owned testimonial quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-studies",
      "source_id": "jay-baer-convince-and-convert",
      "freshness": "case studies page live as of 2026-05-10",
      "directness": "direct testimonial quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Jay Baer, Founder of Convince and Convert, testimonial on click insight, testing, and ease of use.",
      "catalog_role": "testimonial quote",
      "primary_theme": "conversion friction",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 373
    },
    {
      "id": "CEQ-0473",
      "quote": "We just rebuilt our website for a second (really third) time within the last year and a half but only started implementing Crazy Egg in September. This has been a big key in showing us how our users are liking the new layout and site. With this product I love being able to see if the users are trying to click on our lead magnets that we put so much work into, how much of the page they're actually reading or viewing, what items they may try to click on that aren't clickable, and so on. It makes my job easier as the web designer to better create the flow of the site for them.",
      "themes": [
        "visual proof",
        "testing"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Case Studies page",
      "source_type": "owned testimonial quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-studies",
      "source_id": "kelsey-s-web-designer",
      "freshness": "case studies page live as of 2026-05-10",
      "directness": "direct testimonial quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Kelsey S, Web Designer, testimonial on seeing clicks, reading depth, non-clickable click attempts, and improving site flow.",
      "catalog_role": "testimonial quote",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 580
    },
    {
      "id": "CEQ-0474",
      "quote": "It's very easy to use, just a little bit of code needs to be added to your website or landing page software and you can use it over and over. This tool, especially the scrollmap, helped show us where people are dropping off on a landing page and what sections need to be removed or improved.",
      "themes": [
        "visual proof",
        "testing",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Case Studies page",
      "source_type": "owned testimonial quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-studies",
      "source_id": "renee-p-small-business-owner",
      "freshness": "case studies page live as of 2026-05-10",
      "directness": "direct testimonial quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Renee P, Small Business Owner, testimonial on easy install and scrollmap drop-off insight.",
      "catalog_role": "testimonial quote",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 291
    },
    {
      "id": "CEQ-0475",
      "quote": "I used Crazy Egg and found that most people only scroll down through 30 percent of my posts. Eek! I now offer bonuses at the top of all my most popular posts. For readers to access the bonus, they have to submit their email addresses first.",
      "themes": [
        "visual proof",
        "testing",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Case Studies page",
      "source_type": "owned testimonial quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/case-studies",
      "source_id": "noah-kagan-sumo",
      "freshness": "case studies page live as of 2026-05-10",
      "directness": "direct testimonial quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Noah Kagan, Founder of Sumo, testimonial on scroll-depth insight changing lead capture placement.",
      "catalog_role": "testimonial quote",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 240
    },
    {
      "id": "CEQ-0476",
      "quote": "Traffic means nothing if it doesn\u2019t drive sales. As an agency, we\u2019ve learned it doesn\u2019t matter how much traffic we get if the client doesn\u2019t see it in their bottom line. We use Crazy Egg to make sure our efforts are successful, and often we can show an impact through Crazy Egg early into an engagement by finding conversion issues with the website as SEO and other traffic sources take time to grow. This leads to better retention for us, more sales for the customer, and better performance for the website as a whole. It\u2019s a no brainer!",
      "themes": [
        "conversion friction",
        "testing",
        "stakeholder buy-in",
        "ai trust",
        "segmentation"
      ],
      "strategic_use": "Supports connecting behavior analytics to experimentation.",
      "source_title": "Crazy Egg for Enterprise",
      "source_type": "owned testimonial quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.crazyegg.com/enterprise",
      "source_id": "nick-roshon-neil-patel-digital-agency",
      "freshness": "enterprise page live as of 2026-05-10",
      "directness": "direct testimonial quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Nick Roshon, VP of Sales at Neil Patel Digital Agency, testimonial on agency value, retention, sales, and early conversion issue discovery.",
      "catalog_role": "testimonial quote",
      "primary_theme": "conversion friction",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 538
    },
    {
      "id": "CEQ-0477",
      "quote": "Demo Duck\u2019s explainer video helped me drive an extra $21,000 a month in new income!",
      "themes": [
        "conversion friction",
        "visual proof",
        "stakeholder buy-in",
        "free-tool pressure",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Explainer Video Case Study - Demo Duck",
      "source_type": "third-party case study quote",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://demoduck.com/portfolio/crazy-egg-explainer-video-case-study/",
      "source_id": "demo-duck-neil-patel",
      "freshness": "third-party case study page fetched 2026-05-10",
      "directness": "direct attributed quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Neil Patel quote on explainer video impact, useful for proof of message clarity and conversion lift.",
      "catalog_role": "third-party proof quote",
      "primary_theme": "conversion friction",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 83
    },
    {
      "id": "CEQ-0478",
      "quote": "It\u2019s one thing to design a site based upon how you think people will use it or even how they use others like it. It\u2019s another thing all together to know exactly how they use it, so you can constantly improve it.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Reviews 2026 - Capterra",
      "source_type": "third-party review excerpt",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.capterra.com/p/163520/Crazy-Egg/reviews",
      "source_id": "capterra-review-excerpt-search-result",
      "freshness": "Capterra review page surfaced 2026-05-10; original review date not captured in fetch due Cloudflare block",
      "directness": "search-result review excerpt",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Accessible via search excerpt, Capterra page itself blocked by Cloudflare in fetch.",
      "catalog_role": "third-party review quote",
      "primary_theme": "general VoC",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 211
    },
    {
      "id": "CEQ-0479",
      "quote": "By giving me a heat map of my users' experiences, Crazy Egg makes it possible to see which elements of my site are working and which ones need improvement. At a glance, I can see which buttons get clicked the most, how far the average person scrolls down the page, and the order in which people read my content. That's valuable stuff!",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Reviews 2026 - Capterra",
      "source_type": "third-party review excerpt",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.capterra.com/p/163520/Crazy-Egg/reviews",
      "source_id": "capterra-review-excerpt-search-result",
      "freshness": "Capterra review page surfaced 2026-05-10; original review date not captured in fetch due Cloudflare block",
      "directness": "search-result review excerpt",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Accessible via search excerpt, Capterra page itself blocked by Cloudflare in fetch.",
      "catalog_role": "third-party review quote",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 334
    },
    {
      "id": "CEQ-0480",
      "quote": "It provides recordings of real visits from people, so I can watch as they tour my site. This lets me see the traffic pattern that potential customers are taking around my pages. By looking at how visitors tour my site, I can begin to notice patterns in their behavior and make sure that I'm always delivering what they want where they want it.",
      "themes": [
        "visual proof",
        "recording limits"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Reviews 2026 - Capterra",
      "source_type": "third-party review excerpt",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.capterra.com/p/163520/Crazy-Egg/reviews",
      "source_id": "capterra-review-excerpt-search-result",
      "freshness": "Capterra review page surfaced 2026-05-10; original review date not captured in fetch due Cloudflare block",
      "directness": "search-result review excerpt",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Accessible via search excerpt, Capterra page itself blocked by Cloudflare in fetch.",
      "catalog_role": "third-party review quote",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 343
    },
    {
      "id": "CEQ-0481",
      "quote": "We've learned a lot about how our visitors interact with different pages on our website - they tend to click on every image even if it doesn't appear to link to anything, so we've learned to link more images than we used to. Mobile visitors tend to scroll a ton and just stop a few key places to skim, so we've learned to push that most important content higher up on the page so they don't have to scroll and skim so much.",
      "themes": [
        "visual proof",
        "ai trust",
        "recording limits"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Reviews 2026 - Capterra",
      "source_type": "third-party review excerpt",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.capterra.com/p/163520/Crazy-Egg/reviews",
      "source_id": "capterra-elaine-s-2018-search-result",
      "freshness": "review excerpt dated June 21, 2018 in search result; page surfaced 2026-05-10",
      "directness": "search-result review excerpt",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Elaine S., Web Developer and User Interface Specialist, Higher Education. Capterra page blocked by Cloudflare in fetch.",
      "catalog_role": "third-party review quote",
