# Crazy Egg Homepage Copy Deck v1 Date: 2026-05-10 ## Purpose Turn the positioning strategy into homepage-ready copy. This is not a visual design file. It is the copy deck and wireframe narrative a designer, product marketer, or founder can use to build the page. Strategic source: > **Find what stops visitors from converting. Know what to test next.** Product readiness stance: Use the safer subhead unless the homepage can visibly prove the connected workflow from behavior evidence to Tasks, Audiences, and A/B testing. Default safe subhead: > Crazy Egg helps your team turn heatmaps, recordings, surveys, and analytics into guided recommendations and conversion test ideas. Strong subhead if product proof is ready: > Crazy Egg turns heatmaps, recordings, surveys, and analytics into guided tasks, audience insights, and conversion tests your team can launch. --- ## Page strategy in one sentence Make website teams feel the pain of having traffic, data, and tools but still not knowing what to test next, then show Crazy Egg as the practical workflow that connects visitor behavior to conversion action. --- ## What the homepage must make obvious 1. Crazy Egg is not just heatmaps. 2. Crazy Egg is not generic AI. 3. Crazy Egg is not enterprise experimentation bloat. 4. Crazy Egg helps teams move from visitor behavior to test ideas. 5. Tasks, Audiences, and A/B testing are not separate features. They are the workflow. --- ## Recommended homepage arc 1. Hero: conversion pain plus next-test promise. 2. Problem: website data still leaves teams guessing. 3. New workflow: from visitor friction to test idea. 4. Product proof: behavior evidence, Tasks, Audiences, A/B testing. 5. Differentiation: why not free tools, behavior tools, testing suites, or AI builders. 6. Use cases: growth, ecommerce, agencies, founders, UX/product. 7. Proof requirements: customer proof, product proof, trust proof. 8. Pricing bridge: one workflow between free analytics and enterprise experimentation. 9. Final CTA: start finding what to test next. --- # Homepage Wireframe Copy ## 1. Hero ### Goal Make the promise clear in five seconds. The visitor should immediately understand: > Crazy Egg helps me figure out what to test next to improve conversions. ### Recommended hero eyebrow > Website optimization should not feel like guesswork. ### Recommended hero headline > **Find what stops visitors from converting. Know what to test next.** ### Recommended hero subhead - safe version > Crazy Egg helps your team turn heatmaps, recordings, surveys, and analytics into guided recommendations and conversion test ideas. ### Recommended hero subhead - strong version > Crazy Egg turns heatmaps, recordings, surveys, and analytics into guided tasks, audience insights, and conversion tests your team can launch. ### Primary CTA > Start your free trial ### Secondary CTA > See how it works ### Hero proof bullets - safe version - See where visitors click, scroll, hesitate, abandon, and convert. - Turn behavior evidence into recommended next steps. - Use A/B testing to learn what improves conversion. ### Hero proof bullets - strong version - Get guided Tasks from real visitor behavior. - See which visitor groups are affected. - Launch A/B tests to learn what works. ### Hero visual direction Do not show a generic dashboard. Show a connected workflow: 1. Heatmap or recording evidence card. 2. Recommendation or Task card. 3. Audience or visitor group card. 4. A/B test card. Visual headline: > From behavior evidence to your next test Visual card copy: - Evidence: Mobile visitors rarely reach the trial CTA. - Recommendation: Test a sticky CTA for mobile visitors. - Audience: Mobile paid-search visitors on pricing. - Test: Sticky CTA vs current page. ### Why this works The hero avoids three traps: - It does not lead with old category language like heatmaps. - It does not sound like vague AI magic. - It does not overclaim that Crazy Egg knows the perfect fix. --- ## 2. Problem section ### Goal Make the old way feel obviously broken. ### Section eyebrow > The old way ### Headline > **Website data should not leave you guessing.** ### Copy > Analytics tells you what happened. Heatmaps and recordings show what visitors did. Surveys capture what people say. Testing tools can validate changes. > > But your team still has to answer the hardest questions: ### Bullets - Where are visitors actually getting stuck? - Which issue matters enough to fix first? - Which visitor group is affected? - What should we test? - Did the change actually improve conversion? ### Punchline > Most tools give you another place to look. Crazy Egg helps you decide what to do next. ### Alternate sharper version > Your team does not need more screenshots, sessions, and dashboards to argue over. It needs a clear path from visitor behavior to the next test. ### Visual direction Show scattered inputs feeding into uncertainty: - GA4 report - Heatmap - Recording - Survey response - AI prompt - Spreadsheet of ideas Center label: > Still guessing what to test --- ## 3. New workflow section ### Goal Show the new way in a simple sequence. ### Section eyebrow > The new workflow ### Headline - safe > **From visitor friction to your next test idea.** ### Headline - strong > **From visitor friction to launched test.** ### Intro copy > Crazy Egg connects the middle of website optimization: the work between seeing visitor behavior and knowing what to test next. ### Workflow steps - safe version 1. **See the behavior** Watch how visitors click, scroll, hesitate, abandon, and convert across your pages. 