# Crazy Egg Current Positioning Recommendation v3 Date: 2026-05-10 ## What changed after red-team critique The v2 positioning survived, but the headline needed one important adjustment. V2 said: > Find what stops visitors from converting. Test the fix. Red-team issue: "Test the fix" can imply Crazy Egg already knows the fix before it is tested. It is punchy, but slightly deterministic and may overpromise. V3 recommendation: > **Find what stops visitors from converting. Know what to test next.** This is safer, clearer, and more defensible. It preserves the conversion pain and action orientation without implying guaranteed improvement. --- ## Recommended positioning stack ### Homepage headline > **Find what stops visitors from converting. Know what to test next.** ### Homepage subhead > **Crazy Egg turns heatmaps, recordings, surveys, and analytics into guided tasks, audience insights, and conversion tests your team can launch.** ### Internal positioning > **Crazy Egg is the behavior-to-experiment workflow for marketers optimizing existing website pages.** ### Product story > **Find the friction. Understand who it affects. Get the next task. Launch the test.** ### Product loop > **Guide -> Measure -> Segment -> Recommend -> Draft -> Target -> Test -> Learn** --- ## Why v3 is better ### 1. It avoids overpromising "Know what to test next" is more accurate than "test the fix." It frames Crazy Egg as a recommendation and testing workflow, not a magic answer machine. ### 2. It keeps the buyer pain The first clause still names the real problem: > visitors are not converting That tested better than abstract phrases like "targeted page tests." ### 3. It makes A/B testing central "What to test next" puts experimentation in the first five seconds without sounding enterprise-heavy. ### 4. It keeps Tasks useful Tasks becomes the path to knowing what to test next. ### 5. It creates room for Audiences and personalization The headline does not force "audience" too early, but the subhead introduces audience insights as part of the workflow. --- ## Final recommended hierarchy ### Homepage > Find what stops visitors from converting. Know what to test next. ### Product overview > Turn clicks, scrolls, recordings, surveys, and analytics into conversion tests your team can launch. ### Tasks > Guided tasks that turn website findings into your next test. ### Audiences > Understand which visitors need a different experience. ### A/B Testing > Test the changes your visitor behavior points to. ### AI > AI recommendations grounded in real visitor behavior. ### Pricing / comparison > The conversion workflow between free analytics and enterprise experimentation. --- ## Homepage draft direction ### Hero **Find what stops visitors from converting. Know what to test next.** Crazy Egg turns heatmaps, recordings, surveys, and analytics into guided tasks, audience insights, and conversion tests your team can launch. CTA: Start your free trial Secondary CTA: See how it works ### Proof bullets - See where visitors click, scroll, hesitate, abandon, and convert. - Get guided Tasks that turn findings into next steps. - Create Audiences from behavior, source, device, page path, and conversion activity. - Turn recommendations into conversion tests. - Learn what works before you ship permanent changes. ### Section headline **Your website data should tell you what to test next.** Most tools leave you with dashboards, recordings, or generic AI suggestions. Crazy Egg connects the work: visitor behavior, guided tasks, audience insights, and A/B testing. ### Workflow section **From visitor friction to launched test** 1. Measure behavior. 2. Find the friction. 3. Understand who it affects. 4. Get the next task. 5. Create the test idea. 6. Launch and learn. --- ## Guardrails ### Do not overclaim Avoid: > We know the fix. Use: > Know what to test next. ### Do not lead with AI Avoid: > Your AI conversion consultant. Use: > AI recommendations grounded in real visitor behavior. ### Do not anchor only in heatmaps Avoid: > Heatmaps for higher conversions. Use: > Heatmaps, recordings, surveys, and analytics into guided tasks and tests. ### Do not force Audiences too early Avoid: > Find the audience. Use first: > Understand who it affects. Then introduce Audiences as the product object. --- ## Decision The current best recommendation is: > **Find what stops visitors from converting. Know what to test next.** Supported by: - Last-30-days market research - Synthetic persona sims - Monte Carlo sims - Competitor teardown - Red-team critique Confidence: **high for direction, medium-high for exact wording.** The direction is solid. Exact headline should still be tested against: 1. Find what stops visitors from converting. Know what to test next. 2. Find what stops visitors from converting. Test what fixes it. 3. Turn visitor behavior into conversion tests you can launch. 4. Turn clicks, scrolls, and recordings into tested improvements. 5. See what is costing conversions. Get guided tasks to fix it.