      "primary_theme": "visual proof",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 423
    },
    {
      "id": "CEQ-0482",
      "quote": "If you haven't used a tool like Crazy Egg in the past, you're about to be blown away. The data that you can get from this tool is crazy helpful and a little scary! You can use the heatmap data to adjust content, landing pages, conversion funnels, and so much more.",
      "themes": [
        "conversion friction",
        "visual proof",
        "recording limits"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Reviews, Pros and Cons - Software Advice",
      "source_type": "third-party review excerpt",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.softwareadvice.com/heatmap/crazy-egg-profile/reviews",
      "source_id": "software-advice-chris-c-2018-search-result",
      "freshness": "review excerpt dated March 2018 in search result; page surfaced 2026-05-10",
      "directness": "search-result review excerpt",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Chris C., verified reviewer. Software Advice page blocked by Cloudflare in fetch.",
      "catalog_role": "third-party review quote",
      "primary_theme": "conversion friction",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 264
    },
    {
      "id": "CEQ-0483",
      "quote": "Crazy Egg offers a tonne of features for its price point. There\u2019s plenty of customisation, and lots of ways to test things out, plus regular feature updates, which is great.",
      "themes": [
        "testing",
        "free-tool pressure"
      ],
      "strategic_use": "Supports connecting behavior analytics to experimentation.",
      "source_title": "Crazy Egg Reviews 2026 - G2",
      "source_type": "third-party review excerpt",
      "source_file": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "source_url": "https://www.g2.com/products/crazy-egg/reviews",
      "source_id": "g2-louis-c-2026-search-result",
      "freshness": "review excerpt dated 2026-05-07 in search result",
      "directness": "search-result review excerpt",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Louis C., Senior Web Producer, Enterprise (>1000 emp.) from G2 search result. G2 page blocks fetch without JS/ad blocker disabled.",
      "catalog_role": "third-party review quote",
      "primary_theme": "testing",
      "source_locator": "crazyegg-positioning/quotes/web-quote-supplement.json",
      "sourced": true,
      "quote_length": 173
    },
    {
      "id": "CEQ-0484",
      "quote": "Thanks to Crazy Egg, we\u2019re fixing issues within one or two checkouts instead of missing a couple dozen. That\u2019s around $90,000 saved over the course of four months because of the tool.",
      "themes": [
        "conversion friction",
        "visual proof",
        "stakeholder buy-in",
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Case Study - Happy Trails",
      "source_type": "customer_quote",
      "source_file": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "source_url": "https://www.crazyegg.com/case-study/happy-trails",
      "source_id": "ce-owned-001",
      "freshness": "Case study page observed 2026-05-10; case references first four months of 2020",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Strong proof that session recordings reveal hidden revenue leaks quickly enough to prevent lost sales. Attribution: Casey Ralls / Happy Trails.",
      "catalog_role": "customer_quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "sourced": true,
      "quote_length": 183
    },
    {
      "id": "CEQ-0485",
      "quote": "With the snapshot tool, I was able to generate heatmaps and see where people were interacting with our top landing pages. I realized that a lot of interaction was happening below the fold. So I was able to bring those more popular elements upfront and center to focus more on those sales. As a result, customers were able to find their way through a lot better.",
      "themes": [
        "visual proof",
        "ai trust",
        "recording limits"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Happy Trails Save Over $90,000 in Sales Over Four Months using Crazy Egg",
      "source_type": "customer_quote",
      "source_file": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "source_url": "https://support.crazyegg.com/knowledge-base/happy-trails-save-over-90000-in-sales-over-four-months-using-crazy-egg/",
      "source_id": "ce-owned-002",
      "freshness": "Support case study observed 2026-05-10; case references 2020",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Supports positioning around visual behavior data turning confusing page decisions into specific layout fixes. Attribution: Casey Ralls / Happy Trails.",
      "catalog_role": "customer_quote",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "sourced": true,
      "quote_length": 361
    },
    {
      "id": "CEQ-0489",
      "quote": "It helped me target what to fix instead of going through and testing every possible resolution. I\u2019m able to see what resolutions and what devices are actually using the site. And I can focus on those instead of just trying to shoot in the dark.",
      "themes": [
        "prioritization",
        "testing",
        "ai trust",
        "segmentation"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Happy Trails Save Over $90,000 in Sales Over Four Months using Crazy Egg",
      "source_type": "customer_quote",
      "source_file": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "source_url": "https://support.crazyegg.com/knowledge-base/happy-trails-save-over-90000-in-sales-over-four-months-using-crazy-egg/",
      "source_id": "ce-owned-006",
      "freshness": "Support case study observed 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Matches positioning around replacing guesswork with focused fixes. Attribution: Casey Ralls / Happy Trails.",
      "catalog_role": "customer_quote",
      "primary_theme": "prioritization",
      "source_locator": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "sourced": true,
      "quote_length": 244
    },
    {
      "id": "CEQ-0500",
      "quote": "Before Crazy Egg, we only had a few puzzle pieces: the analytics of conversions, demographics, and sources. Since then, we now see the whole picture of how visitors interact with the websites and make informed decisions on making them better.",
      "themes": [
        "conversion friction",
        "visual proof",
        "segmentation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Ardeaux Media Uses Crazy Egg to Increase sales by 250% for MUTCoinDeals",
      "source_type": "customer_quote",
      "source_file": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "source_url": "https://support.crazyegg.com/knowledge-base/ardeaux-media-uses-crazy-egg-to-increase-sales-by-250-for-mutcoindeals/",
      "source_id": "ce-owned-017",
      "freshness": "Support case study observed 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Strong agency quote for why click/behavior data complements GA-style metrics. Attribution: Tatum / Ardeaux Media / MUTCoinDeals.",
      "catalog_role": "customer_quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "sourced": true,
      "quote_length": 242
    },
    {
      "id": "CEQ-0501",
      "quote": "MUTCoinDeals original website was struggling to get sales. Because of Crazy Egg, we learned that their checkout process was too slow and not intuitive. So, we changed a few things around based on the data from Crazy Egg, and their sales skyrocketed!",
      "themes": [
        "visual proof",
        "stakeholder buy-in"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Ardeaux Media Uses Crazy Egg to Increase sales by 250% for MUTCoinDeals",
      "source_type": "customer_quote",
      "source_file": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "source_url": "https://support.crazyegg.com/knowledge-base/ardeaux-media-uses-crazy-egg-to-increase-sales-by-250-for-mutcoindeals/",
      "source_id": "ce-owned-018",
      "freshness": "Support case study observed 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "High-impact ecommerce agency proof. Attribution: Tatum / Ardeaux Media / MUTCoinDeals.",
      "catalog_role": "customer_quote",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "sourced": true,
      "quote_length": 249
    },
    {
      "id": "CEQ-0502",
      "quote": "Crazy Egg has been our number 1 tool in optimizing websites. We feel that we can finally see the whole picture of how visitors interact with our clients\u2019 websites, and we know what to do to make them better.",
      "themes": [
        "stakeholder buy-in"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Ardeaux Media Uses Crazy Egg to Increase sales by 250% for MUTCoinDeals",
      "source_type": "customer_quote",
      "source_file": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "source_url": "https://support.crazyegg.com/knowledge-base/ardeaux-media-uses-crazy-egg-to-increase-sales-by-250-for-mutcoindeals/",
      "source_id": "ce-owned-019",
      "freshness": "Support case study observed 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Excellent agency-facing quote: Crazy Egg as core optimization tool for client work. Attribution: Tatum / Ardeaux Media.",
      "catalog_role": "customer_quote",
      "primary_theme": "stakeholder buy-in",
      "source_locator": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "sourced": true,
      "quote_length": 207
    },
    {
      "id": "CEQ-0503",
      "quote": "Not only has Crazy Egg given us concrete evidence of the visitors\u2019 actions on the websites, but it has also helped us make the users\u2019 experience more intuitive. Before Crazy Egg, we had only a few puzzle pieces, which included analytics on conversions, demographics, and sources. Since then, we now see the whole picture of how visitors interact with the websites and make informed decisions on how to make them better.",
      "themes": [
        "conversion friction",
        "ai trust",
        "segmentation"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Drive-A-Logue Realizes the Power of Establishing A Baseline for Future Analysis using Crazy Egg",
      "source_type": "customer_quote",
      "source_file": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "source_url": "https://support.crazyegg.com/knowledge-base/drive-a-logue-realizes-the-power-of-establishing-a-baseline-for-future-analysis-using-crazy-egg/",
      "source_id": "ce-owned-020",
      "freshness": "Support case study observed 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Good for explaining the gap between analytics dashboards and actual user behavior. Attribution:  / Ardeaux Media / Drive-A-Logue.",