2. **Find the friction** Spot the moments where people miss key content, ignore CTAs, rage click, or drop off before converting. 3. **Understand who is affected** Break down issues by source, device, page path, behavior, survey response, and conversion activity. 4. **Get the next recommendation** Turn findings into guided next steps and conversion test ideas. 5. **Validate what works** Use A/B testing to learn which changes improve conversion before making them permanent. ### Workflow steps - strong version 1. **Measure behavior** See clicks, scrolls, recordings, surveys, analytics, CTAs, and page performance in one workflow. 2. **Find the friction** Identify where visitors hesitate, miss key content, abandon, or fail to convert. 3. **Create the Audience** Group visitors by behavior, source, device, page path, conversion activity, survey answers, and more. 4. **Get the next Task** Let Tasks turn findings into guided steps your team can act on. 5. **Launch the test** Turn the recommendation into an A/B test and learn what improves conversion. ### Visual direction Use a workflow: > Measure -> Find -> Segment -> Recommend -> Test -> Learn Avoid using the internal full product loop in the homepage hero. It is too much for first-touch visitors. --- ## 4. Product proof section ### Goal Make the positioning believable by showing the product pieces as one workflow. ### Headline > **Everything you need to decide what to test next.** ### Intro copy > Crazy Egg brings behavior evidence, visitor groups, guided next steps, and A/B testing into one practical workflow for improving existing pages. ### Module 1: Behavior evidence Feature label: > Heatmaps, recordings, surveys, and analytics Headline: > **See where visitors get stuck.** Copy: > Find the clicks, scrolls, missed CTAs, confusing sections, drop-offs, and feedback that explain why visitors are not converting. Proof bullets: - Heatmaps and scrollmaps show what visitors notice and miss. - Recordings reveal hesitation, confusion, and abandonment. - Surveys capture what visitors say in their own words. - Analytics connects behavior to conversion goals. Visual example: > Mobile visitors reach plan details but rarely scroll to the trial CTA. ### Module 2: Guided recommendations / Tasks Feature label - safe: > Guided recommendations Feature label - strong: > Tasks Headline - safe: > **Turn behavior evidence into next steps.** Headline - strong: > **Get the next Task from real visitor behavior.** Copy - safe: > Crazy Egg helps turn website findings into recommended actions your team can prioritize, share, and validate. Copy - strong: > Tasks gives your team a guided path from findings to action, so insights do not sit in a dashboard waiting for someone to interpret them. Proof bullets: - Identify what issue to review first. - Connect recommendations to source evidence. - Prioritize actions by page, audience, or conversion goal. - Move from insight to test idea faster. Visual example: > Task: Test a sticky mobile CTA on pricing. > > Source: Scrollmap shows most mobile visitors never reach the current CTA. ### Module 3: Audiences Feature label: > Audiences Headline: > **Understand which visitors are affected.** Copy: > Not every visitor gets stuck in the same place. Use Audiences to see how behavior changes by source, device, page path, conversion activity, survey answer, and more. Proof bullets: - Compare behavior by visitor group. - Find friction that only affects certain segments. - Save groups for analysis, surveys, or tests. - Avoid treating every visitor like the same visitor. Visual example: > Mobile visitors from paid search who viewed pricing but did not start a trial. If Audiences are not ready for prominent positioning, use this softer headline: > **See which visitor groups are affected.** ### Module 4: A/B Testing Feature label: > A/B Testing Headline: > **Learn what works before you make the change permanent.** Copy: > Use A/B testing to validate your best ideas, compare page changes, and learn which experience improves conversion. Proof bullets: - Test page changes against the current version. - Connect tests to goals and conversion events. - Learn from results before rolling changes out broadly. - Keep improving from each test. Visual example: > Test: Sticky CTA vs current pricing page for mobile visitors. --- ## 5. Differentiation section ### Goal Answer why Crazy Egg instead of free analytics, Hotjar, VWO, or AI tools. ### Section eyebrow > Why Crazy Egg ### Headline > **The missing middle between free analytics and enterprise experimentation.** ### Copy > Free tools help you see what happened. Behavior tools help you watch what people did. Testing suites help mature teams run experiments. AI tools generate ideas from prompts. > > Crazy Egg connects the middle: real visitor behavior, guided next steps, audience insight, and conversion tests for the pages you already have. ### Comparison cards #### Free analytics > Free tools show what happened. Crazy Egg helps you understand what to test next. #### Behavior tools > Behavior tools show what visitors did. Crazy Egg helps turn that behavior into action. #### Experimentation suites > Enterprise suites are built for mature testing programs. Crazy Egg gives marketers a simpler path from friction to test idea. #### AI tools > Generic AI starts from a prompt. Crazy Egg starts from what visitors actually do on your site. Optional punchline: > One workflow for teams that need to improve conversions, not just collect more data. --- ## 6. Use case section ### Headline > **Built for teams responsible for website conversion.** ### Intro copy > Whether you own paid traffic, product pages, ecommerce funnels, client sites, or signup flows, Crazy Egg helps you find the friction and decide what to test next. ### Use case cards #### Growth marketers > Turn traffic into a test pipeline. > > See why visitors drop off, prioritize the highest-value pages, and build a repeatable flow of conversion test ideas. #### Ecommerce teams > Find what stops shoppers from buying. > > See where shoppers hesitate, miss key information, abandon product pages, or fail to complete checkout steps. #### Agencies and consultants > Show clients the evidence behind every recommendation. > > Turn heatmaps, recordings, surveys, and analytics into client-ready findings and test ideas. #### Founders and operators > Know what to fix before you spend more on traffic. > > Find conversion problems on your existing pages and validate the best ideas before making permanent changes. #### UX and product teams > Prioritize improvements from real behavior. > > Use visitor evidence to understand friction, compare segments, and focus design work on the changes most likely to matter. --- ## 7. Proof section ### Headline > **See the evidence behind every next step.** ### Copy > The best optimization decisions are not guesses. They come from what visitors do, what they say, who they are, and what tests reveal. ### Proof blocks needed Product proof: - Screenshot of a behavior finding. - Screenshot of a recommendation or Task. - Screenshot of an Audience or visitor group. - Screenshot of A/B test setup or results. Customer proof: - Customer logos if available. - Short testimonial about deciding what to test. - Before/after case study if accurate. Trust proof: - Free trial. - Easy setup. - Integrations if relevant. - Plan/pricing proof only if verified. ### Strong testimonial pattern > Crazy Egg helped us stop guessing what to test. We could see where visitors got stuck and turn that into a clear experiment. ### Weak testimonial pattern > Crazy Egg has great heatmaps. --- ## 8. Pricing/value bridge ### Headline > **A practical conversion workflow your team can actually run.** ### Copy > Crazy Egg gives your team the behavior evidence, guided recommendations, audience insight, and A/B testing workflow to improve existing pages without stitching together free tools, enterprise platforms, and generic AI prompts. ### Value bullets - Behavior evidence your team can understand. - Recommended next steps instead of disconnected reports. - Visitor groups that show who is affected. - A/B testing to learn what works. - A workflow built for marketers optimizing existing pages. CTA: > Compare plans Secondary CTA: > Start your free trial --- ## 9. Final CTA ### Headline > **Stop guessing what to test next.** ### Copy > Use Crazy Egg to find where visitors get stuck, understand who is affected, and turn behavior evidence into your next conversion test idea. CTA: > Start your free trial Secondary CTA: > See how it works --- # Above-the-fold variants ## Variant A - recommended safe Eyebrow: > Website optimization should not feel like guesswork. Headline: > **Find what stops visitors from converting. Know what to test next.** Subhead: > Crazy Egg helps your team turn heatmaps, recordings, surveys, and analytics into guided recommendations and conversion test ideas. CTAs: > Start your free trial > > See how it works Bullets: - See where visitors click, scroll, hesitate, abandon, and convert. - Turn behavior evidence into recommended next steps. - Use A/B testing to learn what improves conversion. Best when product proof is not fully connected yet. --- ## Variant B - recommended strong Eyebrow: > Website optimization should not feel like guesswork. Headline: > **Find what stops visitors from converting. Know what to test next.** Subhead: > Crazy Egg turns heatmaps, recordings, surveys, and analytics into guided tasks, audience insights, and conversion tests your team can launch. CTAs: > Start your free trial > > See how it works Bullets: - Get guided Tasks from real visitor behavior. - See which visitor groups are affected. - Launch A/B tests to learn what works. Best when Tasks, Audiences, and A/B testing can be shown as connected. --- ## Variant C - sharper conversion pain Eyebrow: > Your traffic is already telling you what to fix. Headline: > **See why visitors do not convert. Decide what to test next.** Subhead: > Crazy Egg brings heatmaps, recordings, surveys, analytics, recommendations, and A/B testing into one workflow for improving existing pages. CTAs: > Start your free trial > > Watch product tour Best when buyer awareness is low and direct wording may outperform the more polished headline. Risk: slightly less ownable than the recommended headline. --- ## Variant D - comparison-led Eyebrow: > Between analytics and experimentation, teams still guess. Headline: > **Turn visitor behavior into your next conversion test idea.** Subhead: > Crazy Egg helps marketers move from heatmaps, recordings, surveys, and analytics to guided recommendations and A/B tests for the pages they already have. CTAs: > Start your free trial > > Compare Crazy Egg Best for comparison or paid landing pages. Risk: slightly more abstract than the recommended homepage headline. --- ## Variant E - future version Only use when AI drafting and personalization are fully ready. Eyebrow: > Conversion optimization powered by real visitor behavior. Headline: > **Find what stops visitors from converting. Test what fixes it.