      "catalog_role": "customer_quote",
      "primary_theme": "conversion friction",
      "source_locator": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "sourced": true,
      "quote_length": 419
    },
    {
      "id": "CEQ-0504",
      "quote": "Combining Crazy Egg with Google Analytics is the most powerful strategy to improve user experience and identify issues that Google Analytics alone cannot. Crazy Egg is also handy to identify trends and issues on most visited pages and underestimated buttons and actions.",
      "themes": [
        "visual proof",
        "stakeholder buy-in",
        "free-tool pressure",
        "ai trust",
        "recording limits"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg is Helping Portsmouth City Council to Improve its User Experience",
      "source_type": "customer_quote",
      "source_file": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "source_url": "https://support.crazyegg.com/knowledge-base/crazy-egg-is-helping-portsmouth-city-council-to-improve-its-user-experience/",
      "source_id": "ce-owned-021",
      "freshness": "Support case study observed 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Strong public-sector proof that Crazy Egg finds UX issues GA alone cannot explain. Attribution:  / Portsmouth City Council.",
      "catalog_role": "customer_quote",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "sourced": true,
      "quote_length": 270
    },
    {
      "id": "CEQ-0505",
      "quote": "The bounce rate was so low (=20%) because people were clicking on the accordion to open the contact details of a department. Crazy Egg reports identified that people were clicking on the accordion, which was something we couldn\u2019t have figured out with Google Analytics only.",
      "themes": [
        "visual proof",
        "stakeholder buy-in",
        "free-tool pressure",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg is Helping Portsmouth City Council to Improve its User Experience",
      "source_type": "customer_quote",
      "source_file": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "source_url": "https://support.crazyegg.com/knowledge-base/crazy-egg-is-helping-portsmouth-city-council-to-improve-its-user-experience/",
      "source_id": "ce-owned-022",
      "freshness": "Support case study observed 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Useful for messaging around why behavior visualization prevents false confidence in aggregate metrics. Attribution:  / Portsmouth City Council.",
      "catalog_role": "customer_quote",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "sourced": true,
      "quote_length": 274
    },
    {
      "id": "CEQ-0506",
      "quote": "I was raving about and showing folks at the U.S. Department of Education the Recordings available to [Federal Student Aid], and everyone was fascinated.",
      "themes": [
        "visual proof",
        "stakeholder buy-in",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Website User Session Recordings",
      "source_type": "customer_quote",
      "source_file": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "source_url": "https://www.crazyegg.com/recordings",
      "source_id": "ce-owned-023",
      "freshness": "Product page observed 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Short credibility quote for recordings product page and government/education verticals. Attribution: Peter Kickbush / U.S. Department of Education / Federal Student Aid.",
      "catalog_role": "customer_quote",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "sourced": true,
      "quote_length": 152
    },
    {
      "id": "CEQ-0510",
      "quote": "See what's wrong with your website.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Website \u2014 Optimization | Heatmaps, Recordings, Surveys & A/B Testing",
      "source_type": "owned_marketing_claim",
      "source_file": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "source_url": "https://www.crazyegg.com/",
      "source_id": "ce-owned-027",
      "freshness": "Homepage observed 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Current homepage promise: direct, problem-first, visual-diagnosis oriented. Attribution: Crazy Egg.",
      "catalog_role": "owned_marketing_claim",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "sourced": true,
      "quote_length": 35
    },
    {
      "id": "CEQ-0511",
      "quote": "Over 449,000+ websites use Crazy Egg for Heatmaps , Recordings , A/B Testing , Web Analytics , and more.",
      "themes": [
        "visual proof",
        "testing",
        "stakeholder buy-in",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Website \u2014 Optimization | Heatmaps, Recordings, Surveys & A/B Testing",
      "source_type": "owned_marketing_claim",
      "source_file": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "source_url": "https://www.crazyegg.com/",
      "source_id": "ce-owned-028",
      "freshness": "Homepage observed 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Useful public trust marker, but label as owned claim rather than customer quote. Attribution: Crazy Egg.",
      "catalog_role": "owned_marketing_claim",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "sourced": true,
      "quote_length": 104
    },
    {
      "id": "CEQ-0512",
      "quote": "While Google Analytics shows you what's happening on your website, Crazy Egg will show you why, in seconds!",
      "themes": [
        "free-tool pressure",
        "ai trust"
      ],
      "strategic_use": "Supports differentiating from free analytics and Clarity.",
      "source_title": "Crazy Egg for Enterprise",
      "source_type": "owned_marketing_claim",
      "source_file": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "source_url": "https://www.crazyegg.com/enterprise",
      "source_id": "ce-owned-029",
      "freshness": "Enterprise page observed 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Excellent concise positioning claim that distinguishes Crazy Egg from analytics dashboards. Attribution: Crazy Egg.",
      "catalog_role": "owned_marketing_claim",
      "primary_theme": "free-tool pressure",
      "source_locator": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "sourced": true,
      "quote_length": 107
    },
    {
      "id": "CEQ-0513",
      "quote": "Crazy Egg automatically finds patterns in visitor behavior, then identifies ways to improve your website based on these. All explained in simple language.",
      "themes": [
        "prioritization",
        "ai trust"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Crazy Egg Heatmaps | Website User Behavior Reports",
      "source_type": "owned_marketing_claim",
      "source_file": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "source_url": "https://www.crazyegg.com/heatmaps",
      "source_id": "ce-owned-030",
      "freshness": "Heatmaps page observed 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Useful for AI/product positioning and \u201cno expert required\u201d messaging. Attribution: Crazy Egg.",
      "catalog_role": "owned_marketing_claim",
      "primary_theme": "prioritization",
      "source_locator": "research/2026-05-10-crazyegg-owned-quote-hunt.json",
      "sourced": true,
      "quote_length": 154
    },
    {
      "id": "CEQ-0514",
      "quote": "See where visitors are interacting with your site, so you can optimize page design and drive more conversions.",
      "themes": [
        "conversion friction",
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Heatmaps | Website User Behavior Reports",
      "source_type": "vendor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.crazyegg.com/heatmaps",
      "source_id": "",
      "freshness": "web source captured 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Directly expresses the core promise: visual behavior data tied to page optimization and conversions. Attribution: Crazy Egg.",
      "catalog_role": "vendor product page",
      "primary_theme": "conversion friction",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 110
    },
    {
      "id": "CEQ-0515",
      "quote": "Poor page design creates worse experiences and converts fewer customers",
      "themes": [
        "conversion friction"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Crazy Egg Heatmaps | Website User Behavior Reports",
      "source_type": "vendor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.crazyegg.com/heatmaps",
      "source_id": "",
      "freshness": "web source captured 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Sharp problem framing for audits: design quality connects directly to conversion loss. Attribution: Crazy Egg.",
      "catalog_role": "vendor product page",
      "primary_theme": "conversion friction",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 71
    },
    {
      "id": "CEQ-0516",
      "quote": "Website heatmaps help you see where to improve each page",
      "themes": [
        "visual proof",
        "prioritization"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Crazy Egg Heatmaps | Website User Behavior Reports",
      "source_type": "vendor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.crazyegg.com/heatmaps",
      "source_id": "",
      "freshness": "web source captured 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Simple, buyer-friendly articulation of why heatmaps matter. Attribution: Crazy Egg.",
      "catalog_role": "vendor product page",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 56
    },
    {
      "id": "CEQ-0517",
      "quote": "High-click links are your most valuable content. Drive more attention to these and reduce friction to convert.",
      "themes": [
        "conversion friction",
        "visual proof",
        "prioritization"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Crazy Egg Heatmaps | Website User Behavior Reports",
      "source_type": "vendor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.crazyegg.com/heatmaps",
      "source_id": "",
      "freshness": "web source captured 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Great language for connecting click behavior to content prioritization. Attribution: Crazy Egg.",
      "catalog_role": "vendor product page",
      "primary_theme": "conversion friction",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 110
    },
    {
      "id": "CEQ-0518",
      "quote": "Users rage click when they want to engage \u2014 but encounter dead space, missing links, slow loading, and more. Fix obstacles getting in their way.",
      "themes": [
        "conversion friction",
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Heatmaps | Website User Behavior Reports",
      "source_type": "vendor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.crazyegg.com/heatmaps",
      "source_id": "",
      "freshness": "web source captured 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Strong emotional and behavioral explanation of frustration signals. Attribution: Crazy Egg.",
      "catalog_role": "vendor product page",
      "primary_theme": "conversion friction",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 144
    },
    {
      "id": "CEQ-0520",
      "quote": "No need to figure out which questions to ask. AI Analysis does the work for you.",
      "themes": [
        "ai trust"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg Heatmaps | Website User Behavior Reports",
      "source_type": "vendor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.crazyegg.com/heatmaps",
      "source_id": "",
      "freshness": "web source captured 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Good buyer-language around reducing analysis burden. Attribution: Crazy Egg.",
      "catalog_role": "vendor product page",
      "primary_theme": "ai trust",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 80
    },
    {
      "id": "CEQ-0521",
      "quote": "Watch recordings of actual visitors using your website to learn the truth about their behavior and what makes them tick (or frustrated!).",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Website User Session Recordings",
      "source_type": "vendor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.crazyegg.com/recordings",
      "source_id": "",
      "freshness": "web source captured 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Clear, emotional session replay promise: truth about real visitor behavior. Attribution: Crazy Egg.",
      "catalog_role": "vendor product page",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 137
    },
    {
      "id": "CEQ-0522",
      "quote": "Harness the power of virtually standing right beside people while they use your site.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Website User Session Recordings",
      "source_type": "vendor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.crazyegg.com/recordings",
      "source_id": "",
      "freshness": "web source captured 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Strong metaphor for session recording value. Attribution: Crazy Egg.",
      "catalog_role": "vendor product page",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 85
    },
    {
      "id": "CEQ-0523",
      "quote": "Find out how long visitors stay on your site and where they struggle.",
      "themes": [
        "conversion friction",
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Website User Session Recordings",
      "source_type": "vendor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.crazyegg.com/recordings",
      "source_id": "",
      "freshness": "web source captured 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Concise phrase for diagnosing engagement and friction. Attribution: Crazy Egg.",
      "catalog_role": "vendor product page",
      "primary_theme": "conversion friction",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 69
    },
    {
      "id": "CEQ-0524",
      "quote": "Condense thousands of hours of video into a shortlist of specific site improvements. No matter your level of experience.",
      "themes": [
        "visual proof",
        "prioritization",
        "ai trust"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Crazy Egg | Website User Session Recordings",
      "source_type": "vendor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.crazyegg.com/recordings",
      "source_id": "",
      "freshness": "web source captured 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Excellent for positioning Crazy Egg as turning raw recordings into prioritized improvements. Attribution: Crazy Egg.",
      "catalog_role": "vendor product page",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 120
    },
    {
      "id": "CEQ-0525",
      "quote": "Stop guessing what\u2019s working, and start seeing it for yourself.",
      "themes": [
        "visual proof",
        "stakeholder buy-in"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Website User Session Recordings",
      "source_type": "vendor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.crazyegg.com/recordings",
      "source_id": "",
      "freshness": "web source captured 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "High-fit positioning line for audits and behavior analytics. Attribution: Crazy Egg.",
      "catalog_role": "vendor product page",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 63
    },
    {
      "id": "CEQ-0526",
      "quote": "Show your boss that you're right with a visual recording proof.",
      "themes": [
        "visual proof",
        "stakeholder buy-in"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Website User Session Recordings",
      "source_type": "vendor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.crazyegg.com/recordings",
      "source_id": "",
      "freshness": "web source captured 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Directly supports stakeholder buy-in and proof themes. Attribution: Crazy Egg.",
      "catalog_role": "vendor product page",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 63
    },
    {
      "id": "CEQ-0527",
      "quote": "Nothing gets to the point faster than a visual recording.",
      "themes": [
        "visual proof",
        "stakeholder buy-in"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg | Website User Session Recordings",
      "source_type": "vendor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.crazyegg.com/recordings",
      "source_id": "",
      "freshness": "web source captured 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Useful for arguing that recordings accelerate alignment. Attribution: Crazy Egg.",
      "catalog_role": "vendor product page",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 57
    },
    {
      "id": "CEQ-0528",
      "quote": "Weeding through reports is a good practice, but it can lead to analysis paralysis.",
      "themes": [
        "stakeholder buy-in",
        "ai trust"
      ],
      "strategic_use": "Supports AI as evidence-backed analyst layer, not generic chat.",
      "source_title": "Crazy Egg | Website User Session Recordings",
      "source_type": "vendor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.crazyegg.com/recordings",
      "source_id": "",
      "freshness": "web source captured 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Good contrast against heavyweight analytics/reporting. Attribution: Crazy Egg.",
      "catalog_role": "vendor product page",
      "primary_theme": "stakeholder buy-in",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 82
    },
    {
      "id": "CEQ-0529",
      "quote": "Powerful website heatmap tool to understand how people use your site",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Hotjar - Heatmaps, Visitor Recordings, Feedback Polls and Surveys in One Platform",
      "source_type": "competitor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.hotjar.com/website-heatmaps-tool",
      "source_id": "",
      "freshness": "2014-01-01",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Category-standard phrase: understanding site use through heatmaps. Attribution: Hotjar.",
      "catalog_role": "competitor product page",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 68
    },
    {
      "id": "CEQ-0530",
      "quote": "Easily spot bugs, understand why visitors drop off and optimize the customer experience.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Hotjar - Heatmaps, Visitor Recordings, Feedback Polls and Surveys in One Platform",
      "source_type": "competitor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.hotjar.com/website-heatmaps-tool",
      "source_id": "",
      "freshness": "2014-01-01",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Good buyer language around bugs, drop-off, and customer experience. Attribution: Hotjar.",
      "catalog_role": "competitor product page",
      "primary_theme": "general VoC",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 88
    },
    {
      "id": "CEQ-0531",
      "quote": "I felt that we needed to prove the value of Conversion Rate Optimisation\u2026 and this [heatmap] was the final thing that proved there was a problem we needed to solve.",
      "themes": [
        "conversion friction",
        "visual proof",
        "testing",
        "stakeholder buy-in"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Hotjar - Heatmaps, Visitor Recordings, Feedback Polls and Surveys in One Platform",
      "source_type": "customer testimonial on competitor page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.hotjar.com/website-heatmaps-tool",
      "source_id": "",
      "freshness": "2014-01-01",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Excellent exact testimonial about heatmaps proving a problem. Attribution: Gintare Gervyte, Senior UX & CRO Analyst, Epiphany.",
      "catalog_role": "customer testimonial on competitor page",
      "primary_theme": "conversion friction",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 164
    },
    {
      "id": "CEQ-0532",
      "quote": "Hotjar has become an important part of our conversion optimization process helping us understand our customers better and, ultimately, sell more.",
      "themes": [
        "conversion friction"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Hotjar - Heatmaps, Visitor Recordings, Feedback Polls and Surveys in One Platform",
      "source_type": "customer testimonial on competitor page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.hotjar.com/website-heatmaps-tool",
      "source_id": "",
      "freshness": "2014-01-01",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Connects customer understanding to selling more. Attribution: Gery Meleg, Head of Design, Bannersnack.",
      "catalog_role": "customer testimonial on competitor page",
      "primary_theme": "conversion friction",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 145
    },
    {
      "id": "CEQ-0533",
      "quote": "We wouldn\u2019t have been able to identify the problem and fix it so quickly without Hotjar.",
      "themes": [
        "setup activation"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Hotjar - Heatmaps, Visitor Recordings, Feedback Polls and Surveys in One Platform",
      "source_type": "customer testimonial on competitor page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.hotjar.com/website-heatmaps-tool",
      "source_id": "",
      "freshness": "2014-01-01",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Good language for speed-to-fix and rapid diagnosis. Attribution: Dave McGeady, CEO, Wyldsson.",