** Subhead: > Crazy Egg uses real visitor behavior to guide your next task, draft page variations, target the right audience, and test what improves conversion. CTAs: > Start your free trial > > See the workflow Risk: too strong for current public use unless product proof is unmistakable. --- # Message hierarchy ## Level 1 - homepage promise > Find what stops visitors from converting. Know what to test next. ## Level 2 - category explanation > The practical workflow between free analytics and enterprise experimentation. ## Level 3 - product explanation > Crazy Egg helps teams turn visitor behavior into guided recommendations, audience insight, and conversion test ideas. ## Level 4 - feature proof - Heatmaps and recordings show where visitors get stuck. - Surveys and analytics explain what is happening and why. - Tasks and recommendations guide the next step. - Audiences show which visitor groups are affected. - A/B testing helps teams learn what works. ## Level 5 - comparison proof - Not just free analytics. - Not just behavior observation. - Not enterprise experimentation bloat. - Not generic AI prompts. - A workflow for deciding what to test next. --- # Copy not to use Avoid: > Turn visitor behavior into targeted page tests. Reason: strategically accurate, but too abstract for the hero. Avoid: > Test the fix. Reason: implies Crazy Egg knows the correct fix before testing. Avoid: > AI conversion consultant. Reason: generic, crowded, and low-trust. Avoid: > Personalize every visitor experience. Reason: may overstate current readiness and shifts the category toward personalization platforms. Avoid: > The best heatmap tool. Reason: keeps Crazy Egg trapped in the old category. Avoid: > Prove what works. Reason: may imply statistical certainty beyond what product or traffic volume supports. Use instead: > Learn what works. --- # Design notes for the homepage ## First screen The first screen should show motion from evidence to action. Do not waste the hero on a static analytics dashboard. Best hero visual: - Left: Heatmap/recording evidence. - Center: Recommendation or Task. - Right: A/B test idea. - Bottom: Audience context. ## Section rhythm 1. Pain: teams are guessing. 2. Proof: Crazy Egg shows behavior. 3. Pain: insights do not become action. 4. Proof: recommendations/Tasks guide next steps. 5. Pain: every visitor is not the same. 6. Proof: Audiences show who is affected. 7. Pain: ideas need validation. 8. Proof: A/B testing helps learn what works. ## Visual language Use workflow language: - next step - evidence - recommendation - affected visitors - test idea - learn what works Avoid dashboard language: - all your data in one place - complete visibility - monitor performance - observe sessions --- # Final recommended homepage copy package ## Hero > **Find what stops visitors from converting. Know what to test next.** > Crazy Egg helps your team turn heatmaps, recordings, surveys, and analytics into guided recommendations and conversion test ideas. CTA: > Start your free trial Secondary CTA: > See how it works Proof bullets: - See where visitors click, scroll, hesitate, abandon, and convert. - Turn behavior evidence into recommended next steps. - Use A/B testing to learn what improves conversion. ## Problem > **Website data should not leave you guessing.** > Analytics tells you what happened. Heatmaps and recordings show what visitors did. Surveys capture what people say. Testing tools can validate changes. But your team still has to decide what matters, who is affected, and what to test next. ## Workflow > **From visitor friction to your next test idea.** > Crazy Egg connects the middle of website optimization: the work between seeing visitor behavior and knowing what to test next. ## Product proof > **Everything you need to decide what to test next.** - See where visitors get stuck. - Turn behavior evidence into next steps. - Understand which visitors are affected. - Learn what works with A/B testing. ## Differentiation > **The missing middle between free analytics and enterprise experimentation.** > Free tools help you see what happened. Behavior tools help you watch what people did. Testing suites help mature teams run experiments. AI tools generate ideas from prompts. Crazy Egg connects the middle: visitor behavior to your next conversion test idea. ## Final CTA > **Stop guessing what to test next.** > Use Crazy Egg to find where visitors get stuck, understand who is affected, and turn behavior evidence into your next conversion test idea. CTA: > Start your free trial --- ## Final recommendation Ship Variant A unless product proof supports Variant B. Variant A is safer and still strategically strong: > Crazy Egg helps your team turn heatmaps, recordings, surveys, and analytics into guided recommendations and conversion test ideas. Variant B should become the target once the homepage can show the connected workflow: > Crazy Egg turns heatmaps, recordings, surveys, and analytics into guided tasks, audience insights, and conversion tests your team can launch. The page should make one idea unavoidable: > Crazy Egg is how teams stop staring at website data and start knowing what to test next.