      "catalog_role": "customer testimonial on competitor page",
      "primary_theme": "setup activation",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 88
    },
    {
      "id": "CEQ-0534",
      "quote": "Go beyond the numbers to see how people actually use your site. Find out what's working, learn what needs to be fixed, and test out new ideas.",
      "themes": [
        "visual proof",
        "testing",
        "free-tool pressure"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Session recordings - Clarity",
      "source_type": "competitor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://clarity.microsoft.com/session-recordings",
      "source_id": "",
      "freshness": "2026-01-01",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Strong category phrase for going beyond numeric analytics into action. Attribution: Microsoft Clarity.",
      "catalog_role": "competitor product page",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 142
    },
    {
      "id": "CEQ-0535",
      "quote": "Identify areas where users hesitate, get frustrated, or leave",
      "themes": [
        "conversion friction",
        "free-tool pressure"
      ],
      "strategic_use": "Supports differentiating from free analytics and Clarity.",
      "source_title": "Session recordings - Clarity",
      "source_type": "competitor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://clarity.microsoft.com/session-recordings",
      "source_id": "",
      "freshness": "2026-01-01",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Compact phrasing for the friction signals Crazy Egg reveals. Attribution: Microsoft Clarity.",
      "catalog_role": "competitor product page",
      "primary_theme": "conversion friction",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 61
    },
    {
      "id": "CEQ-0536",
      "quote": "Discover issues and fix them the moment they're spotted",
      "themes": [
        "free-tool pressure"
      ],
      "strategic_use": "Supports differentiating from free analytics and Clarity.",
      "source_title": "Session recordings - Clarity",
      "source_type": "competitor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://clarity.microsoft.com/session-recordings",
      "source_id": "",
      "freshness": "2026-01-01",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Fits fast diagnosis/fix messaging. Attribution: Microsoft Clarity.",
      "catalog_role": "competitor product page",
      "primary_theme": "free-tool pressure",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 55
    },
    {
      "id": "CEQ-0537",
      "quote": "Generate heatmaps for all pages. See where people click and how far they scroll.",
      "themes": [
        "visual proof",
        "free-tool pressure",
        "recording limits"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Session recordings - Clarity",
      "source_type": "competitor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://clarity.microsoft.com/session-recordings",
      "source_id": "",
      "freshness": "2026-01-01",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Basic category definition in buyer-friendly language. Attribution: Microsoft Clarity.",
      "catalog_role": "competitor product page",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 80
    },
    {
      "id": "CEQ-0538",
      "quote": "See at a glance which areas on your page drive the most engagement and how far your visitors scroll with Clarity instant heatmaps.",
      "themes": [
        "visual proof",
        "free-tool pressure"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Heatmaps - Clarity",
      "source_type": "competitor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://clarity.microsoft.com/heatmaps",
      "source_id": "",
      "freshness": "2026-01-01",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Useful phrase around instant scanability and engagement. Attribution: Microsoft Clarity.",
      "catalog_role": "competitor product page",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 130
    },
    {
      "id": "CEQ-0539",
      "quote": "Compare heatmaps side by side",
      "themes": [
        "visual proof",
        "testing",
        "free-tool pressure"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Heatmaps - Clarity",
      "source_type": "competitor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://clarity.microsoft.com/heatmaps",
      "source_id": "",
      "freshness": "2026-01-01",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Supports before/after and A/B testing workflow language. Attribution: Microsoft Clarity.",
      "catalog_role": "competitor product page",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 29
    },
    {
      "id": "CEQ-0540",
      "quote": "Analyze two versions of the same page to see where visitors are clicking and scrolling",
      "themes": [
        "visual proof",
        "testing",
        "free-tool pressure"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Heatmaps - Clarity",
      "source_type": "competitor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://clarity.microsoft.com/heatmaps",
      "source_id": "",
      "freshness": "2026-01-01",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Good phrase for testing and iteration. Attribution: Microsoft Clarity.",
      "catalog_role": "competitor product page",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 86
    },
    {
      "id": "CEQ-0541",
      "quote": "Discover growth opportunities on your website or mobile app",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Behavior Analytics for Websites & Mobile Apps | VWO Insights",
      "source_type": "competitor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "http://vwo.com/insights",
      "source_id": "",
      "freshness": "2025-12-11",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Good high-level category framing beyond raw analytics. Attribution: VWO.",
      "catalog_role": "competitor product page",
      "primary_theme": "general VoC",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 59
    },
    {
      "id": "CEQ-0542",
      "quote": "Record and replay user sessions on your website or app to grasp how users struggle before converting or dropping off.",
      "themes": [
        "conversion friction",
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Behavior Analytics for Websites & Mobile Apps | VWO Insights",
      "source_type": "competitor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "http://vwo.com/insights",
      "source_id": "",
      "freshness": "2025-12-11",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Very high-fit phrase linking replay to pre-conversion struggle. Attribution: VWO.",
      "catalog_role": "competitor product page",
      "primary_theme": "conversion friction",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 117
    },
    {
      "id": "CEQ-0543",
      "quote": "Be it struggle behaviors like rage clicks or drop-offs in a conversion funnel, you can filter and watch just those sessions to troubleshoot and resolve friction areas.",
      "themes": [
        "conversion friction",
        "visual proof",
        "prioritization",
        "segmentation"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Behavior Analytics for Websites & Mobile Apps | VWO Insights",
      "source_type": "competitor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "http://vwo.com/insights",
      "source_id": "",
      "freshness": "2025-12-11",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Strong language for prioritizing the exact sessions that matter. Attribution: VWO.",
      "catalog_role": "competitor product page",
      "primary_theme": "conversion friction",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 167
    },
    {
      "id": "CEQ-0544",
      "quote": "VWO Insights gives you an easy way to watch session recordings and heatmaps of users who dropped off from any funnel step. Analyze why your users don't convert and optimize those friction areas.",
      "themes": [
        "conversion friction",
        "visual proof",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Behavior Analytics for Websites & Mobile Apps | VWO Insights",
      "source_type": "competitor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "http://vwo.com/insights",
      "source_id": "",
      "freshness": "2025-12-11",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Great phrase for combining funnels, heatmaps, and recordings. Attribution: VWO.",
      "catalog_role": "competitor product page",
      "primary_theme": "conversion friction",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 194
    },
    {
      "id": "CEQ-0545",
      "quote": "Funnels may tell you where users are experiencing friction within your product, but only session replays can show you why.",
      "themes": [
        "conversion friction",
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "How to use filters + session replays to understand user friction - PostHog",
      "source_type": "vendor tutorial",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://posthog.com/tutorials/filter-session-recordings",
      "source_id": "",
      "freshness": "2022-11-03",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "One of the strongest category insights: where vs why. Attribution: Joe Martin, PostHog.",
      "catalog_role": "vendor tutorial",
      "primary_theme": "conversion friction",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 122
    },
    {
      "id": "CEQ-0546",
      "quote": "Session Replay lets you see exactly how users interact with your app. You're watching their real session \u2013 what they clicked, where they got stuck, what broke.",
      "themes": [
        "conversion friction",
        "visual proof",
        "ai trust",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Session Replay \u2013 Debug and analyze sessions with PostHog",
      "source_type": "competitor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://posthog.com/session-replay",
      "source_id": "",
      "freshness": "web source captured 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Excellent plain-language description of session replay value. Attribution: PostHog.",
      "catalog_role": "competitor product page",
      "primary_theme": "conversion friction",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 159
    },
    {
      "id": "CEQ-0547",
      "quote": "This isn't just for debugging; it's for building empathy.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Session Replay \u2013 Debug and analyze sessions with PostHog",
      "source_type": "competitor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://posthog.com/session-replay",
      "source_id": "",
      "freshness": "web source captured 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Good emotional frame for watching users directly. Attribution: PostHog.",
      "catalog_role": "competitor product page",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 57
    },
    {
      "id": "CEQ-0548",
      "quote": "It's often the fastest way to uncover small issues that analytics alone won't catch.",
      "themes": [
        "visual proof",
        "testing"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Session Replay \u2013 Debug and analyze sessions with PostHog",
      "source_type": "competitor product page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://posthog.com/session-replay",
      "source_id": "",
      "freshness": "web source captured 2026-05-10",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Strong line for why visual behavior analytics complements metrics. Attribution: PostHog.",
      "catalog_role": "competitor product page",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 84
    },
    {
      "id": "CEQ-0549",
      "quote": "Spot your top optimization opportunities by viewing impact metrics and AI-powered recommendations.",
      "themes": [
        "prioritization",
        "ai trust"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "The all-in-one platform for the right digital experience",
      "source_type": "competitor platform page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://contentsquare.com/platform",
      "source_id": "",
      "freshness": "2026-03-16",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Useful enterprise category language around finding top opportunities. Attribution: Contentsquare.",
      "catalog_role": "competitor platform page",
      "primary_theme": "prioritization",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 98
    },
    {
      "id": "CEQ-0550",
      "quote": "Instantly see the most important findings with visual tools like heatmaps, journey maps, and session replays.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "The all-in-one platform for the right digital experience",
      "source_type": "competitor platform page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://contentsquare.com/platform",
      "source_id": "",
      "freshness": "2026-03-16",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Good phrase for visual-first insight delivery. Attribution: Contentsquare.",
      "catalog_role": "competitor platform page",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 109
    },
    {
      "id": "CEQ-0551",
      "quote": "You bring the visitors, we\u2019ll bring the insights.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "The all-in-one platform for the right digital experience",
      "source_type": "competitor platform page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://contentsquare.com/platform",
      "source_id": "",
      "freshness": "2026-03-16",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Memorable category positioning around automated insight generation. Attribution: Contentsquare.",
      "catalog_role": "competitor platform page",
      "primary_theme": "general VoC",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 49
    },
    {
      "id": "CEQ-0552",
      "quote": "We can check the errors, quantify them, and prioritize based on that.",
      "themes": [
        "prioritization"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "The all-in-one platform for the right digital experience",
      "source_type": "customer testimonial on competitor page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://contentsquare.com/platform",
      "source_id": "",
      "freshness": "2026-03-16",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Excellent buyer-language around prioritization and business impact. Attribution: Jessica Dewing, Senior Product Manager at Royal Caribbean.",
      "catalog_role": "customer testimonial on competitor page",
      "primary_theme": "prioritization",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 69
    },
    {
      "id": "CEQ-0553",
      "quote": "We can go and find the specific session in session replay, watch it, reproduce it, and see exactly what the customer experienced step by step.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "The all-in-one platform for the right digital experience",
      "source_type": "customer testimonial on competitor page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://contentsquare.com/platform",
      "source_id": "",
      "freshness": "2026-03-16",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Strong language for watching and reproducing customer issues. Attribution: Jessica Dewing, Senior Product Manager at Royal Caribbean.",
      "catalog_role": "customer testimonial on competitor page",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 142
    },
    {
      "id": "CEQ-0554",
      "quote": "Contentsquare bridges the gap between understanding what happened on your site and why it happened.",
      "themes": [
        "general VoC"
      ],
      "strategic_use": "Supports Crazy Egg positioning and buyer-language calibration.",
      "source_title": "Digital Experience Analytics with Contentsquare | Cardinal Path",
      "source_type": "partner/service page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.cardinalpath.com/digital-experience-analytics-with-contentsquare",
      "source_id": "",
      "freshness": "2024-10-22",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Good language for moving beyond analytics into diagnosis. Attribution: Cardinal Path.",
      "catalog_role": "partner/service page",
      "primary_theme": "general VoC",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 99
    },
    {
      "id": "CEQ-0555",
      "quote": "With tools like Journey Analysis, Session Replay, and Heatmaps, you'll reduce guesswork and focus on meaningful changes.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Digital Experience Analytics with Contentsquare | Cardinal Path",
      "source_type": "partner/service page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.cardinalpath.com/digital-experience-analytics-with-contentsquare",
      "source_id": "",
      "freshness": "2024-10-22",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Clean, direct phrase for behavior analytics as decision support. Attribution: Cardinal Path.",
      "catalog_role": "partner/service page",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 120
    },
    {
      "id": "CEQ-0556",
      "quote": "Are slow load times or \"rage clicks\" leaving you with a leaky funnel? Find out and take action to help your users get what they need.",
      "themes": [
        "conversion friction",
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Digital Experience Analytics with Contentsquare | Cardinal Path",
      "source_type": "partner/service page",
      "source_file": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "source_url": "https://www.cardinalpath.com/digital-experience-analytics-with-contentsquare",
      "source_id": "",
      "freshness": "2024-10-22",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Good problem framing around technical/UX friction causing funnel leakage. Attribution: Cardinal Path.",
      "catalog_role": "partner/service page",
      "primary_theme": "conversion friction",
      "source_locator": "research/2026-05-10-crazyegg-category-quote-hunt.json",
      "sourced": true,
      "quote_length": 133
    },
    {
      "id": "CEQ-0558",
      "quote": "I'm using the free version of Crazy Egg as a replacement for GA4, because I really don't need the complexity. I need the same things I've always needed from web analytics and Crazy Egg covers all the crucial bases.",
      "themes": [
        "free-tool pressure"
      ],
      "strategic_use": "Supports differentiating from free analytics and Clarity.",
      "source_title": "Crazy Egg Products | Read 128 Reviews on G2",
      "source_type": "G2 review listing / validated current user excerpt",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.g2.com/sellers/crazy-egg",
      "source_id": "g2-2025-free-ga4-replacement",
      "freshness": "2025-11-03",
      "directness": "search-result/source excerpt",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Very strong positioning quote for buyers overwhelmed by GA4: Crazy Egg covers practical analytics basics without complexity. Attribution: Verified User in Marketing and Advertising / Small-Business (50 or fewer emp.) shown on G2 review page excerpt; marketing/advertising.",
      "catalog_role": "G2 review listing / validated current user excerpt",
      "primary_theme": "free-tool pressure",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 214
    },
    {
      "id": "CEQ-0559",
      "quote": "Ease of use is great. I'm not a web dev and had zero issues installing it. Everything is easier to do that in GA4, and I'm probably going to roll this out to my other sites.",
      "themes": [
        "visual proof",
        "stakeholder buy-in",
        "free-tool pressure",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Reviews 2026: Details, Pricing, & Features | G2",
      "source_type": "G2 review page excerpt / validated current user",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.g2.com/products/crazy-egg/reviews",
      "source_id": "g2-2025-ease-install",
      "freshness": "2025-11-03",
      "directness": "search-result/source excerpt",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Excellent homepage proof for no-dev setup and simpler-than-GA4 positioning. Attribution: Verified User in Marketing and Advertising / Small-Business (50 or fewer emp.).",
      "catalog_role": "G2 review page excerpt / validated current user",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 173
    },
    {
      "id": "CEQ-0560",
      "quote": "Specifically, I'm leaving this review because I ran into an issue with goal tracking. Crazy Egg couldn't connect to my site because I'm using a basic website builder and can't update the CSP on my own. I reached out to support, and within 10 days they had implemented a fix for my problem. As a freemium customer? I was blown away.",
      "themes": [
        "visual proof",
        "stakeholder buy-in",
        "free-tool pressure",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Products | Read 128 Reviews on G2",
      "source_type": "G2 review listing / validated current user excerpt",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.g2.com/sellers/crazy-egg",
      "source_id": "g2-2025-support-fix",
      "freshness": "2025-11-03",
      "directness": "search-result/source excerpt",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Strong proof for support responsiveness and customer care, especially valuable for SMB/freemium trust. Attribution: Verified User in Marketing and Advertising / Small-Business (50 or fewer emp.).",
      "catalog_role": "G2 review listing / validated current user excerpt",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 331
    },
    {
      "id": "CEQ-0562",
      "quote": "CrazyEgg is able to provide us with useful information about our website, and evidence about how users interact with our page through the recordings tool (whereas Microsoft Clarity seems more random and tricky to learn). We are able to gather intelligence on possible UX issues and typical user behavior so that we can create a strong argument to present to the CEO.",
      "themes": [
        "visual proof",
        "stakeholder buy-in",
        "free-tool pressure"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Reviews 2026: Details, Pricing, & Features | G2",
      "source_type": "G2 review page excerpt / validated reviewer",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.g2.com/products/crazy-egg/reviews",
      "source_id": "g2-ux-evidence-ceo",
      "freshness": "Not visible in excerpt",
      "directness": "search-result/source excerpt",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Excellent quote for positioning Crazy Egg as evidence that helps teams persuade leadership, not just analytics. Attribution: Verified User in Marketing and Advertising / Not fully listed in excerpt.",
      "catalog_role": "G2 review page excerpt / validated reviewer",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 366
    },
    {
      "id": "CEQ-0563",
      "quote": "Capturing screen recordings, accessing heat maps, A/B testing... it is all so helpful in optimizing our client websites.",
      "themes": [
        "visual proof",
        "testing",
        "stakeholder buy-in"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Reviews 2026: Details, Pricing, & Features | G2",
      "source_type": "G2 review page excerpt / validated reviewer",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.g2.com/products/crazy-egg/reviews",
      "source_id": "g2-client-optimization",
      "freshness": "Not visible in excerpt",
      "directness": "search-result/source excerpt",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Good agency-facing proof: Crazy Egg packages core client-optimization workflows together. Attribution: Verified User in Marketing and Advertising / Not listed in excerpt.",
      "catalog_role": "G2 review page excerpt / validated reviewer",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 120
    },
    {
      "id": "CEQ-0564",
      "quote": "We use Crazy Egg as a secondary web analytics tool, alongside Google Analytics, to give us the ability to see heat mapping and scroll measures, as well as give us easy A/B testing opportunities in a way that offers minimal impact to our main website build. Google Analytics offers excellent audience data, but lacks UX data.",
      "themes": [
        "visual proof",
        "testing",
        "free-tool pressure",
        "ai trust",
        "setup activation",
        "segmentation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg 2026 Verified Reviews, Pros & Cons - TrustRadius",
      "source_type": "TrustRadius verified review",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.trustradius.com/products/crazyegg/reviews/all",
      "source_id": "trustradius-2025-secondary-analytics",
      "freshness": "2025-11-04",
      "directness": "direct web quote",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Very strong positioning for \u201cGA tells you who/what; Crazy Egg shows UX behavior and lets you test.\u201d Attribution: Verified User / Director in Marketing, 11-50 employees.",
      "catalog_role": "TrustRadius verified review",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 324
    },
    {
      "id": "CEQ-0565",
      "quote": "Crazy Egg is extremely well suited to basic A/B testing and analysis of where your website is performing well or falling short. It does come at a relatively high cost for very small organizations, and it might fall short on integrations or complex testing scenarios for large organizations, but for mid-sized organizations looking to make improvements it is an excellent fit.",
      "themes": [
        "testing",
        "ai trust",
        "recording limits"
      ],
      "strategic_use": "Supports connecting behavior analytics to experimentation.",
      "source_title": "Crazy Egg 2026 Verified Reviews, Pros & Cons - TrustRadius",
      "source_type": "TrustRadius verified review",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.trustradius.com/products/crazyegg/reviews/all",
      "source_id": "trustradius-2025-mid-sized-fit",
      "freshness": "2025-11-04",
      "directness": "direct web quote",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Useful for ICP precision: \u201cmid-sized organizations looking to make improvements\u201d and basic A/B + analysis. Also surfaces limits to avoid overclaiming enterprise complexity. Attribution: Verified User / Director in Marketing, 11-50 employees.",
      "catalog_role": "TrustRadius verified review",
      "primary_theme": "testing",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 375
    },
    {
      "id": "CEQ-0566",
      "quote": "Crazy Egg report helps us to identify the user interaction on our website. We have configured Heatmap on all our web pages. Through this report, we could identify the performance of each content and the user's interest. We do modify the pages based on this report and improved the user experience on our website.",
      "themes": [
        "visual proof",
        "stakeholder buy-in",
        "recording limits"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg 2026 Verified Reviews, Pros & Cons - TrustRadius",
      "source_type": "TrustRadius verified review",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.trustradius.com/products/crazyegg/reviews/all",
      "source_id": "trustradius-2022-user-behavior",
      "freshness": "2022-08-03",
      "directness": "direct web quote",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Strong \u201cturn behavioral insight into page changes\u201d proof. Attribution: Not visible in excerpt / Not visible in excerpt.",
      "catalog_role": "TrustRadius verified review",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 312
    },
    {
      "id": "CEQ-0567",
      "quote": "Easy to set up, and helps us to find the user behavior on our site and improve the conversion rate.",
      "themes": [
        "conversion friction",
        "visual proof",
        "stakeholder buy-in",
        "setup activation",
        "segmentation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg 2026 Verified Reviews, Pros & Cons - TrustRadius",
      "source_type": "TrustRadius verified review / likelihood-to-recommend excerpt",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.trustradius.com/products/crazyegg/reviews/all",
      "source_id": "trustradius-easy-setup-conversion",
      "freshness": "2022-08-03",
      "directness": "search-result/source excerpt",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Short, high-utility quote for site proof modules if permission/source rules allow. Attribution: Not visible in excerpt / Not visible in excerpt.",
      "catalog_role": "TrustRadius verified review / likelihood-to-recommend excerpt",
      "primary_theme": "conversion friction",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 99
    },
    {
      "id": "CEQ-0568",
      "quote": "It was easy to work with non-technical colleagues to understand site engagement and work on practical redesigns. With services like Google Analytics, you're looking at very dry (though useful) data. To discuss websites on a marketing and engagement level, and to assess \"your message\", it's great to collect real data overtime and instantly share with your colleagues.",
      "themes": [
        "visual proof",
        "free-tool pressure",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Reviews 2026. Verified Reviews, Pros & Cons | Capterra",
      "source_type": "Capterra verified review",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.capterra.com/p/163520/Crazy-Egg/reviews",
      "source_id": "capterra-2018-practical-redesigns",
      "freshness": "2018-03-11",
      "directness": "direct web quote",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Excellent for \u201cvisual behavioral evidence makes optimization collaborative.\u201d Attribution: Not visible in excerpt / Not visible in excerpt.",
      "catalog_role": "Capterra verified review",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 368
    },
    {
      "id": "CEQ-0569",
      "quote": "Highly recommend, you're probably looking at some other software and I've tried them. Talk to the team, get yourself a demo.",
      "themes": [
        "visual proof",
        "prioritization",
        "stakeholder buy-in",
        "ai trust"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Crazy Egg Reviews 2026. Verified Reviews, Pros & Cons | Capterra",
      "source_type": "Capterra verified review",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.capterra.com/p/163520/Crazy-Egg/reviews",
      "source_id": "capterra-2020-team-features",
      "freshness": "2020-10-12",
      "directness": "direct web quote",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Useful but generic; better as supporting quote than primary homepage proof. Attribution: Not visible in excerpt / Not visible in excerpt.",
      "catalog_role": "Capterra verified review",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 124
    },
    {
      "id": "CEQ-0570",
      "quote": "The data visualizations in their heat mapping are phenomenal and the click information is invaluable for making sound UI decisions.",
      "themes": [
        "visual proof"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Reviews 2026. Verified Reviews, Pros & Cons | Capterra",
      "source_type": "Capterra verified review",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.capterra.com/p/163520/Crazy-Egg/reviews",
      "source_id": "capterra-2018-data-visualizations",
      "freshness": "2018-03-26",
      "directness": "direct web quote",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Very strong concise quote for visual insight / UI decision-making. Attribution: Verified Reviewer / Software Developer, Computer Software.",
      "catalog_role": "Capterra verified review",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 131
    },
    {
      "id": "CEQ-0571",
      "quote": "We are able to show our clients what parts of their website are useful and not, where we should consider changing things, etc.",
      "themes": [
        "prioritization",
        "stakeholder buy-in",
        "ai trust"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Crazy Egg Reviews 2026. Verified Reviews, Pros & Cons | Capterra",
      "source_type": "Capterra verified review",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.capterra.com/p/163520/Crazy-Egg/reviews",
      "source_id": "capterra-2019-client-traffic-graphs",
      "freshness": "2019-11-19",
      "directness": "direct web quote",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Good agency-facing quote for proving usefulness to clients. Attribution: Not visible in excerpt / Not visible in excerpt.",
      "catalog_role": "Capterra verified review",
      "primary_theme": "prioritization",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 126
    },
    {
      "id": "CEQ-0572",
      "quote": "Crazy Egg is incredibly easy to use and does not require any coding skills to set up. It is a simple plugin that can be installed in minutes.One of the main advantages of Crazy Egg is its data visualization capabilities. It\u2019s easy to quickly see which parts of a page are getting the most attention and which are being ignored.Crazy Egg allows me to split test our pages to see which ones are performing better. This is great for optimizing our website and improving conversions.",
      "themes": [
        "conversion friction",
        "visual proof",
        "testing",
        "stakeholder buy-in",
        "ai trust",
        "setup activation",
        "recording limits"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Reviews 2026. Verified Reviews, Pros & Cons | Capterra",
      "source_type": "Capterra verified review / incentivized",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.capterra.com/p/163520/Crazy-Egg/reviews",
      "source_id": "capterra-2023-easy-data-viz",
      "freshness": "2023-05-19",
      "directness": "direct web quote",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Strong but long; can be split into smaller snippets for proof. Best themes: no-code install, attention/ignored areas, split testing. Attribution: Ripon C. / IT Executive, Education Management, 501-1,000 employees.",
      "catalog_role": "Capterra verified review / incentivized",
      "primary_theme": "conversion friction",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 479
    },
    {
      "id": "CEQ-0573",
      "quote": "Only a select few solutions, including Crazy Egg, offer us such interactive online analytics.",
      "themes": [
        "visual proof",
        "stakeholder buy-in"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Reviews 2026. Verified Reviews, Pros & Cons | Capterra",
      "source_type": "Capterra pros/cons snippet",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.capterra.com/p/163520/Crazy-Egg/reviews",
      "source_id": "capterra-2022-interactive-analytics",
      "freshness": "2022-10-26",
      "directness": "direct web quote",
      "confidence": "high",
      "line": "",
      "evidence_note": "Short proof for differentiation, but needs review-page verification before prominent use because only snippet context was fetched. Attribution: Yonatan W / Team leader sales, Computer Software, 11-50 employees.",
      "catalog_role": "Capterra pros/cons snippet",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 93
    },
    {
      "id": "CEQ-0574",
      "quote": "If your website does not convert as it should, this is the software to use. You can take out the guessing from the equation using their charts, funnels and recordings of real people using your website. The implementation was painless with just a javascrypt code, and all the dashboard is very intuitive.",
      "themes": [
        "conversion friction",
        "visual proof",
        "ai trust",
        "setup activation",
        "segmentation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Reviews, Pros and Cons - 2026 Software Advice",
      "source_type": "Software Advice verified review",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.softwareadvice.com/heatmap/crazy-egg-profile/reviews",
      "source_id": "softwareadvice-ux-problems",
      "freshness": "2018-07",
      "directness": "direct web quote",
      "confidence": "medium",
      "line": "",
      "evidence_note": "One of the best positioning quotes: directly ties Crazy Egg to conversion diagnosis and real-user evidence. Note typo \u201cjavascrypt\u201d appears in source excerpt. Attribution: Jack C. / Graphic Design; used weekly for less than 2 years.",
      "catalog_role": "Software Advice verified review",
      "primary_theme": "conversion friction",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 303
    },
    {
      "id": "CEQ-0575",
      "quote": "The simplicity of the software. Doesn't require rocket science to get used to it. Features such as heatmap a/b offered at a low cost would really help a startup take the next step in the right direction. The data from heat map is quite useful for decision making and analysis. Though there are a lot of software with greater functionality and integration. It is best to use this one for beginners",
      "themes": [
        "visual proof",
        "prioritization",
        "testing"
      ],
      "strategic_use": "Supports \u201cknow what to test next\u201d and prioritization as the paid-value layer.",
      "source_title": "Crazy Egg Reviews, Pros and Cons - 2026 Software Advice",
      "source_type": "Software Advice verified review",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.softwareadvice.com/heatmap/crazy-egg-profile/reviews",
      "source_id": "softwareadvice-startup-beginner",
      "freshness": "Not visible in excerpt",
      "directness": "direct web quote",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Useful for SMB/startup positioning. Also flags \u201cbeginner\u201d perception, which may not fit if Crazy Egg wants a more advanced-market frame. Attribution: Not visible in excerpt for this block / Not visible in excerpt.",
      "catalog_role": "Software Advice verified review",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 396
    },
    {
      "id": "CEQ-0576",
      "quote": "From the heat map we can see the user\u2019s clicks and scrolls on our site. This helps us to decide the type of content and CTA which performs well on a site. We do perform landing page A/B testing using this tool.",
      "themes": [
        "visual proof",
        "testing",
        "stakeholder buy-in",
        "recording limits"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Reviews, Pros and Cons - 2026 Software Advice",
      "source_type": "Software Advice verified review",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.softwareadvice.com/heatmap/crazy-egg-profile/reviews",
      "source_id": "softwareadvice-2022-user-behavior",
      "freshness": "2022-08",
      "directness": "direct web quote",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Excellent homepage proof for \u201cknow what content/CTA performs, then test landing pages.\u201d Attribution: Verified Reviewer / Publishing, 51-200 employees; used weekly for less than 12 months.",
      "catalog_role": "Software Advice verified review",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 210
    },
    {
      "id": "CEQ-0577",
      "quote": "Great product which will nail your needs if heatmapping is the only thing you need done.",
      "themes": [
        "visual proof",
        "ai trust"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Reviews, Pros and Cons - 2026 Software Advice",
      "source_type": "Software Advice verified review",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.softwareadvice.com/heatmap/crazy-egg-profile/reviews",
      "source_id": "softwareadvice-original-heatmap",
      "freshness": "2019-03",
      "directness": "direct web quote",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Good for legacy/heatmap authority positioning, but implies narrower value if quoted alone. Attribution: Verified Reviewer / Restaurants, 51-200 employees; used monthly for more than 2 years.",
      "catalog_role": "Software Advice verified review",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 88
    },
    {
      "id": "CEQ-0578",
      "quote": "Great and easy tool to use - if you are only after what they offer, it is great. But you sort of end uo wanting more...",
      "themes": [
        "setup activation",
        "recording limits"
      ],
      "strategic_use": "Supports time-to-value and install/onboarding proof.",
      "source_title": "Crazy Egg Reviews, Pros and Cons - 2026 Software Advice",
      "source_type": "Software Advice verified review",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.softwareadvice.com/heatmap/crazy-egg-profile/reviews",
      "source_id": "softwareadvice-2021-easy-limited",
      "freshness": "2021-02",
      "directness": "direct web quote",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Useful \u201cvoice of customer\u201d for product gaps/objections; not a homepage quote unless framed carefully. Attribution: Verified Reviewer / Internet, 201-500 employees; used weekly for less than 6 months.",
      "catalog_role": "Software Advice verified review",
      "primary_theme": "setup activation",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 119
    },
    {
      "id": "CEQ-0579",
      "quote": "Crazy Egg is so easy to use! You can create interesting and dynamic heatmaps showing the areas of your site that users are visiting, as well as other user tests.",
      "themes": [
        "visual proof",
        "testing",
        "setup activation"
      ],
      "strategic_use": "Supports visual behavior evidence as the trust engine.",
      "source_title": "Crazy Egg Reviews, Pros and Cons - 2026 Software Advice",
      "source_type": "Software Advice verified review",
      "source_file": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "source_url": "https://www.softwareadvice.com/heatmap/crazy-egg-profile/reviews",
      "source_id": "softwareadvice-2019-easy-dynamic-heatmaps",
      "freshness": "2019-02",
      "directness": "direct web quote",
      "confidence": "medium",
      "line": "",
      "evidence_note": "Good concise ease-of-use and heatmap quote. Attribution: Not visible in excerpt; vendor response addresses Brooke / Not visible in excerpt.",
      "catalog_role": "Software Advice verified review",
      "primary_theme": "visual proof",
      "source_locator": "research/2026-05-10-crazyegg-review-quote-hunt.json",
      "sourced": true,
      "quote_length": 161
    }
  ]
}